Aussie Farmers Direct has launched a new multi-channel brand campaign that uses a healthy dose of Aussie humour to show families can take care of their food shopping, while also taking care of Australian farmers.
Created by Akkomplice Group Australia, the new campaign includes a series of TVCs featuring a mum and dad’s bumbling attempts at being urban farmers, much to the embarrassment of their tech-savvy kids. While the parents struggle to train the family pooch as a sheepdog, take their tractor on the school pick-up run and tend to a forlorn veggie garden, their children are saving the day by ordering farm-fresh meals online from Aussie Farmers Direct.
According to Peter Bakker, marketing director at Aussie Farmers Direct, the campaign highlights how the Aussie Farmers Direct range has grown to meet customers’ needs, while remaining true to its roots of supporting Aussie farmers.
“Instead of taking up farming yourself, the campaign highlights how easy it is to put delicious meals on the table using one of our great value dinner boxes,” Bakker said.
“These are a relatively new addition to our range, but have proven hugely popular with time-poor families and couples who still want to put delicious, home-cooked dinners on the table.
“The campaign also highlights the launch of ‘The General Store’, our new grocery site that lets customers get their full food and grocery shop with us – and say goodbye to the supermarket in the process.”
The campaign also highlights Aussie Farmers Direct’s long-time support for the local dairy industry. “It’s a fun, engaging way to deliver what is a very serious message in Australia right now,” said Kenny Hill, Creative Director of Akkomplice.
“We hope the campaign will resonate with customers who are looking for great-tasting, healthy food delivered to their door, while supporting our farming community,” Bakker said.
Client: Aussie Farmers Direct
Marketing Director: Peter Bakker
Marketing Manager: Nicole Georgelos
Agency: Akkomplice Group Australia
Creative Director: Kenny Hill
Production Co: The Producers
Director/DOP: Mitch Kennedy
Producer: Noelle Jones
Music: Ack Kinmonth
Photography: Jon Webb
NAB, in partnership with TBWA\Melbourne and Mindshare, has unveiled its latest campaign dubbed “Wrangle Your Money”. The national campaign demonstrates how NAB is supporting and empowering customers to make better financial moves. As part of the “More Than Money” brand platform, the latest work comes at a pivotal time as the country continues to grapple […]
Activation Union is thrilled to announce the appointment of Bree Mankin as Managing Partner. In this pivotal role, Bree will spearhead the agency’s growth initiatives and client strategy, leveraging her extensive experience and innovative approach in delivering exceptional results for her clients. With over two decades of experience in marketing and communications, Bree is a […]
Toyota Australia has launched its highly anticipated new all-electric vehicle, the bZ4X, on Australian shores through a nationwide integrated campaign. Spearheaded by a big spot, the campaign was created by independent creative agency HERO, which sees a typical EV sceptic named Barry behind the wheel of an all-new Toyota bZ4X much to the surprise of […]
Canva has announced its very first podcast: Design Surfaces. Covering all areas of design, from brand campaigns to UX flows, the podcast digs deep into the intricate parts of designers’ brains to unearth valuable insights, unique perspectives, and what makes them tick. The Design specialty at Canva is made up of some of the most […]
SBS is searching for its most daring, unflinchingly fearless and boundary-smashing factual format yet, issuing a call out for impactful ideas for new documentary series unlike anything seen on Australian screens before, with up to $50,000 in development funding on offer. Announced this morning at the Australian International Documentary Conference (AIDC) in Melbourne, SBS is […]
Full-service media agency Resolution has appointed Sarah Truong as head of investment to lead the agency’s investment product. Sarah joins from PHD where she was Group Investment Director for half a decade. With 14 years’ experience in the media industry including seven years at media agency, Carat, Sarah a proven track record for delivering results-driven […]
Brisbane Economic Development Agency (BEDA) has launched a new domestic tourism campaign, Brisbane Favours the Bold, this week, appealing to those who search for the unexpected to discover the new Brisbane. Created in partnership with VML and dentsu Queensland, the campaign aims to redefine perceptions of Queensland’s thriving capital, strengthen awareness of Brisbane’s leisure offering, […]
Are Media, Australia’s leading omnichannel content company for women, today unveiled the keenly anticipated first issue of the new ELLE Australia magazine. The 244-page Bright Young Things issue – featuring actor Sophie Wilde on the cover – clearly stamps ELLE Australia as the fashion bible for smart, stylish Gen Z and millennial women who love […]
The Sydney Roosters are facing a huge amount of fallout over allegations that Spencer Leniu made an on-field racial slur against Broncos player Ezra Mam in yesterday’s Las Vegas season opener. Mam filed an official complaint against Leniu after the Roosters prop allegedly called the Broncos five-eighth a “monkey” on the field. Leniu tried to […]
To celebrate International Women’s Day, The Association for Data-Driven Marketing and Advertising (ADMA), has launched a new initiative to honour and spotlight the dynamic women in the marketing sector across the country. Lead image: ADMA Website This year, as the world embraces the theme #InspireInclusion for International Women’s Day on March 8, ADMA is asking […]
KIA's marketing boss coy on how much all these stars cost. Was even more coy on the bar tab at the end of the shoot...
With the Easter break historically one of the busiest on our roads, Nine.com.au and Drive today launched a month-long campaign to raise awareness of the importance of defensive driver training courses. Too many young drivers are killed or injured on our roads each year. Younger drivers are the most overrepresented group in this tragic statistic, […]
Rolling Stone Australia publisher The Brag Media has today unveiled a stellar list of nominees for the 2024 Shure Rolling Stone Australia Awards, which return to Sydney on Tuesday, March 26, with a star-studded party to celebrate Aussie music. For the first time, the 2024 edition of the awards will take place at Ivy Sydney […]
Free TV has said that today’s announcement by Meta that it will not be renewing any of the deals struck with Australian media companies for use of news content on its platforms should be met with swift action by the government. Meta today revealed it will walk away from funding Aussie journalism once the current content […]