B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Federal Election
  • AFL
  • Pinterest
  • AI
  • News Corp
  • Cairns Hatchlings
  • NRL
  • Married At First Sight
  • Channel 10
  • Anthony Albanese
  • oOh!Media
  • Thinkerbell
  • WPP
  • Are Media
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: Australia’s Own Launches A Cheeky Outdoor & Press Campaign
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Campaigns > Australia’s Own Launches A Cheeky Outdoor & Press Campaign
Campaigns

Australia’s Own Launches A Cheeky Outdoor & Press Campaign

Staff Writers
Published on: 17th April 2023 at 9:45 AM
Edited by Staff Writers
Share
3 Min Read
SHARE

Australia’s Own, Lower Cholesterol Dairy Milk launches a new Outdoor and Press Campaign promoting its new lower cholesterol dairy milk which is enriched with plant sterols.

Plant sterols are scientifically proven to help lower cholesterol by locking the absorption in the digestive system. This innovative product provides a healthier milk option for consumers who are conscious of their heart health.

Drinking a low-fat milk enriched with plant sterols, has been clinically proven to effectively reduce cholesterol levels as part of a heart-healthy diet. The dairy milk is sourced from the Shepparton region in Victoria, Australia …. Making it taste Aussie-Licous.

The “Buffed Silver Fox” campaign promotes healthy aging in an engaging and humorous way. It is important to target Aussie men over 50 years given that 52% are at risk of heart disease from high cholesterol. The aim is to encourage a step towards a positive lifestyle and dietary choices. Australia’s Own is looking to break the mould by showing that men in this age bracket can aspire to a healthier and more positive body image.

The new national outdoor and press campaign developed by Jam&Co features a bold and cheeky play on words with a “Buffed Silver Fox” 50+ year old man on the beach, with a copy line reading “He’s on Sterols”. This play on words, explains that the milk is made from Plant Sterols which reduces your cholesterol naturally.

“We are excited to introduce our new lower cholesterol dairy milk to the market,” said Hamish Thomson, marketing manager Plant-Based & Dairy, Australia’s Own.

“Our team has worked hard to develop a product that meets the needs of today’s health-conscious consumers without compromising on taste. We are confident that our customers will love the great taste and health benefits of our new dairy milk”.

“The team had so much fun with this disruptive campaign appealing to a large target market. As the population ages you should expect a lot more of this type of advertising”, says Jennifer Segail, CEO, Jam&Co. The new lower cholesterol dairy milk is available in one-litre carton and can be purchased at Woolworths nationally. The product is $2.90 and offers a great value for consumers looking for a healthier milk option.

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

Share
Nehir Hatipoglu
By Nehir Hatipoglu
Follow:
Nehir joined B&T in early 2023 as an editorial coordinator and journalist after graduating from the University of Sydney with a degree in Media & Marketing in 2022.

Latest News

Travel Guides Take On Tipping Point For Charity
21/05/2025
CMOs To Watch, Presented By Zenith: How Naysla Edwards Is Shaping AmEx’s Future From Fashion To F1
21/05/2025
InfoSum Intergrates With Amazon Ads: Attracts Advertisers To Push Their First-Party Signals
21/05/2025
VaynerMedia’s International Boss: ‘Three Things Marketers Want, Gen AI, Australia & What Gary Vee Is Really Like’
21/05/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?