The Australasian Catalogue Association (ACA) hosted its 25th Annual ACA Awards last Friday night, recognising expertise and excellence in catalogue and letterbox marketing. With retailers, creatives, agencies, printers and distributors all in the same room there was a great deal of excitement amongst the record 722 guests.
Hosted at Crown Palladium, Melbourne and affectionately referred to in the industry as the ‘Catalogies’, guests celebrated one of Australia and New Zealand’s most effective and resilient media channels. Former designer and funny-guy Dave Thornton, as Master of Ceremonies, kept the crowd entertained throughout the 47 award categories which included, for the first time, six categories for New Zealand entrants only.
“With the ACA having successfully launched in New Zealand earlier this year, we were very excited to then launch six New Zealand categories to the Awards,” commented Kellie Northwood, Chief Executive Officer, ACA. “New Zealand creatives and retailers have built a strong reputation for their innovation and creativity when developing retail communications and it has been demonstrated tonight and through all the submissions received.”
Clemenger BBDO were triumphant for their work on enhancing the Myer brand. Not only winning ‘Agency of the Year’, Clemenger BBDO also took home five category wins for Myer with ‘Catalogue Retailer of the Year – up to 1.5M’, ‘Children’s Apparel’, ‘Whitegoods, Electricals, Electronics & Home Entertainment’, ‘Technology on Paper – Effectiveness’ and ‘Multi-channel Campaign’.
Pippa O’Regan, Head of Retail, Clemenger BBDO said on the night, “We are thrilled to have claimed the title of Agency of the Year. Working with the dedicated team at Myer has been great and we’re very proud of our efforts. The other finalists were all very deserving and it’s great to see just how much talent there is in the industry right now.”
Myer, Harvey Norman and Dan Murphy’s came out as winners for ‘Retailers of the Year’ across their sectors, and Woolworths came out triumphant winning the ‘Supermarkets’ Awards against Finalists ALDI, Ritchies and Coles Supermarket. It was fierce competition across the board with over 700 entries this year.
The prestigious ‘Judge’s Choice’ Award went to Peter Alexander, for their ‘Mother’s Day’ catalogue produced by Paper Stone Scissors. This Award cannot be entered, rather each of the 57 judges select the best of the best across all categories and then the Winner is selected from the final four – a great achievement for all the Paper Stone and Scissors team.
“We are honoured to be recognised for our work with Peter Alexander! This catalogue was all about communicating the style and personality of the brand and I’m so glad that our team’s dedication and efforts were highlighted this year for doing just that,” said Emily Woollett, Creative Director, Paper Stone Scissors.
With $1,000 CASH Prizes being awarded to ‘Best Young Talent’ and ‘Best Young Designer’ the winners, Yen Huang from Myer and Anthony Christie from Kmart, were delighted to be selected across their industry peers.
Anthony Christie commented “I am so honoured to have won this award! I could not have done it alone – thank you to my team for all of your support and mentorship over the past year.”
Kellie Northwood said of the night “Tonight is such a great celebration of a rich, diverse and creative industry, from retailers and agencies to printers and distributors, we all come together to celebrate the hard-work that goes into catalogue and letterbox marketing throughout the year. With an Audience Reach higher than any other media channel at 19.8M and readership at 77%, Australian and New Zealand consumers love catalogues. Twenty-five years of Awards is a terrific milestone for the industry and looking back through the history of Winners it is amazing that the majority of brands entering in the first years of the Awards are still participating today.”
To find out how agencies are using catalogues to great effect for Aussie retailers, check out this case study.
