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Reading: Advertisers Should Enrich Australian Culture, Not Fake News Merchants
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B&T > Advertising > Advertisers Should Enrich Australian Culture, Not Fake News Merchants
Advertising

Advertisers Should Enrich Australian Culture, Not Fake News Merchants

Staff Writers
Published on: 25th June 2018 at 11:52 AM
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Australian News Channel CEO, Angelos Frangopoulos, has urged Australian advertisers to carefully consider how their media investments impact Australian society.

Applauding the ACCC’s digital platforms inquiry, Frangopoulos said its outcome would be “absolutely critical”, not just for Australian media companies, but for Australian culture.

Sky-long

“This is about Australian stories being told by Australians,” he said, suggesting advertisers will reap broader benefits by investing in quality, local media over unprofessional content in uncontrolled environments.

“Australian media agencies and advertisers are part of Australian society.

“It is really important that they consider the impact of their investment choices on the ability of media organisations to deliver Australian stories to Australians,” added Frangopoulos.

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Staff Writers
By Staff Writers
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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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