Aussie Heroes Urged To Donate Sperm In Latest Campaign From Core
IVFAustralia and Melbourne IVF, part of Virtus Health, want to appeal to the Aussie man’s inner hero and encourage them to donate their sperm in a new digital campaign from Core.
Using the tagline ‘Inside every hero there are millions more’, the independent Sydney creative agency has developed the ads featuring a group of emergency service workers including fire fighters and surf life savers.
The selfless nature often associated with an emergency service worker, who devotes their life to saving the lives of others, is also required of the men who volunteer to become sperm donors. Only instead of saving lives, they are helping create lives.
IVFAustralia and Melbourne IVF are part of Virtus Health, the leading fertility services provider in the country with over 100 fertility specialists and more than 1,000 nurses, scientists and counsellors responsible for the creation of over 50,000 Australians over the past 30 years.
Core has been working with IVFAustralia since 2012, and this latest campaign will run across social media channels that will target men. Sperm donation in Australia is an altruistic act, and there is currently a shortage of donors across the country. The reasons for people needing to access donor sperm are varied, and include heterosexual couples having difficulty conceiving because of a male reproductive issue, single women and women in same sex relationships.
Christian Finucane, creative partner at Core said: “We’ve been working with IVFAustralia for a number of years and it’s great to get this new campaign out there to help drive sperm donation. We had great fun coming up with the campaign, and it’s testament to our collaborative relationship that they back this kind of creative work.”
Peter Illingworth, medical director IVFAustralia added: “Through our partnership with Core on this campaign we’re seeking to appeal to the altruism in Australian men and their willingness to help someone out when they need it, in this case that’s people who would not otherwise be able to start or grow their families.”
Credits
Client: IVFAustralia
Marketing Manager: Hayley Dodman
Agency: Core
Creative Partners: Christian Finucane, Jon Skinner
Copywriter: Anthony Ortuso
Art Director: Jari Kennedy
Designer: Kent Stewart
Business Director: Jane Callister
Account Manager: Lucy Almond
Photographer: Billy Plummer
Latest News
Dead Phones No More! IBM Can Quadruple Your Phone Battery With New Nanochip
Dead phone battery will no longer be an excuse for not calling your mother back thanks to this advancement.
Australian Tech Jobs Stunt COVID Slump
New data has revealed that Australia’s technology workforce managed to grow in 2020, despite the widespread financial downturn caused by the COVID-19 pandemic. ACS has released its annual Australia’s Digital Pulse report, prepared by Deloitte Access Economics, which looked at how the technology sector performed during the pandemic. And with 2020 seeing the continued rise of eCommerce, […]
ACCC Seeking To Appear In Apple Versus Epic Games Court Case
Rod Sims' insatiable appetite for taking on tech giants continues. That, or he just doesn't want to spend time at home.
US Attorneys General Urge Facebook To Abandon Plans For Kids Instagram
Attorneys General of more than 40 US states have called for Mark Zuckerberg to reverse plans for a version of Instagram aimed at children. In March, Buzzfeed published an internal company post stating that the company was looking to build a version of Instagram for children under 13 – the current age minimum of the app. […]
Women Leading Tech: Outfit’s Ash Ivory On The Power Of Trust
While the 2021 Women Leading Tech awards have been and gone, at B&T we are always looking to celebrate the brilliant women leading the tech industry. Ash Ivory is Outfit’s head of product and spoke to B&T about getting women into product design, leading the next generation of tech, and the joys of motorbikes. B&T: How has […]
Readly Share Top 10 Categories For Magazines Over The Last Year
In what could prove an ominous sign for unsuspecting males, the wedding category tops the most-read magazine list.
NBC Will Not Air Golden Globes After Controversies As Amazon, Netflix And WarnerMedia Withdraw Support
Golden Globes in strife for all-white judging panel. Less of a concern for all-white hosts, guests & winners, however.
Australian Influencers Still Failing To Disclose #ad Despite AANA’s Crackdown
Latest research appears to show influencers too busy with fake tan & teeth whiteners to read the AANA's code of ethics.
Worst Ever Case Of Mistaken Identity! It’s 15 Years Since The Greatest Moment In TV History!
Arguably the greatest moment in TV history turns 15 today! And strangely it doesn't feature a homophobic ostrich.
