An integrated storyteller, Martin combines a decade of digital advertising and leadership experience with a pragmatic approach to implementing original, simple, lateral and relevant marketing solutions. Well versed in creative writing and strategic ideation, Martin offers integrated campaign direction, research, development and planning, with an innate ability to work autonomously whilst thriving as a team player to holistically solve real business problems. Most recently, Martin was brought into Razorfish Sydney as a Creative Consultant on projects for Metcash (IGA), Samsung and Qantas. Working alongside ECD Christian Behrendt and Head of Strategy Ben Hourahine, Martin developed strategic insights, steered creative ideation and designed conceptual territories for ongoing digital, promotional and social response activities. After graduating AWARD School in 2003, Martin completed Supercraft and CopySchool under the tutelage of FAME CD Monty Noble, Leo Burnett’s Cos Luccitti, and AWARD School Founder Ray Black. Soon after, Jay Furby snapped up the budding copywriter for a whirlwind Creative Internship at Arnold, where his natural enthusiasm flourished and his first creative ideas had the privilege to run. After a stint at DM powerhouse Lavender*, Martin moved into branded content at The One Centre, where he first pitched the now popular “Maccas” re-brand. In 2011, evergreen CD Scot ‘Skip’ Waterhouse recruited Martin to SapientNitro, where his charismatic flair for the theatre of presentation shined in breakthrough work for Volvo and Stockland. Late 2012 saw Martin head to creative hot shop Droga5, where he worked closely with ECD Duncan Marshall on Telstra, Qantas and Woolworths campaigns, before the all-rounder wholeheartedly moved into Creative Consulting for The Mordice Group, Razorfish, Webling Interactive and Traffik in 2013. In early 2014, Martin donned the proverbial 'white coat' to move into a full time Senior Copywriter role at Grey Healthcare Group.