The ad, called Ultrasound, shows a very unimpressed woman scorning her partner for eating Doritos during her pregnancy ultrasound.
The other two finalists are from the States, with a Tinder-esque clip from talent manager David Rudy…
…and a rather adorable pooch ad from TV and movie writer Jacob Chase.
Australians are no strangers to being high up in the Super Bowl competition. Just this past year saw Armand de Saint-Salvy’s Manchild make the finals, and the year before that, the Finger Cleaner from Thomas Noakes also managed to snag a place.
Aspiring filmmakers have been crashing the Super Bowl for the past decade, and with the chance to win yourself a whopping $US1 million it’s a rather hefty competition. Not only that, but the ads during the Super Bowl is when hoards of brands really pull out all the stops. See some of the brilliant work here, or check out Lego’s recreation of some of the ads here.
It’s a celebration of advertising, and is the epitome of what Australia’s adland needs, reckons M&C Saatchi’s Andy Flemming.
Nevertheless, we’ve all got our fingers crossed for Carstairs and his ‘Ultrasound’. Vote here.
The NSW Government and the Department of Education have today launched a major campaign titled ‘Maths Trains Brains’ which is aimed at changing the perception of maths and encouraging more engagement towards the subject for students from pre-kindy to Year 10. The campaign was developed by creative and digital agency Bastion Banjo with production by […]
Grill’d has launched a new tactical campaign ahead of the upcoming US elections, with the aim of comparing big American fast food giants with Grill’d’s home-grown, healthier approach to burgers. The tongue-in-cheek campaign depicts Donald Trump’s addiction to fast food options, such as McDonald’s, KFC, Burger King and Dominos, with the words ‘You are what […]
In this guest post, Dr Phillip Lawrence of Edith Cowan University debunks the myths of the environmental impact of printing… The environmental credentials of printing have been in the spotlight for a while with brands and marketers as well as large corporates regularly proposing they would reduce or eliminate paper and printing from their business as […]
The WPP-owned agency Mindshare has revealed it has won the media business for both Kayo and Binge. Both Kayo and Binge form part of Foxtel’s Steamotion’s streaming services and have seen significant boosts to the subscription numbers in recent times, primarily during lockdown. Commenting on the win, Mindshare CEO Katie Rigg-Smith said the win would […]
Realworld, an Australian location-based technology company, today launched adfindr.co, a leads platform for media owners. Adfindr finds the contact details of hundreds of local businesses around any location. Adfindr offers all media owners a database of local advertising leads. Simply type in a location and extract advertising leads in that area. David Sanderson, Director at […]
The new Online Will from State Trustees has launched with an unexpected campaign via newly appointed creative agency Hardhat, one that aims to turn in between moments into opportunities for action. Having a baby, moving house or exploring some thrilling new hobbies – this colourful, tongue-in-cheek campaign leverages the types of life stages that trigger […]
Worksafe and FCB New Zealand have launched a wild new campaign, challenging New Zealanders to take a fresh look at workplace safety. The launch TVC, hitting screens big and small this week, asks workers to be more vigilant and proactive, by listening to their inner-meerkats. In the last five years, WorkSafe has recorded 363 workplace […]
Immersive media company Imagine Room has signed an exclusive agreement with Microsoft to build and operate Australia’s first Mixed Reality Capture Studio to drive the next generation of content production. The state-of-the-art studio uses 106 cameras to create holographic and 3D-video performance assets and create immersive and interactive experiences for virtual reality (VR), augmented reality […]