The ad, called Ultrasound, shows a very unimpressed woman scorning her partner for eating Doritos during her pregnancy ultrasound.
The other two finalists are from the States, with a Tinder-esque clip from talent manager David Rudy…
…and a rather adorable pooch ad from TV and movie writer Jacob Chase.
Australians are no strangers to being high up in the Super Bowl competition. Just this past year saw Armand de Saint-Salvy’s Manchild make the finals, and the year before that, the Finger Cleaner from Thomas Noakes also managed to snag a place.
Aspiring filmmakers have been crashing the Super Bowl for the past decade, and with the chance to win yourself a whopping $US1 million it’s a rather hefty competition. Not only that, but the ads during the Super Bowl is when hoards of brands really pull out all the stops. See some of the brilliant work here, or check out Lego’s recreation of some of the ads here.
It’s a celebration of advertising, and is the epitome of what Australia’s adland needs, reckons M&C Saatchi’s Andy Flemming.
Nevertheless, we’ve all got our fingers crossed for Carstairs and his ‘Ultrasound’. Vote here.
The latest instalment of Dairy Australia’s “Buy. Support. Enjoy Aussie Dairy,” campaign has launched via elmwood. The ad aims to highlight the health benefits of getting your daily dose of dairy while also supporting local farmers and communities. The new Enjoy phase of the Dairy Australia campaign follows on from the initial scene-setting campaign, (around […]
Andrew Piccoli spent his career overseeing some of Australia’s most memorable ad campaigns. Now, he has turned his attention to a particular area of passion: children’s literature. Now retired, Piccoli spent the COVID-19 lockdown writing the story of Dexter the Dahu for children aged between five and nine. He has donated a copy of the charming […]
Outdated and modelled legacy measurement metrics being used by OOH companies have hindered confidence in the channel. Robin Arnold [pictured], Chief Technology Officer for LENS Technology & Analytics explores the few hero systems emerging to bring trust back to the channel. What do marketers really want? It’s a hard, nuanced question that has many answers. […]