The Cannes festival of creativity in the south of France that had half the industry cramming up the airports this weekend is well underway with the release of its first shortlist.
And Aussies are already staking out their territory. The shortlist for the Promo and Activations Lions sees 19 nominations from Aussie agencies. So below we’ve pulled together all the Aussie entrants for your celebratory pleasure.
The Promo and Activation Lions recognises activations and/or offers for “the sakes of a product or service”.
Use of promotional events and stunts
Client: Pet Adoption
Agency: GPY&R Melbourne
Product: Pet Adoption
Campaign: Human Adoption Program
Use of Live Shows/Concerts/Festivals
Client: Samsung Australia
Agency: Traffik Sydney
Product: Samsung Curved TV Range
Campaign: Samsung Slideliner
Use of Ambient in a Promotional Campaign: Small Scale
Client: SP Brewery
Agency: GPY&R Melbourne
Product: SP Lager
Campaign: Cantenna
Use of Ambient in a promotional campaign: Large Scale
Client: Samsung Australia
Agency: Traffik Sydney
Product: Samsung’s Curved TV range
Campaign: Samsung Slideliner
Product Launch/relaunch or Multi-product promotion
Client: Commonwealth Bank
Agency: M&C Saatchi Sydney
Product: Cardless Cash
Campaign: Where’s my wallet?
Client: PZ Cussons
Agency: DDB Group Melbourne
Product: Radiant
Campaign: Radiant Returns
Client: SPC Ardmona
Agency: Leo Burnett Melbourne
Product: SPC Canned Fruit and Vegetables
Campaign: #MyFamilyCan
Sponsorships or partnerships campaigns
Client: Samsung Australia
Agency: Traffik Sydney
Product: Samsung’s Curved TV Range
Campaign: Samsung Slideliner
Use of social media platform(s) in a promotional campaign
Client: The Blue Ball Foundation
Agency: M&C Saatchi Sydney
Product: Testicular Cancer Awareness
Campaign: Play with Yourself
Best use of social audience in a promotional campaign
Client: Adidas
Agency: Whybin\TBWA Group Melbourne
Product: Sporting Goods
Campaign: Sacred Ground
Client: Melanoma Patients Australia
Agency: GPY&R Brisbane
Product: Melanoma Prevention
Campaign: Melanoma Likes Me
Client: McDonald’s
Agency: DDB Group Melbourne
Product: Big Mac
Campaign: #MacItBetter
Client: SPC Ardmona
Agency: Leo Burnett Melbourne
Product: SPC Canned Fruit and Vegetables
Campaign: #MyFamilyCan
Food and Drinks (incl. alcoholic drinks)
Client: SPC Ardmona
Agency: Leo Burnett Melbourne
Product: SPC Canned Fruit and Vegetables
Campaign: #MyFamilyCan
Financial Products and Services
Client: ANZ
Agency: Whybin\TBWA Group Melbourne
Product: ANZ Bank
Campaign: Only GayTM in the village
Public health and safety and public awareness messages
Client: Melanoma Patients Australia
Agency: GPY&R Brisbane
Product: Melanoma Prevention
Campaign: Melanoma Likes Me
Client: The Blue Ball Foundation
Agency: M&C Saatchi Sydney
Product: Testicular Cancer Awareness
Campaign: Play with Yourself
Integrated campaign led by promotion and activation
Client: Schweppes Australia
Agency: GPY&R Melbourne
Product: Schweppes Mixers
Campaign: This calls for a cocktail
Client: McDonald’s
Agency: DDB Group Melbourne
Product: Big Mac
Campaign: #MacItBetter
