Spikes Asia, one of APAC’s most prestigious and sought-after Award for creativity and marketing effectiveness, has revealed its 2026 winners this evening at its annual Awards Gala in Singapore.
Australia and New Zealand was on show with Motion Sickness Auckland, Supermassive Sydney, and Howatson+Company Sydney taking home the Independent Agency Of The Year category.
Trends this year include a 44 per cent growth in independent agencies being awarded, including a Gold Film Spike for first time entrant Fundamental Mumbai – for their work ‘WhatsApp – Baatan Hi Baatan Mein (Love in a few words)’. Strong participation from independent agencies also led to a 34 per cent rise in entries for the Creative Effectiveness Spikes.
Another notable shift shows the growing presence of brands submitting work, rising 18 per cent YoY. The growth reflects a broader industry shift towards campaigns that not only inspire but also deliver demonstrable business outcomes. This trend was particularly evident in the new Creative B2B Spike, where 46 per cent of all entries came from brands themselves.
Creative Data recorded strong growth this year, increasing 36 per cent, while Design entries continued their steady climb with a six per cent increase, underscoring the region’s commitment to craft-led creativity that resonates culturally and commercially.
“Spikes Asia continues to spotlight the exceptional creativity emerging from APAC, and this year’s winners demonstrate the power of ideas that are both culturally resonant and commercially effective. We’re seeing a clear evolution in the work – brands are stepping forward as creative partners, while agencies and independents are increasingly focused on measurable impact. Together, they are raising the bar for what creativity can achieve for businesses and society,” said Simon Cook, CEO of LIONS.
“The growth we’re seeing in areas like Creative Data and Creative Effectiveness shows how the region is embracing creativity that is not only bold, but also accountable. At the same time, the rise in brand participation and continued strength in Design reflects an industry that is expanding who creates great work and how that work drives real results. This year’s winners represent the very best of that evolution,” added Melanie Speet, director, Spikes Asia.
This year’s Grand Prix winners are:
Audio & Radio
From 65 entries received, 6 Spikes were awarded: 1 Gold, 2 Silver, 2 Bronze and the Grand Prix that went to ‘Delivereasy Killer Bees’, ‘Delivereasy Crippled Pigeons’, ‘Delivereasy Street Condoms’, for Delivereasy, by Colenso BBDO, Auckland
Brand Experience & Activation
From 291 entries received, 24 Spikes were awarded: 4 Gold, 6 Silver, 13 Bronze and the Grand Prix that went to ‘Darescore’, for Mountain Dew, by Leo, Mumbai
Creative B2B
From 46 entries received, 4 Spikes were awarded: 1 Gold, 1 Silver, 1 Bronze and the Grand Prix that went to ‘Soil Stay’, for TRA Mongkut Fertilizer, by VML, Bangkok
Creative Commerce
From 49 entries received, 4 Spikes were awarded: 1 Gold, 1 Silver, 1 Bronze and the Grand Prix that went to ‘Vaseline Verified’, for Vaseline, by Ogilvy, Singapore
Creative Data
From 49 entries received, 5 Spikes were awarded: 1 Gold, 1 Silver, 2 Bronze and the Grand Prix that went to ‘Saltanat Light’, for CITIX, by GForce, Almaty
Creative Effectiveness
From 43 entries received, 5 Spikes were awarded: 1 Gold, 1 Silver, 2 Bronze and the Grand Prix that went to ‘No Smiles’, for McDonald’s, by TBWA\HAKUHODO, Tokyo
Creative Strategy
From 110 entries received, 10 Spikes were awarded: 2 Gold, 3 Silver, 4 Bronze and the Grand Prix that went to ‘The Missing Verse: Completing the Bento Symphony’, for Zespri International Japan, by DENTSU INC., Tokyo
Design
From 109 entries received, 10 Spikes were awarded: 2 Gold, 3 Silver, 4 Bronze and the Grand Prix that went to ‘Best After 2025’, for Takamatsu City, by Shiseido Creative, Tokyo
Digital Craft
From 38 entries received, 4 Spikes were awarded: 2 Silver, 1 Bronze and the Grand Prix that went to ‘Haven’, for Suncorp Insurance, by Leo, Sydney
Direct
From 124 entries received, 11 Spikes were awarded: 2 Gold, 3 Silver, 5 Bronze and the Grand Prix that went to ‘Acko Tailor’, for Acko General Insurance Limited, by Leo, Mumbai
Entertainment
From 83 entries received, 7 Spikes were awarded: 2 Silver, 4 Bronze and the Grand Prix that went to ‘The Ad that can only be seen on SBS’, for Special Broadcasting Service, by Droga5 ANZ, part of Accenture Song, Sydney
Film
From 192 entries received, 15 Spikes were awarded: 3 Gold, 5 Silver, 6 Bronze and the Grand Prix that went to ‘Dare to Step’, for Gambol, by YDM Thailand, Bangkok
