Aussies Called To ‘Flex Their True Colours’ In New Lifeblood Campaign Via B.B.E And Cummins&Partners
Lifeblood has joined forces with six Aussie artists, launching a new campaign featuring limited-edition artist-designed bandages in a bid to boost blood and plasma donations over the coming weeks.
The integrated campaign, True Colours, will be rolled out nationally over six weeks, encompassing digital, social, OOH, radio, PR, and media partnerships.
Donors across the country are encouraged to ‘flex their True Colours’ as they don their limited edition artwork bandage, designed by talented Australian artists including Beci Orpin, Gemma O’Brien, Chris Nixon, Georgia Perry, Kenny Pittock and Brian Robinson.
Launching via B.B.E and Cummins&Partners, True Colours is underpinned by a 30-second video, drawing on user-generated content to encourage participation and social sharing, as donors are featured giving their best post-donation ‘flex’ in their vibrant artist-designed bandages.
With Lifeblood research finding a third of Aussies are looking for a meaningful way to give back, Lifeblood Executive Director – Donor Services, Cath Stone, said the campaign offers new and existing blood and plasma donors the opportunity to express their altruism in a new and colourful way, all while encouraging others to do the same.
“We know that our donors see the bandage as a symbol of their good deed as a blood or plasma donor. We’ve built on this notion by teaming up with six incredibly talented artists to create a unique selection of one-of-a-kind designs that people can wear — or flex — with pride.
“October and November are critical months for us to boost donations, and we hope that with these bandage badges of honour, amplified by our True Colours campaign activity, we will encourage that one-third of Aussies who want to give back to their communities to do just that,” said Stone.
Please login with linkedin to comment
lifebloodLatest News
Eastern Standard Times Hold Launch Event In Deeply Cultural Setting
Global media network Eastern Standard Times had their official launch event on Thursday (23/6) night at the Lucky Kwong restaurant in Sydney’s South Eveleigh, with the focus being placed on how this platform will provide Asian communities in Australia with a greater insight on what they need to know. Editor-in-chief Keshia Hannam, who served as […]
Samsung Slammed With $14M Fine By Federal Court For “Misleading Waterproof Claims”
Thank god we have Korean boy bands because some of the country's leading brands lead a lot to be desired.
Woolworths’ Andrew Hicks Named As One Of The World’s Top 50 CMOs
Woolies' marketing supremo celebrating with an iceberg lettuce or two after being named one of the world's best CMOs.
Nike To Become Latest Big Brand To Officially Abandon Russia
Russians set to queue for bread in their thongs as Nike becomes latest western capitalist dog to exit the country.
Netflix Co-CEO Meets With Reps From Google At Cannes To Strike A Potential Ad Partnership
Ads might soon be coming to Netflix. Although we're quite sure Messrs Warburton, Sneesby etc will be having none of it.
Harrowing Campaign Shows The Last Photos & Videos Of Suicide Victims
Ready the tissues at this incredibly powerful and brave mental health initiative.
Alfi Study Reveals Entertainment & Media Will Be Main Focus Of DOOH Ads Within The Next Year
DOOH continues to prove the hot category in adland. That said, B&T's still got a soft spot for towed plane banner ads.
TV Journo Goes Viral After Mistakenly Drawing Large Penis During Report Into The Capitol Riots
Were your school days full of drawing penises on the blackboard and afternoon detentions? Relive the good times here.
ACT Responsible Awards Wunderman Thompson Australia As One Of This Year’s Champions Of Good
ACT Responsible celebrated 4 Champions for Good from the agency, advertiser, NGO and public sectors who have made an impact in the social and environmental areas and helped improve the world through personal contributions or creative campaigns. “It is not an Award. There is no competition and there is no winner. The goal of this […]
Thursday TV Wrap: Footy Punts Seven To A Big Win
The AFL proved a ratings winner for Seven last night. Just not in Sydney, were no one gives a shit unless the Swans win.
WARC Announce The Winners For Their 2022 Award In Effectiveness
If B&T ever had an award for effectiveness, it would go to our publican for his 5-6pm half-price pints happy hour.
Cannes Lions: VICE Media Win Third Grand Prix For Their ‘Unfiltered History Tour’
On the third day of the 2022 Cannes Lions International Festival of Creativity, the “Unfiltered History Tour” campaign by VICE Media walked away with yet another Grand Prix, this time in the Social & Influencer Lions. The campaign, which was held in partnership with the British Museum by the Dentsu Creative teams of Mumbai, Bengaluru […]
Foodies Unite! Apply For The Food Category At The Australian Impact Awards Powered By Wavia
Is food your business? Well, why not sink your teeth into the Australian Impact Awards' food category.
THE TIME IS NOW: Entries For B&T’s Best Of The Best Close Today!
Do you loathe an overachieving colleague? Completely ruin their afternoon by making them do a Best of the Best entry.
