Campaign: The Joy of Tax

Campaign: The Joy of Tax
SHARE
THIS



H&R Block, in partnership with creative agency JOY have launched a new multi-million dollar campaign, reminding Australian’s that when it comes to getting more back this tax season, H&R Block don’t miss a thing.

The campaign kicks-off with four new TV spots—crafted by a brilliant team from The Editors, Sonar, Heckler, JOY, and directed by Matt Devine from The Glue Society—each with it’s own new and surprising reveal. General Manager of JOY, Simon Ludowyke, said: “The ‘We don’t miss a thing’ campaign hits at the heart of our fear of missing out —in this case on something that hits our back pocket. Finding the right advisors is a critical step, and this campaign brings H&R Block’s expertise and impressive track record to the forefront.” Managing Director of H&R Block, Brodie Dixon, said: “There are many tax deductions that may not be identified by do-it-yourselfers and that is where H&R Block steps in. We don’t miss a thing when preparing our clients’ tax returns to get the most out of their refunds”. The 360 campaign is set to roll-out over the next 3 months, including OOH, radio, digital, print, ambient, and in-store activations targeting tax-payers with various executions of one visually engaging question:  if you don’t see the guys at H&R Block, what might you miss this tax season?

Credits H&R Block Managing Director: Brodie Dixon H&R Block Marketing Manager: Marina Elyeh Executive Creative Director: Christy Peacock Copywriter: Lauren Ami MacDonald Art Director: Vanessa Robinson Designer: Roberta Cicerone Producer: Sarah Cowen Producer: Jeff Edwards Account Director: Vittoria Faro Account Executive: Sophie Van Geldermalsen General Manager: Simon Ludowyke Director/Head of Strategy: Andrew Wynne Production Company: Revolver Director: Matt Devine, The Glue Society Executive Producer/ Managing Director: Michael Ritchie, Revolver Producer: Serena Paull, Revolver Photography: Simon Harsent, Pool Collective Sound Engineer: Stuart Welch Sound: Sonar Music Editing: Dan Lee, The Editors Post production: Heckler

Please login with linkedin to comment

Alessandra Nixon Cirrus Media Clemenger BBDO Sydney Social Media Lessons

Latest News

Change Your Plans. Your Audience Already Did
  • Opinion

Change Your Plans. Your Audience Already Did

Is it too early to start planning your holiday campaigns? Definitely not, argues Pinterest CMO Andréa Mallard in this piece. Brands love reaching their most passionate customers. As a former retail CMO myself, I get it. When you reach early planners, you reach the CEOs of the household—an audience that buys and spends more. Reach […]

Opinion

by B&T Magazine

B&T Magazine
The Key To Understanding Your Competitors
  • Opinion

The Key To Understanding Your Competitors

Do you love to prank call your competitors in a phoney Turkmenistan accent? Well, there's some top tips here for you.

Opinion

by B&T Magazine

B&T Magazine
Stateside Sports Selects Emarsys For CDP Technology
  • Technology

Stateside Sports Selects Emarsys For CDP Technology

Stateside Sports, Australia’s home of United States sports lifestyle, has partnered with Emarsys, the only omnichannel customer engagement platform built to accelerate business outcomes, as it looks to double its customer database and retail presence within the next two years.