Aussies love wearing technology

Aussies love wearing technology

A new study has found that Aussies are more in love with wearable technology than Brits and Americans – and businesses are being warned they need to be ready to deal with the data the devices capture.

Research by cloud computing company Rackspace discovered that 35% of Australians use wearable tech like smart glasses, health and fitness monitors, cameras and smart watches. In the UK and US, just 18% of people embrace wearable technology.

Of this 35%, 64% believe this kind of technology has enhanced their lives.

The study, The Human Cloud: Wearable Technology from Novelty to Productivity, surveyed 750 Aussies aged 18 to 64.

Other key findings include:

– 67% of Aussies who have used wearable technology believe it has improved their health and fitness.

– 44% say it has helped them stay better informed.

– One in three believe wearable technology helps them feel more in control of their lives.

Angus Dorney, director of Rackspace Australia, said: “We are at the beginning of massive mainstream uptake of wearable devices, with the impending launch of wearable devices from a variety of multinational organisations set to further boost adoption.

“The rich data created by wearable tech will drive the rise of the ‘human cloud’ of personal data. Organisations need to assess whether they are ready to capture and process this rich new source of data.

"They also need to consider how they will drive deeper customer understanding and new benefits from this technology revolution.” 




Please login with linkedin to comment

Latest News

Ben Fordham Takes Top Spot As Ray Hadley Celebrates 156th Ratings Win
  • Media

Ben Fordham Takes Top Spot As Ray Hadley Celebrates 156th Ratings Win

Ben Fordham has once again had a huge ratings win, with 2GB’s Ben Fordham Live taking the top spot in Sydney with a share of 14.9. Despite this, Kyle and Jackie O have topped the breakfast timeslot with a share of 16.1. Lead image: L-R Ray Hadley, Ben Fordham (credit 2GB) In another win for […]

Gourmet Ice Cream Brand Connoisseur Launches New “Thrill Your Senses” Iteration, Via SICKDOGWOLFMAN
  • Campaigns

Gourmet Ice Cream Brand Connoisseur Launches New “Thrill Your Senses” Iteration, Via SICKDOGWOLFMAN

Ice cream brand Connoisseur has launched a new iteration of its “Thrill Your Senses” brand platform via Melbourne-based indie SICKDOGWOLFMAN after being appointed as its creative shop last year. Led by a series of stunning films directed by Exit Films’ Jason Evans, with post and music by Heckler, the campaign marks Connoisseur’s latest major expression […]

TikTok Starts Testing Its Instagram Rival In Australia
  • Technology

TikTok Starts Testing Its Instagram Rival In Australia

TikTok has started testing Notes, its Instagram-rivalling product, in Australia and Canada. Details are scant on the app’s functionality, all TikTok has said is that “TikTok Notes is a lifestyle platform that offers informative photo-text content about people’s lives, where you can see individuals sharing their travel tips and daily recipes.” However, the screenshots that […]

Man Wrongly Identified By Seven As Bondi Killer Lawyers Up
  • Media

Man Wrongly Identified By Seven As Bondi Killer Lawyers Up

Seven Network might have seen the last of the Lehrmann case for now, but the path ahead is nothing if not rocky. Lawyers have confirmed that Benjamin Cohen, the man Seven News wrongly identified as the Bondi Junction killer has hired lawyers and is seeking damages from the network. On Sunday morning, Cohen was wrongfully […]

Smartsheet Appoints Indie Agency Sandbox Media To Its Media Account
  • Advertising

Smartsheet Appoints Indie Agency Sandbox Media To Its Media Account

Sandbox Media has won the competitive pitch for Smartsheet Australia. Lead Image: Laura Jenkins, Director of Marketing Smartsheet and Luke Sullivan, CEO of Sandbox Media. The modern enterprise work management platform has been operating in Australia for 4.5 years and has already built an impressive client base. “Sandbox Media were selected as our preferred partner via […]

Boss Not Letting You Come To Cannes In Cairns? Use This Business Case To Convince Them!
  • B&T Exclusive

Boss Not Letting You Come To Cannes In Cairns? Use This Business Case To Convince Them!

With Cannes in Cairns, presented by Pinterest, less than two months away it’s time to make sure you’ve got your ticket in the bag. In case you’ve missed the impressive line-up of mega brands, top CMOs, agency leaders, inspirational creatives, professors, and all-round legends, see the speaker rap sheet here. Check out the list of […]

Alt/shift/ Brisbane Builds Portfolio With Ausbuild Creative, PR, Content & Social Account Win
  • Advertising

Alt/shift/ Brisbane Builds Portfolio With Ausbuild Creative, PR, Content & Social Account Win

Creative communications agency alt/shift/ has propelled its growth in the Brisbane market, winning Queensland’s largest builder and developer brand, Ausbuild. Appointed in both a retained and project capacity, alt/shift/ will work closely with the Ausbuild team to increase brand awareness through a brand creative, communications and content strategy that will see amplification of new developments, […]

Young Guns Versus The Old Guard: Who Adds More Value to Our Industry?
  • B&T Exclusive

Young Guns Versus The Old Guard: Who Adds More Value to Our Industry?

