Aussies Want Ads On Netflix (If It Saves Them Some Money)

Aussies Want Ads On Netflix (If It Saves Them Some Money)

With a seemingly endless list of streaming services in the market at the moment, for many Australians, paying for access to your favourite shows can become a significant investment.

It’s no surprise, therefore, to learn a large proportion of Aussies would be happy to watch the odd ad on Netflix if it ensures their subscription is free.

According to Criteo’s latest research, 56 per cent of Australians have said they’d be happy to watch video streaming services with advertising to save money.

Additionally, one in five Australians (22 per cent) said they’d be willing to pay a basic video streaming subscription to watch content with ads alongside an option to buy or rent premium content without ads.

The willingness to watch ads on these platforms appears to be the result of the piling cost of multiple subscription fees, with some 41 per cent of those surveyed believe they are currently paying too much for video streaming subscriptions.

And while most of the major video streaming platform remain largely ad-free, Criteo’s research shows that the relevance of ads is always important.

According to the research, 33 per cent of Australians said it is important video ads show them products and services they’re interested in. This increases to 42 per cent among Gen Z.

Furthermore, 20 per cent of respondents said they are willing to share their data with advertisers to receive more relevant and personalised video ads.

“What this implies is that younger generations might be more willing to watch ad-supported video streaming services if ads are hyper-relevant, non-intrusive and fit seamlessly within their experience – and are no longer accepting ads that don’t fit these demands,” said Criteo managing director ANZ Colin Barnard.

 




Please login with linkedin to comment

Netflix

Latest News

Canva Unveils Enterprise Era With Powerful New Workplace Products Debuted At Canva Create
  • Media

Canva Unveils Enterprise Era With Powerful New Workplace Products Debuted At Canva Create

At its first international Canva Create event in Los Angeles today, Canva, the world’s only all-in-one visual communication platform, accelerated its focus on the enterprise, debuting the platform’s biggest overhaul in a decade alongside a range of new workplace products and services poised to redefine the way millions of people work. Lead image: Canva Founders […]

Cashrewards: A Decade Strong!
  • Partner Content

Cashrewards: A Decade Strong!

Cashrewards' CEO muses on the company's 10 year anniversary. Still refusing to answer questions about a possible party.

Partner Content

by B&T Magazine

B&T Magazine
Network 10 Axes Gladiators
  • Media

Network 10 Axes Gladiators

Alas, 10's Gladiators has gone as quickly as it came. Should make for a very wild garage sale, however.