Ashford has spent the past decade helping people, organisations and brands find and tell their story. He has worked in as a journalist and editor, curated international events, managed public relations and communications campaigns, and counseled senior business leaders and politicians. Based in Sydney, he currently manages Innovation & Entrepreneurship communications for the Australian arm of KPMG, a global network of professional firms providing Audit, Tax and Advisory services operating in 155 countries with more than 162,000 people around the world.