All the winners on the night included: (click here for the entire list of winners)
MAJOR AWARDS
AGENCY OF THE YEAR (Sponsored by Fairfax Media)
WINNER
CLEMENGER BBDO
BEST YOUNG DESIGNER (Sponsored by Offset Alpine Printing)
WINNER
ANTHONY CHRISTIE of Kmart
BEST YOUNG TALENT (Sponsored by Stora Enso)
WINNER
YEN HOANG of Myer
JUDGES CHOICE (Sponsored by Australia Post)
WINNER
PETER ALEXANDER – ‘Mother’s Day’ produced by Paper Stone Scissors
CATALOGUE RETAILER OF THE YEAR – UP TO 1.5M (Sponsored by Norske Skog)
WINNER
MYER – Produced by Clemenger BBDO
CATALOGUE RETAILER OF THE YEAR – UP TO 3.5M (Sponsored by Norske Skog)
WINNER
HARVEY NORMAN GROUP – Produced by GP Advertising
CATALOGUE RETAILER OF THE YEAR – OVER 3.5M (Sponsored by Norske Skog)
WINNER
DAN MURPHY’S – Produced by Hardie Grant and Red Jelly
HOME (Sponsored by IPMG)
KITCHENWARE AND HOME INTERIORS
WINNER
BAILEY – ‘Bailey’ produced by Hoyne
FURNITURE, BEDDING AND MANCHESTER
WINNER
DAVID JONES – ‘SS15 Brand Book Two’ produced by Whybin\TBWA & Maud
WHITEGOODS, ELECTRICALS, ELECTRONICS AND HOME ENTERTAINMENT
WINNER
MYER – ‘The Smart Guide to Technology’ produced by Clemenger BBDO
HOME IMPROVEMENT
WINNER
MASTERS – ‘Penrith Store Opening’ produced by Elevencom and JRC
HOME REPAIRS AND HARDWARE
WINNER
HOME TIMBER & HARDWARE – ‘Living Outdoors’ produced by Is Advertising
FASHION (Sponsored by IPMG)
WOMEN AND MEN’S APPAREL
WINNER
DAVID JONES – ‘AW16 Brand Book one’ produced by Whybin\TBWA & Maud
CHILDREN’S APPAREL
WINNER
MYER – ‘Kids Book’ produced by Clemenger BBDO
GENERAL – SHOES, SWIMWEAR, MIXED APPAREL
WINNER
KMART – ‘Endless Summer’ produced by Kmart In-House Team
COSMETICS AND PHARMACY (Sponsored by AIW Printing)
COSMETICS
WINNER
LUSH – ‘Fresh Thinking’ produced by Lush In-House Team
GENERAL PHARMACY
WINNER
AMCAL – ‘The Amcal Inside Guide’ produced by Optimo Designs
HEALTH AND WELLBEING
WINNER
CHEMMART – ‘Funny Tummy’ produced by Chemmart In-House Team
SKINCARE AND MISCELLANEOUS
WINNER
NUTRIMETICS – ‘Christmas 2015 Brochure’ produced Nutrimetics In-House Team
RECREATION AND LEISURE (Sponsored by Franklin Web)
CHILDREN’S TOYS
WINNER
KMART – ‘Say No to Boredom’ produced by Kmart In-House Team
SPORTS AND FITNESS
WINNER
TARGET – ‘Get Active’ produced by Target In-House Team
CAMPING, OUTDOOR GOODS AND MISCELLANEOUS
WINNER
DOMAYNE – ‘Taste of Summer’ produced by GP Advertising
B2C (Sponsored by Franklin Web)
TELECOMMUNICATIONS
WINNER
TELSTRA – ‘Let’s Connect Christmas Joy’ produced by Paragon Design Group
REAL ESTATE & PROPERTY
WINNER
MIRVAC & VIP – ‘Woodlea’ produced by Hoyne
AUTOMOTIVE VEHICLES AND PARTS
WINNER
ARB CORPORATION – ‘ARB 4×4 Accessories’ produced by Vanzella Graphic Design
