Lifeblood has joined forces with six Aussie artists, launching a new campaign featuring limited-edition artist-designed bandages in a bid to boost blood and plasma donations over the coming weeks.
The integrated campaign, True Colours, will be rolled out nationally over six weeks, encompassing digital, social, OOH, radio, PR, and media partnerships.
Donors across the country are encouraged to ‘flex their True Colours’ as they don their limited edition artwork bandage, designed by talented Australian artists including Beci Orpin, Gemma O’Brien, Chris Nixon, Georgia Perry, Kenny Pittock and Brian Robinson.
Launching via B.B.E and Cummins&Partners, True Colours is underpinned by a 30-second video, drawing on user-generated content to encourage participation and social sharing, as donors are featured giving their best post-donation ‘flex’ in their vibrant artist-designed bandages.
With Lifeblood research finding a third of Aussies are looking for a meaningful way to give back, Lifeblood Executive Director – Donor Services, Cath Stone, said the campaign offers new and existing blood and plasma donors the opportunity to express their altruism in a new and colourful way, all while encouraging others to do the same.
“We know that our donors see the bandage as a symbol of their good deed as a blood or plasma donor. We’ve built on this notion by teaming up with six incredibly talented artists to create a unique selection of one-of-a-kind designs that people can wear — or flex — with pride.
“October and November are critical months for us to boost donations, and we hope that with these bandage badges of honour, amplified by our True Colours campaign activity, we will encourage that one-third of Aussies who want to give back to their communities to do just that,” said Stone.
Please login with linkedin to commentlifeblood
Global media network Eastern Standard Times had their official launch event on Thursday (23/6) night at the Lucky Kwong restaurant in Sydney’s South Eveleigh, with the focus being placed on how this platform will provide Asian communities in Australia with a greater insight on what they need to know. Editor-in-chief Keshia Hannam, who served as […]
ACT Responsible celebrated 4 Champions for Good from the agency, advertiser, NGO and public sectors who have made an impact in the social and environmental areas and helped improve the world through personal contributions or creative campaigns. “It is not an Award. There is no competition and there is no winner. The goal of this […]
On the third day of the 2022 Cannes Lions International Festival of Creativity, the “Unfiltered History Tour” campaign by VICE Media walked away with yet another Grand Prix, this time in the Social & Influencer Lions. The campaign, which was held in partnership with the British Museum by the Dentsu Creative teams of Mumbai, Bengaluru […]
B&T’s Nancy Hromin is in Cannes and managed to bag a seat at probably this year’s highlight event – an audience with the one-and-only, Paris Hilton! The socialite took to the stage alongside CEO of VaynerX and Vayner Media, Gary Vaynerchuk, and Swan Sit the board director of Edgewell, Novabay and Far Niente. The trio […]
Tech company Google has announced a number of new updates to its News and Search features that will give users greater control and more validated information in the stories they see on their screens. The look of Google News will be changing dramatically, giving way to the side of the screen for a bar that […]
While the marketing industry continues to keep its glaze focused on the South of France and the Cannes Lions International Festival of Creativity, a few thousands of kilometres further away in Manhattan there’s another “festival” going on. NFT.NYC is the biggest conjunction of Web3 artists and investors in the world and by the looks of […]
Now in its 16th year, Future Lions, AKQA’s annual Cannes Lions competition to unearth the next generation of creative talent, has announced the winners and Grand Prix. The awards ceremony is taking place during the iconic Cannes Lions International Festival of Creativity. This year’s Grand Prix winner is Ten Week Tee, the team will now […]