Film Craft
From 164 entries received, 15 Spikes were awarded: 2 Gold, 5 Silver, 7 Bronze and the Grand Prix that went to ‘It’s better with Spark’, for Spark New Zealand, by Sweetshop / Colenso BBDO, Auckland
Gaming
From 35 entries received, 3 Spikes were awarded: 1 Silver, 1 Bronze and the Grand Prix that went to ‘One Noodle’, for Haraku Ramen, by BLKJ HAVAS, Singapore
Glass: The Award for Change
From 18 entries received, 3 Spikes were awarded: 2 Glass Spikes and the Grand Prix that went to ‘Project Early Periods’, for Whisper, by Leo, Mumbai
Grand Prix for Good
The Grand Prix for Good was awarded to ‘The Māori Roll Call’, for Whānau Ora, by Motion Sickness, Auckland
Healthcare
From 94 entries received, 10 Spikes were awarded: 2 Gold, 2 Silver, 5 Bronze and the Grand Prix that went to ‘Vaseline Verified’, for Vaseline, by Ogilvy, Singapore
Industry Craft
From 63 entries received, 6 Spikes were awarded: 1 Gold, 2 Silver, 2 Bronze and the Grand Prix that went to ‘Craftman.Ships’, for Ships, by HAKUHODO Gravity / HAKUHODO Cabin, Tokyo
Innovation
From 29 entries received, 4 Spikes were awarded: 1 Gold, 1 Silver, 1 Bronze and the Grand Prix that went to ‘Smart Eye Camera’, for OUI Inc, by TBWA\HAKUHODO / OUI, Tokyo
Integrated
From 25 entries received, 3 Spikes were awarded: 2 Silver and the Grand Prix that went to ‘Kung Fries’, for McDonald’s Prospect Hospitality, by Leo Taiwan, Taipei
Media
From 157 entries received, 1 Spikes were awarded: 2 Gold, 4 Silver, 7 Bronze and the Grand Prix that went to ‘The Sponsored Truth’, for Samsung, by Leo, Kuala Lumpur
Music
From 37 entries received, 4 Spikes were awarded: 1 Silver, 2 Bronze and the Grand Prix that went to ‘Project: Memory Card’, for PlayStation, by SIX INC / HAKUHODO, Tokyo
Outdoor
From 181 entries received, 14 Spikes were awarded: 2 Gold, 4 Silver, 7 Bronze and the Grand Prix that went to ‘Commuter Camo’, for KitKat, by VML, Sydney
PR
From 114 entries received, 9 Spikes were awarded: 1 Gold, 3 Silver, 4 Bronze and the Grand Prix that went to ‘Vaseline Verified’, for Vaseline, by Ogilvy, Singapore
Print & Publishing
From 29 entries received, 3 Spikes were awarded: 1 Silver, 1 Bronze and the Grand Prix that went to ‘Inglish Dictionary’, for Air India Express, by Juice, Gurgaon
Social & Creator
From 131 entries received, 12 Spikes were awarded: 2 Gold, 3 Silver, 6 Bronze and the Grand Prix that went to ‘Vaseline Verified’, for Vaseline, by Ogilvy, Singapore
This year’s Special Awards winners are:
Asia-Pacific Agency of the Year
Leo, Mumbai
Ogilvy, Singapore
TBWA\HAKUHODO, Tokyo
Independent Agency of the Year
Motion Sickness, Auckland
Supermassive, Sydney
Howatson+Company, Sydney
Network of the Year
Leo
Ogilvy
HAKUHODO
Media Network of the Year
Starcom
Mindshare
Wavemaker
Spikes Palm
Suneta House, Thailand
The Sweetshop, Aotearoa New Zealand
Studio Eeksaurus, India
Strategy & Effectiveness Agency of the Year
TBWA\HAKUHODO, Tokyo
DENTSU INC., Tokyo
Motion Sickness, Auckland
Agency of the Year by Market
Australia | VML, Sydney
Hong Kong SAR | Leo Hong Kong
India | Leo, Mumbai
Indonesia | TU7UH Creative Lab, Jakarta
Japan | TBWA\HAKUHODO, Tokyo
Malaysia | Leo, Kuala Lumpur
Aotearoa New Zealand | Colenso BBDO, Auckland
Singapore | Ogilvy
South Korea | Dminusone, Seoul
Taiwan | Leo Taiwan, Taipei
Thailand | VML, Bangkok
This year’s Young Spikes Competition winners are:
Digital
Gold
Thanks For The Buffet!
Nuraisy Romi, Junior Art Director, Ogilvy Singapore
Kien (Trung) Nguyen, Junior Copywriter, Ogilvy Singapore
Silver
THE DISHCOUNT
Deborah YogiArt Director, Publicis Groupe Japan – Beacon Communications K.K.
Hikari Mino, Creative Copywriter, Publicis Groupe Japan – Beacon Communications K.K.
Bronze
Grab the Hidden Price
Seunghyun Kim, Art Director, Daehong, South Korea
Seojin Chang, Copywriter, Daehong, South Korea
Integrated
Gold
MOAUCTION
Yasuko Kawaguchi, Copywriter/Planner, Hakuhodo Creative Vox, Japan
Yijia Wang, Copywriter/Planner, Hakuhodo, Japan
Silver
#BEERforMOUSTACHE
Tomoaki Uchiyama, Copywriter, Happy Hours Hakuhodo, Japan
Yusuke Wakata, Art Director, Hakuhodo, Japan
Bronze
Awkward Mo-ment
Cheng Chung Ue, Senior Art Director, de goose, Hong Kong
Tsz Yin ChengSenior Copywriter, de goose, Hong Kong
The Spikes Asia Creativity Report and the full rankings will be released on Monday 30 March. The Creativity Report, which shines a light on creativity across APAC, as selected by Spikes Asia Juries, features exclusive insights from the Jury room and trends and themes that have emerged from the 2026 Awards.