TOURISM, EDUCATION AND GOVERNMENT
WINNER
CLUB MED AUSTRALIA & NEW ZEALAND – ‘Club Med Resorts – Happiness’ produced by Convert Advertising
OFFICE SUPPLIES
WINNER
KROST BUSINESS FURNITURE – ‘Krost Business Furniture 2016 Catalogue’ produced by Krost In-House Team
MEGALOGUES
WINNER
QCC – ‘Inside Buying Guide’ produced by Stimulus
RETAILERS (Sponsored by Salmat)
SUPERMARKETS
WINNER
WOOLWORTHS SUPERMARKETS – ‘Woolworths Rewards’ produced by Leo Burnett
LIQUOR
WINNER
DAN MURPHY’S – ‘Dan Murphy’s Buyer’s Guide – Winter 2015’ produced by Hardie Grant
CHAIN/DEPARTMENT STORES
WINNER
DAVID JONES – ‘Christmas Book 2015’ produced by Whybin\TBWA & Maud
SPECIALTY RETAILERS – JEWELLERY, BOOKS, FABRICS, EYEWEAR, FOOD/CUISINE
WINNER
JAN LOGAN – ‘Natasha 2016’ produced by Jan Logan In-House Team
SHOPPING CENTRES
WINNER
IPOH PROPERTY PTY LTD – QUEEN VICTORIA BUILDING – ‘QVB ICON Celebrate Christmas 2015 Gift Edition’ produced by Studio Woo
ONLINE RETAILERS
WINNER
ANGUS BARRETT SADDLERY & LEATHER GOODS – ‘Angus Barrett Catalogue 3rd Edition’ produced by Angus Barrett In-House Team
MAGALOGUES
JOINT WINNERS
DAN MURPHY’S – ‘Cocktail Discovery Guide 2015’ produced by Hardie Grant
DAVID JONES – ‘AW16 Brand Book Two’ produced by Whybin\TBWA & Maud
CAMPAIGN SERIES/THEMED CAMPAIGN
WINNER
DAN MURPHY’S – ‘Dan Murphy’s Buyer’s Guides’ produced by Hardie Grant
SUSTAINABILITY (Sponsored by UPM Kymmene)
PROMOTING CHARITIES, NOT-FOR-PROFIT, AWARENESS CAMPAIGNS AND PUBLIC INFORMATION
WINNER
LUSH FRESH HANDMADE COSMETICS – ‘Fresh Thinking’ produced Lush In-House Team
DIGITAL
TECHNOLOGY ON PAPER – EFFECTIVENESS
WINNER
MYER – ‘Myer Christmas’ produced by Clemenger BBDO
MULTI-CHANNEL CAMPAIGN
WINNER
MYER – ‘Myer Christmas’ produced by Clemenger BBDO
EXCELLENCE IN CRAFT (Sponsored by DIC Australia)
CREATIVE DESIGN AND EXECUTION
WINNER
DAVID JONES – ‘AW16 Careerwear’ produced by Whybin\TBWA & Maud
BEST IN CLASS
WINNER
ANGUS BARRETT SADDLERY & LEATHER GOODS – ‘Angus Barrett Catalogue 3rd Edition’ produced by Angus Barrett In-House Team
NEW ZEALAND (Sponsored by Inkwise NZ, PMP NZ, Reachmedia and Webstar)
HOME
WINNER
FREEDOM NEW ZEALAND – ‘Winter Collection 2016’ produced by J&C ‘We Know Retail’
FASHION
WINNER
World of Wearable Art – ‘Taking WOW to the World’ produced by WOW In-House Team
COSMETICS AND PHARMACY
WINNER
NUTRIMETICS – ‘Christmas 2015 Brochure’ produced by Nutrimetics In-House
RECREATION AND LEISURE
WINNER
KATHMANDU – ‘Trek & Travel’ produced by Kathmandu In-House Team
B2C
WINNER
HARVEY NORMAN NEW ZEALAND – ‘Lenovo’ produced by GP Advertising
FINALISTS
RETAILERS
WINNER
COUNTDOWN – ‘Countdown W38 Easter Weekend Mailer’ produced by Jamie Hodgetts