‘Kill Your Advertising’ Documentary Launches At Cannes, Shaking Up The Current Sate Of The Marketing Industry
The state of adland to be laid bare in new doco. Sadly it doesn't have Sir Martin in the lead role of wanton spinster.
SICKDOGWOLFMAN Launches New Campaign For Moro Dubbed ‘Now Add you’ With Sweetshop
Moro is, of course, the olive oil brand & thankfully not the unpleasant chocolate found in the Cadbury's Favourite pack.
Cannes Diary: Atomic 212º’s Asier Carazo Reports
Atomic 212º's Asier Carazo talks the Cannes experience in this diary piece. And not just paying $42 for a baguette.
A Jury Insiders View From Cannes Lions 2022
Bomb again at Cannes this year? Glean some lessons here & be thankful you don't need to fork out for any Brasso Polish.
10 Recruits Natasha Exelby & Lachlan Kennedy To Captain New Breakfast Efforts
Wake-up with 10's Natasha Exelby & Lachlan Kennedy! Which is far better than waking up with that stranger from the pub.
Antipodean Gold Rush At Cannes As The ANZAC Spirit Triumphs
It's a chant of "Aussie, Aussie, Aussie" around Cannes' Pointe Croisette today. There's possibly a bit of vomit too.
Cannes Day Two: Paris Hilton Talks NFTs And What It Means For Brands
B&T’s Nancy Hromin is in Cannes and managed to bag a seat at probably this year’s highlight event – an audience with the one-and-only, Paris Hilton! The socialite took to the stage alongside CEO of VaynerX and Vayner Media, Gary Vaynerchuk, and Swan Sit the board director of Edgewell, Novabay and Far Niente. The trio […]
Five Ways Logos Have Changed Since Lockdowns Lifted
COVID's not merely enhanced our love of toilet paper and Uber Eats, but changed logo design argues this correspondent.
Google Creates New Way For You To Filter Through The News Stories You See
Tech company Google has announced a number of new updates to its News and Search features that will give users greater control and more validated information in the stories they see on their screens. The look of Google News will be changing dramatically, giving way to the side of the screen for a bar that […]
In The Shadow Of Cannes Lions, NFT.NYC Brings Together The World Of Digital Investors
While the marketing industry continues to keep its glaze focused on the South of France and the Cannes Lions International Festival of Creativity, a few thousands of kilometres further away in Manhattan there’s another “festival” going on. NFT.NYC is the biggest conjunction of Web3 artists and investors in the world and by the looks of […]
Contempt Of Court: Lisa Wilkinson Calls In The Lawyers Following Logies Disaster
Lisa Wilkinson joins Lisa McCune and Craig McLachlan in having a Logies win utterly destroy their careers.
Google Adds New Label On Search And Maps For LGBTQI+ Businesses
Mistakenly head out for a coffee only to end up in a gay sex sauna? You've now got this new Google feature to blame.
Brad Pitt Announces Retirement Plans (& Other Things) In Trippy Cover Shoot For GQ
B&T can barely afford to buy GQ let alone anything in it, but all is forgiven when Brad's on the cover.
Adform Unveils PwC Study Showing The Value Of First-Party IDs
You either love first-party IDs or you've never actually heard of them. This one's clearly for the former.
Twitter Will Soon Let You Go Way Beyond the 280 Characters Limit With Its New Notes Feature
Do you avoid Twitter for your anonymous trolling due to its word limits? Get set to be an utter prick with this news.
Wednesday TV Wrap: Gruen Delivers Strong Numbers But Seven Takes The Night
There's only one place to be for any self-respecting adlander on a Wednesday & that's the pub. Ok, maybe watching Gruen.
Reports: Rupert Murdoch Set To Divorce Jerry Hall
It appears the heat's gone out of Rupert and Jerry's love life. Rupert still denying it had to do with climate change.
Mastercard Uses Cannes To Unveil ‘Priceless’ Album To Support Emerging Artists
Mastercard to release an album that sadly won't include ABBA's 'Money, Money, Money' or Joe Dolce's 'Shaddap Your Face'.
Study Shows Aussie Marketers Still Lacking Maturity In Data Privacy Management
Study finds marketers lacking skills in data privacy. Not scared to fire-up the paper shredder if things get really bad.
AKQA Unveils Ten Week Tee As The Winners Of Grand Prix For Future Lions 2022
Now in its 16th year, Future Lions, AKQA’s annual Cannes Lions competition to unearth the next generation of creative talent, has announced the winners and Grand Prix. The awards ceremony is taking place during the iconic Cannes Lions International Festival of Creativity. This year’s Grand Prix winner is Ten Week Tee, the team will now […]
WPP Partners With Ukrainian Government To Support Economic Recovery
Cannes is too often a lot of hot air from entitled, white rich people. But it can also do good, like this initiative.
QMS Promotes Four In The Sales Department
It's promotions galore in the QMS sales team today, as discussions turn to the merits of the Audi over the Golf GTI.