Australian Companies 2 Design And Voice Adelaide See Success In Typography Awards
Two winners each from Australia and New Zealand were among those revealed by the Type Directors Club. The Types Directors Club is the world’s leading typography organization and part of The One Club for Creativity, with the companies awarded at two premiere global awards programs: TDC67 Communication Design and 24TDC Typeface Design competitions. In Australia, […]
Chris Scott Joins The General Store As ECD
Chris Scott joins The General Store as ECD, but not before a spot of T-shirt shopping at General Pants.
Aussie Boot Maker Loses ‘Ugg Boot’ Trademark Battle To US Corporation
Apparently this ugg boot news is quite the talk amongst fashionistas in the Blacktown/Penrith area.
Nature Appoints New Leadership Team
Nature announces new leadership team. Still a little remiss giving the hedgerow out the front a trim and shaping.
triple j’s Requestival Is Back And The Strangeness Is Just Getting Started
triple j's Requestival is back; however, B&T notes a continued and sustained aversion to Céline and Whitney.
Using Behavioural Design To Improve The Customer Experience
It's tips on using behavioural design to improve customer experience. No mention of moronic sales assistants, however.
72andSunny Releases First Work For New Client, MILKLAB
72andSunny staff immediately improve their bone health and osteoporosis prevention after snaring milk client.
Cresta Awards Announce dentsu mcgarrybowen’s Merlee Jayme As Chair
Merlee Jayme, Global President of Dentsu McGarrybowen, is confirmed as this year’s Chair of the prestigious Cresta Awards. The much-awarded ‘Chairmom’ and Chief Creative Officer of Philippines agency Dentsu, Jayme Syfu, says she cannot wait to see what gets entered in this year’s competition. Her role includes vision-setting for the jury of 120+ leading creatives […]
The Wired Agency Wins Leading Digital Learning Business
Following a pitch process, The Wired Agency [Wired] has won the creative, digital and social remit for the digital education business, CoWorks. Specialising in providing digital based coaching to HSC students, CoWorks is growing its offering across New South Wales following the profound impact Covid had and continues to have, on students and how they […]
Teen Tennis Ace Coco Gauff Heads A Host Of Young Stars As New Balance Targets The Zs
Think young people can't change the world? Then watch this. That's when they're not sleeping in until 4pm, that is.
Nine’s The Big Idea Store Now Open For Business
Nine's The Big Idea Store is up and running and is not to be mistaken for Darryl Brohman and Lowes' Big Man Store.
Casefile True Crime Still Australia’s Favourite Podcast, Latest Ranker Shows
'Bill Lawry's Pigeon Fancying & Loft Maintenance' a noticeable omission in this month's podcast rankings.
How The Consumer Data Right Is Changing Australia (For Customers)
Work with data? Not across its latest buzzword the Consumer Data Right? This comes with more buzz than a breakfast gin.
Monday TV Wrap: Have You Been Paying Attention? Tops Entertainment Ratings
There were some real shocks in last night's TV numbers. That said, no one's still watching SBS' Great Train Journeys.
IAS Teams Up With dentsu For Programmatic Transparency
Adland's noble pursuit of programmatic transparency continues. Overcharging on a client's invoice far less of a concern.
Networks Fail To Meet Quotas On Children’s And Australian Content
Networks failing to meet children TV quotas, as Big Ted, Jemima and Squiggle air complaints.
Put Yourself Above The Rest And Enter Best Of The Best!
Best Of The Best is set to be THE industry event of 2021 with B&T already in contact with Anthony Callea's management.
NOVA Launches ‘The Worst Day Of Your Life’ Podcast, Hosted By Glenn Daniel
New podcast to tackle 'The Worst Day Of Your Life'. Says it won't include weddings or your team losing the grand final.
Alicia Olson-Keating To Join Nielsen
Alicia Olson-Keating joins TV audience measurement service Nielsen. Says MasterChef not as good since Matt & Gary left.
Seven’s Jack McLintock Joins Media Monitoring Company Streem
Realtime media monitoring company Streem has appointed Jack McLintock to the new role of Media Relations Manager. McLintock was previously Corporate and Government Affairs Manager at Seven West Media, and also has several years’ experience working in federal politics. Streem CEO Elgar Welch said McLintock’s strong media industry and corporate affairs experience was a key […]
Think HQ Moves Research Practice In House With Appointment Of Dr Pauline Ho
In a move that strengthens its research offering, purpose-driven integrated communications agency Think HQ has brought its research function in-house and appointed Dr Pauline Ho (pictured right) to lead development of its growing research operation. Dr Pauline Ho has joined Think HQ as Strategy and Insights Manager. She is an experienced research and evaluation specialist […]
