Aussie commercial filmmaker Peter Carstairs has had his thirty second clip named one of the top three finalists in Doritos’ last ever Crash the Super Bowl Competition.
The ad, called Ultrasound, shows a very unimpressed woman scorning her partner for eating Doritos during her pregnancy ultrasound.
The other two finalists are from the States, with a Tinder-esque clip from talent manager David Rudy…
…and a rather adorable pooch ad from TV and movie writer Jacob Chase.
Australians are no strangers to being high up in the Super Bowl competition. Just this past year saw Armand de Saint-Salvy’s Manchild make the finals, and the year before that, the Finger Cleaner from Thomas Noakes also managed to snag a place.
We’ve also had fabulous and hilarious work shortlisted in the semi-finals over a number of years.
Aspiring filmmakers have been crashing the Super Bowl for the past decade, and with the chance to win yourself a whopping $US1 million it’s a rather hefty competition. Not only that, but the ads during the Super Bowl is when hoards of brands really pull out all the stops. See some of the brilliant work here, or check out Lego’s recreation of some of the ads here.
It’s a celebration of advertising, and is the epitome of what Australia’s adland needs, reckons M&C Saatchi’s Andy Flemming.
Nevertheless, we’ve all got our fingers crossed for Carstairs and his ‘Ultrasound’. Vote here.
