Campaign: The Joy of Tax

Campaign: The Joy of Tax
Ashford Pritchard
By Ashford Pritchard



H&R Block, in partnership with creative agency JOY have launched a new multi-million dollar campaign, reminding Australian’s that when it comes to getting more back this tax season, H&R Block don’t miss a thing.

The campaign kicks-off with four new TV spots—crafted by a brilliant team from The Editors, Sonar, Heckler, JOY, and directed by Matt Devine from The Glue Society—each with it’s own new and surprising reveal. General Manager of JOY, Simon Ludowyke, said: “The ‘We don’t miss a thing’ campaign hits at the heart of our fear of missing out —in this case on something that hits our back pocket. Finding the right advisors is a critical step, and this campaign brings H&R Block’s expertise and impressive track record to the forefront.” Managing Director of H&R Block, Brodie Dixon, said: “There are many tax deductions that may not be identified by do-it-yourselfers and that is where H&R Block steps in. We don’t miss a thing when preparing our clients’ tax returns to get the most out of their refunds”. The 360 campaign is set to roll-out over the next 3 months, including OOH, radio, digital, print, ambient, and in-store activations targeting tax-payers with various executions of one visually engaging question:  if you don’t see the guys at H&R Block, what might you miss this tax season?

Credits H&R Block Managing Director: Brodie Dixon H&R Block Marketing Manager: Marina Elyeh Executive Creative Director: Christy Peacock Copywriter: Lauren Ami MacDonald Art Director: Vanessa Robinson Designer: Roberta Cicerone Producer: Sarah Cowen Producer: Jeff Edwards Account Director: Vittoria Faro Account Executive: Sophie Van Geldermalsen General Manager: Simon Ludowyke Director/Head of Strategy: Andrew Wynne Production Company: Revolver Director: Matt Devine, The Glue Society Executive Producer/ Managing Director: Michael Ritchie, Revolver Producer: Serena Paull, Revolver Photography: Simon Harsent, Pool Collective Sound Engineer: Stuart Welch Sound: Sonar Music Editing: Dan Lee, The Editors Post production: Heckler




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