What is more important to the advertising industry? Seasoned experience or fresh thinking? That’s the hot topic set to spice things up when the industry’s Debate Club comes to Cannes in Cairns, presented by Pinterest this June. That’s right, the house will debate ‘Young Guns Versus Old Guard: Who Adds More Value to Our Industry? […]

70% Of Aussies Don’t Have Green Power Plans ENGIE Says In Major Brand Campaign Via HERO
  • Campaigns

70% Of Aussies Don’t Have Green Power Plans ENGIE Says In Major Brand Campaign Via HERO

Launching today is a new player in the retail energy category, ENGIE. Formally Simply Energy, ENGIE, via HERO will show it’s possible to have both affordable and sustainable options for customers via a major brand campaign. Research shows that over 70 per cent of Australians believe environmental sustainability is the responsibility of government and corporates […]

PrettyGood Launches Offering Brand & Media Solutions For Australasian SMEs
  • Marketing

PrettyGood Launches Offering Brand & Media Solutions For Australasian SMEs

PrettyGood, a brand and media solutions business, has launched into the Australasian market, offering affordable, transparent and unbiased marketing solutions to the underserved and overwhelmed small and medium business (SME) community. Founded by marketing industry expert Hamish Smith (lead image), PrettyGood aims to reset the media and branding landscape by providing honest results without corporate […]

A Blunt End: Dolphins Medicinal Cannabis Sponsorship At Risk
  • Marketing

A Blunt End: Dolphins Medicinal Cannabis Sponsorship At Risk

NRL team Dolphins have received an ‘education and guidance letter’ from the Therapeutic Goods Administration (TGA) over their partnership with Alternaleaf, a company that prescribes medicinal cannabis. According to the Sydney Morning Herald, the TGA is reviewing the sponsorship deal over breaches of the Therapeutic Goods Act that bans the advertisement of prescription medicine. B&T […]

Slew Of New Creative Hires At Leo Burnett Australia
  • Advertising

Slew Of New Creative Hires At Leo Burnett Australia

Leo Burnett Australia has announced three new additions to its creative team, with the hire of Lenna Boland as group creative director and two new Associate creative directors, James Beswick and Rowan Foxcroft. Lean Image: Lenna Boland, Andy Fergusson and Julia Sheehan. Boland is a seasoned creative director with more than 20 years of experience. […]

Under Armour Unveils Local “Live in UA” Campaign
  • Campaigns

Under Armour Unveils Local “Live in UA” Campaign

Global sports performance brand Under Armour (UA) has unveiled its new brand platform, ‘Live in UA,’ tailored exclusively for the Australian market. The campaign offers a glimpse into the brand’s latest men’s and women’s autumn and winter essentials, which are anything but basic. This locally produced campaign showcases an expanded range of apparel, footwear, and accessories […]

Pepsi Launches New Look, Refreshing Classic Fashion Staples Via Special PR
  • Campaigns

Pepsi Launches New Look, Refreshing Classic Fashion Staples Via Special PR

Pepsi has marked its bold new era with a partnership with emerging designer Jackson Cowden, celebrating not only Pepsi’s new identity, but the reinvention of classic fashion items and conventions, via Special PR. Lead Image: Samantha Harris  In partnership with a 22-year-old emerging ‘Digital Fashion Artist,’ the launch of the Pepsi Pulse Collection showcases Pepsi’s […]

Pure Blonde Returns To A Place Purer Than Yours In New Campaign Via The Monkeys
  • Campaigns

Pure Blonde Returns To A Place Purer Than Yours In New Campaign Via The Monkeys

Ultra-low carb beer, Pure Blonde, has partnered with The Monkeys, part of Accenture Song, to relaunch the iconic brand. By re-establishing the original ‘A Place Purer Than Yours’ platform, Pure Blonde is returning to its lush, forested roots: by imagining a world uncorrupted by modern life. The film, directed by Freddy Mandy, features a trespasser […]

Spotlight On Sponsors: Carsales Strikes With Another Storm-Based Team
  • Marketing

Spotlight On Sponsors: Carsales Strikes With Another Storm-Based Team

Canon is set to capture all the action of the 2024 Cliff Diving Championships. Meanwhile, Carsales has solidified its connection with storm-based teams. Lead Image: Harry Grant (Melbourne Storm) and Liz Watson (Sunshine Coast Lightening). Welcome back to B&T’s Spotlight on Sponsors series, where we break down all the major sponsorship news from inside the sporting world. […]

Commission Factory & AGL Energy Ignite Strategic Partnership To Empower Australian Energy Consumers
  • Partner Content

Commission Factory & AGL Energy Ignite Strategic Partnership To Empower Australian Energy Consumers

Affiliate and partnerships marketing platform Commission Factory has announced a strategic partnership with AGL Energy, Australia’s pioneering energy provider with a rich history spanning 185 years. This collaboration marks a significant milestone as AGL Energy embraces an advanced partnership platform for the first time, leveraging Commission Factory’s cutting-edge technology to scale and streamline its partnership […]

Partner Content

by B&T Magazine

B&T Magazine
Allied Nabs Nicola Gold From Pico International Dubai
  • Advertising

Allied Nabs Nicola Gold From Pico International Dubai

Allied Global Marketing (Allied), a full-service integrated marketing agency working with entertainment, consumer and lifestyle brands, has announced the appointment of seasoned executive Nicola Gold as business director APAC, brand experience, effective immediately. Gold assumes a pivotal role in building the Brand Experience offering as part of Allied’s strategy to develop a truly integrated full-service […]