GHG’s “Dr Gordon Oogle” campaign won a Global Award in the humor category and a Finalist Certificate in the self-promotions category at New York Festivals’ Global Awards – one of the world’s most coveted healthcare communications ceremonies.
In mid-July, GHG introduced Dr. G. Oogle to illustrate the unreliability of online “DIYAGNOSIS” and the importance of working with an expert healthcare communication agency.
From Psoriasis to Urinary Tract Infection and PMS, Dr. Oogle’s unique brand of “DIYAGNOSIS” left few in New York in doubt that when it comes to healthcare, “you don’t want to get it wrong”.
The 2014 Grand and Executive Juries awarded 117 Finalists, with 41 Global Award winners from 18 countries across five continents. Indeed, only six Global Awards were handed out in Australia, with “Dr Gordon Oogle” claiming the Art & Technique: Humor category.
A specialist healthcare advertising agency that mixes sciency nerds with medical degrees and right-brainers who make serious messages seriously creative, GHG was also honoured with a Finalist Certificate for its tongue-in-cheek holiday greeting campaign “The 12 Drugs of Christmas”.
Are Media and B&T couldn’t be more thrilled to congratulate the winners of this year’s Women in Media Awards. It was the virtual celebration to end all virtual celebrations as hundreds of media professionals tuned in to watch 17 incredible industry leaders recognised for their phenomenal achievements in media over the last 12 months. It’s […]
Independent programmatic platform Viztrade has launched a self-serve solution for publishers to generate digital advertising revenue directly from their own websites. Viztrade Connect is to be launched through the Viztrade platform and enables advertisers to purchase advertising from publisher websites with no friction and full visibility into the cost of the media. The solution is […]
BIG Outdoor has announced the launch of programmatic capabilities powered by Vistar Media. BIG Outdoor is leveraging Vistar’s supply-side platform (SSP) to make their inventory available for purchase programmatically via open exchange or private marketplace deals. “Our mission is to stay at the forefront of improving the value proposition of digital billboard advertising,” said Richard […]
The NSW Government and the Department of Education have today launched a major campaign titled ‘Maths Trains Brains’ which is aimed at changing the perception of maths and encouraging more engagement towards the subject for students from pre-kindy to Year 10. The campaign was developed by creative and digital agency Bastion Banjo with production by […]
In this guest post, Dr Phillip Lawrence of Edith Cowan University debunks the myths of the environmental impact of printing… The environmental credentials of printing have been in the spotlight for a while with brands and marketers as well as large corporates regularly proposing they would reduce or eliminate paper and printing from their business as […]
The WPP-owned agency Mindshare has revealed it has won the media business for both Kayo and Binge. Both Kayo and Binge form part of Foxtel’s Steamotion’s streaming services and have seen significant boosts to the subscription numbers in recent times, primarily during lockdown. Commenting on the win, Mindshare CEO Katie Rigg-Smith said the win would […]