GHG’s “Dr Gordon Oogle” campaign won a Global Award in the humor category and a Finalist Certificate in the self-promotions category at New York Festivals’ Global Awards – one of the world’s most coveted healthcare communications ceremonies.
In mid-July, GHG introduced Dr. G. Oogle to illustrate the unreliability of online “DIYAGNOSIS” and the importance of working with an expert healthcare communication agency.
From Psoriasis to Urinary Tract Infection and PMS, Dr. Oogle’s unique brand of “DIYAGNOSIS” left few in New York in doubt that when it comes to healthcare, “you don’t want to get it wrong”.
The 2014 Grand and Executive Juries awarded 117 Finalists, with 41 Global Award winners from 18 countries across five continents. Indeed, only six Global Awards were handed out in Australia, with “Dr Gordon Oogle” claiming the Art & Technique: Humor category.
A specialist healthcare advertising agency that mixes sciency nerds with medical degrees and right-brainers who make serious messages seriously creative, GHG was also honoured with a Finalist Certificate for its tongue-in-cheek holiday greeting campaign “The 12 Drugs of Christmas”.
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Wild Turkey has announced the launch of its new global creative campaign and platform, ‘Trust Your Spirit’, featuring the brand’s creative director and spokesperson, Matthew McConaughey. The global campaign and platform ‘Trust Your Spirit’ is to encourage people to be bold, unapologetically themselves, and stay true to who they are. The global tagline and ethos […]
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Podsights has revealed new insights into the effectiveness of advertising in podcasts, tracking global and Australian podcast advertising trends. This is the first Australian report to be published since ARN partnered with Podsights to set the standard for best-in-class podcast advertising measurement. The report includes additional analysis and follows a series of Measurement Masterclasses held for […]
NGEN’s 2021 charity cup has raised over $175,000 for UnLtd charity partner Gotcha4Life. Gotcha4Life is a not-for-profit foundation raising awareness and funding to provide educational workshops and innovative programs that build mental fitness in individuals and communities. While Sydney and Brisbane completed the Charity Cup in June, before Covid restrictions hit, the final leg in […]
Australian tech incubator Cicada Innovations and Biennale of Sydney are launching the ‘New & Sustainable Materials Challenge,’ in an effort to create a more sustainable future. The works of chosen material-makers will be showcased to millions of Biennale audiences, exhibition partners, and exhibition makers globally. The Challenge is open to any Australian and UK startups, […]