Australian Sporting Icons Move In Together In Kayo Sports’ New ‘Sports Live Here’ Campaign, Via Special Group

Australian Sporting Icons Move In Together In Kayo Sports’ New ‘Sports Live Here’ Campaign, Via Special Group
B&T Magazine
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Kayo Sports’ new campaign highlight the streaming service’s sports offerings, and features sports stars, coaches, and commentators like Dustin Martin, Ellyse Perry, Cam Waters, Luke Keary and more.

The ‘Sports Live Here’ campaign was created in partnership with Special Group Australia, and gives a humorous take on what it would be like if the country’s biggest sports stars lived together – as they do on Kayo, which offerings fifty sports on one platform.

Anthony Hudson commentates AFL player Dustin Martin’s every move in one of the two campaign TV spots, while the other shows a collection of sporting icons living together in a house share.

The campaign will also run across OOH, press, radio, social and digital nationally.

Kim McConnie, Marketing Director, Kayo Sports, said, “nothing compares to Kayo and its world-leading offering. We wanted to launch a campaign that truly reflected the unmatched 50+ sports proposition that Kayo has, and we’re incredibly proud of the fact that ‘Sport Lives Here’ is a campaign that only Kayo could run.”

Kayo will stream every game of every round of the 2021 Toyota AFL Premiereship Season this winter, as well as the 2021 NRL Telstra Premiership Season.

Credits

Client: Kayo Sports

  • Kim McConnie: Marketing Director
  • Stephanie Lukin: Senior Marketing Manager
  • Georgia Cosier: Brand Marketing Specialist

Agency:  Special Group Australia

  • Lindsey Evans: Founding Partner & CEO
  • Cade Heyde: Founding Partner & Managing Director
  • Tom Martin: Partner & CCO
  • Julian Schreiber: Partner & CCO
  • Nils Eberhardt: Creative Director
  • Simon Gibson: Senior Copywriter
  • Jack Nunn: Creative Director
  • Adam Shear: Design Director
  • Liam Kenny: Designer
  • Jen Bailey: Artwork
  • Nick Lilley: Head of Production
  • Meredyth Judd: Executive Producer, Film
  • Emily Willis: Integrated Producer
  • Emily Stewart: Casting Director
  • Jake Stopper: Business Director
  • Meri Stewart: Business Manager

Production: MOFA

  • Director: Nick Kelly
  • Executive Producer: Llew Griffiths
  • Producer: Allison Lockwood

Editorial: ARC Edit

Post-Production: Alt.vfx

Sound: Rumble Studios

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Kayo Sports Special Group

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