Aussies Prioritise Wellness Over Ambition For 2024 According To Latest Amex Trendex

Aussies Prioritise Wellness Over Ambition For 2024 According To Latest Amex Trendex
B&T Magazine
Edited by B&T Magazine



American Express’ global Trendex reveals Australians are prioritising wellness over ambition as they set their 2024 goals. Being healthier (69 per cent), having a better quality of life (64 per cent) and improving their mental health (57 per cent) all rank as more important than being productive (34 per cent) or successful in their career (25 per cent).

Aussies are also seeking out new experiences and connection, along with a desire to be more mindful with their finances in the year ahead.

Reconnecting through experiences

According to the Amex Trendex, 2024 will be the year of re-evaluating priorities and passions, particularly in the workplace, as a need for reconnection takes centre stage for Australians. Alongside travel, experiences  such as attending live sporting events and spending more time together  are at the top of the list.

In the workplace, Australians are setting more boundaries to achieve a better work-life balance. In fact, for 63 per cent of employed Australians, work-life balance is the strongest driver of job satisfaction, with 61 per cent preferring a better work-life balance to a higher salary.

Over three quarters (82 per cent) of employed Australians whose workplace offers health, wellness, and professional benefits are likely to take advantage of those benefits in 2024.

Flexible hours (66 per cent), the ability to work from anywhere (48 per cent), and more paid time off (40 per cent) were also revealed as factors that contribute the most to a healthy work-life balance, and over half of those employed (54 per cent) say they’re likely to take a ‘workcation’ to blend work and personal travel passions.

The ‘Matilda fever’ afterglow from the World Cup shows no sign of slowing down either. In 2024 over half of Australians (59 per cent) plan to attend more live sporting events compared to last year, and 23 per cent list soccer as their top priority sport.

Similarly, as the Australian Open continues, 72 per cent of Australians say they’re prepared to travel to see home-grown talent take to courts and pitches across Australia, and over half (53 per cent) are likely to splurge on exclusive access tickets to secure a better seat.

Mindful Finance

Along with reconnecting through experiences, 43 per cent of Australians are setting personal finance resolutions in 2024. Of those with personal finance goals, half want to be more financially independent and empowered (50 per cent), and more than a third (37 per cent) are looking to better spend within their means.

To achieve these goals, almost three quarters (72 per cent) of Australians setting personal finance goals plan to grow their savings this year, 51 per cent strive to budget better and 44 per cent plan to pay off debts in order to take back control of their finances.

Financial empowerment is an emerging theme, with over a quarter (26 per cent) looking to start investing in 2024.

“Mindful finance is moving a step beyond simply making better financial decisions. It’s also about taking control, becoming financially empowered and even considering how your spending may impact others, or the environment. As Aussies continue to learn and evolve from the current financial landscape, they’re also looking at how to make the most of day-to-day spending,” said Corinne Ng, vice president and general manager of travel and lifestyle services, American Express Asia Pacific.

The Amex Trendex showed that sustainable lifestyle habits are top of mind for Aussies with:

·                55 per cent striving to use less plastic or one-time use products.

·                48 per cent improving their recycling habits at home and 26 per cent aiming to decrease their carbon footprint.

Aussies who are planning on setting sustainability habits are making some around travel this year:

·                53 per cent planning to seek out brands that carbon offset.

·                48 per cent planning to make bookings at accommodation that prioritises sustainability.

360 Wellness

Mindful finance and reconnection through experience aren’t the only ways Australians are choosing to better themselves in 2024. More than two thirds (69 per cent) who plan on setting mental or physical wellness resolutions want to be healthier.

According to the Amex Trendex, this 360-approach to general wellness also includes pursuing niche health trends, with Aussies saying their physical wellness resolution includes spa treatments or health regimen plans such as infrared saunas (41 per cent), cryotherapy (30 per cent), sound baths (29 per cent) and Gua Sha facials (28 per cent) in 2024.

“It’s no secret that Australians love to jump on the latest health and wellness trends. We’re also seeing American Express Card Member spending increase across the wellness category with year-over-year spend growth at places like beauty salons, health spas, massage parlours and osteopaths,” Ng said.

More sleep, getting outdoors and new skills are among the other 360-wellness trends that Australians, who plan on setting physical and mental wellness resolutions, are looking to tap into this year, which include:

Priorities for Australians who plan on setting physical wellness resolutions, include:

·                Eating healthier (70 per cent).

·                More outdoor activities (55 per cent).

·                Drinking less (29 per cent).

Priorities for Australians who plan on setting mental wellness resolutions, include:

·                Getting more sleep (55 per cent).

·                Better organising their homes (41 per cent).

·                Learning a new skill or hobby (39 per cent).




Please login with linkedin to comment

Amex

Latest News

Albo Responds To Meta: “Not the Australian way”
  • Media

Albo Responds To Meta: “Not the Australian way”

Australian Prime Minister Anthony Albanese has responded to Meta’s decision to stop paying for Australian news, saying it is “not the Australian way” and that he is “very concerned” about the announcement. Meta has today confirmed it will walk away from funding Aussie journalism once the current content deals expire in what is a significant […]

Industry Respond To Meta’s Decision To Stop Funding Australian News
  • Media
  • Technology

Industry Respond To Meta’s Decision To Stop Funding Australian News

The Australian media industry has responded to Meta’s decision to walk away from funding Aussie journalism once the current content deals expire. In a blow to local media outlets Meta said it will not enter negotiations to extend a deal to pay with Australian media companies for the news that appears on its platform. Michael […]

FIVEAA Unveils Refreshed Brand Identity
  • Media

FIVEAA Unveils Refreshed Brand Identity

NOVA Entertainment has today announced the launch of a refreshed brand identity for FIVEAA, Adelaide’s premier commercial talkback station. The forward-looking brand refresh reflects FIVEAA’s new lineup and vision while paying homage to the station’s previous logo and rich heritage. Built upon the new tagline of Always Adelaide, the new direction celebrates the ‘AA’ branding […]

Fabulate Wins Big At AiMCO Awards
  • Marketing

Fabulate Wins Big At AiMCO Awards

Australian social and content marketing workflow platform Fabulate has won big at the industry’s annual AiMCO Awards, taking out the highly competitive Best Influencer Marketing Technology Service category. Lead image: Fabulate team at Aimco Awards The win saw the start up platform, which has a team of around 50, receive the industry recognition against competitor […]

Hubbl Is Here: Newest Transformative TV Tech On Sale March 10
  • Media

Hubbl Is Here: Newest Transformative TV Tech On Sale March 10

Australia’s newest transformative TV technology, Hubbl, will be on sale from March 10 in Harvey Norman and JB Hi-Fi retail stores nationally and via Hubbl.com.au. Lead Image: Foxtel CEO Patrick Delany at Hubbl Launch. Also from March 10, Hubbl will unveil a national advertising campaign starring brand ambassadors Hamish Blake and Andy Lee. The multi-channel […]