Aussie Creative Agency Komodo Shoots World First Fashion Campaign Completely On Drone
Australian based creative agency, Komodo, have successfully conceptualised, pitched and shot the world’s first global fashion campaign shot entirely on drone with fashion giant PrettyLittleThing.
Komodo is the global market leader in content creation and influencer marketing. The multi-award winning agency specialises in content creation and travel and is leading the way in innovation in these difficult times. With the current climate as it is due to COVID-19 and Australia boasting one of the most successful flattening of the curves and therefore a relaxation in restrictions, Komodo saw the unique opportunity to pitch for the global campaign to be shot here.
Komodo came up with the concept of shooting the new PrettyLittleThing campaign entirely on drones, to ensure that social distancing rules are adhered to. The campaign is the first of its kind for a major fashion brand globally, in the fact that it was shot entirely using drone. The limited crew and hair and make up artists wore face masks and each of the models were shot individually in areas of isolation. Due to travel restrictions, the shoot locations were all in NSW and were chosen due to the ease of social distancing; the locations were Fingal Bay, Stockton Sand Dunes and Carriageworks in the city.
The models were some of Australia’s best known and diverse influencers; Samantha Rayner, Vakoo, Kaela Tavares, Bruna Lapinskas, Ashleigh Menin and Ariella Nyssa all feature, as PrettyLittleThing embrace all shapes, sizes and ethnicities and wanted a diverse range of models for their EveryBODYinPLT campaign.
The ground breaking campaign utilising drones, led to stunning imagery of both the models and the locations with sweeping shots of the stunning Australian back drops for a campaign that will be shown across the globe, encouraging international tourists to visit once restrictions are lifted as well as showcasing that Australia is open for business, encouraging other global brands to shoot in Australia during these challenging times.
Owner of PrettyLittleThing, Umar Kamani said of the campaign: “I am really excited to be launching this campaign with We Are Komodo. In light of the COVID crisis we as a brand have had to adapt to new ways of working and for myself and our team to be the first fast fashion retailer to shoot solely on a drone proves why PrettyLittleThing are always at the forefront of the industry.
“Our EveryBODYinPLT campaign has been extremely successful since launching in 2018 and we are proud to be working with some incredible talent and showcasing different sizes and ethnicities in this global campaign. We want everyone to feel good in their own skin and bodies, to feel confident and empowered no matter your shape, size, ethnicity or status.”
“The models and Komodo team have been fantastic to work with and given the social distancing restrictions being relaxed in Australia before anywhere else this was the perfect setting for us. The teams dedication to produce this campaign during a very difficult time has allowed us to give our customers a new creative in a non-traditional sense which is what is so important to us as a lifestyle brand – producing new and engaging content across all of our platforms.”
Model Samantha Rayner was thrilled to be part of this revolutionary campaign: “It was an amazing campaign to involved in, during these uncertain times, it was so encouraging to see Komodo and a huge global brand like Pretty Little Thing working to ensure we felt safe and were adhering to the strict rules. Shooting with a drone was so different to a traditional shoot with us models having to hold each pose for an extended period of time so the drone can focus. It was certainly different to shooting in my living room which was beginning to feel like the norm. I am so proud of the campaign and can’t wait for the world to see it!”
Co-Founder of Komodo, Nick Seymour says of the campaign: “We at Komodo are stoked that Pretty Little Thing decided to work with us on this revolutionary campaign. Our mantra is ‘Never Do Normal’ and we are always looking for innovative ways to inspire our clients and this was a great opportunity to do something different. The final result is epic and we are so proud of it! Australia is such a stunning backdrop for global campaigns and it’s incredible to shine a spotlight on how versatile it can be by bringing one of the world’s largest online retailers to our shores for a global campaign.”
Latest News
Sydney Comedy Festival: Taking The City & Social Media By Storm
Sydney Comedy Festival 2024 is live and ready to rumble, showing the best of international and homegrown talent at a host of venues around town. As usual, it’s hot on the heels of its big sister, the giant that is the Melbourne International Comedy Festival, picking up some acts as they continue on their own […]
Global Marketers Descend For AANA’s RESET For Growth
The Australian Association of National Advertisers (AANA) has announced the final epic lineup of local and global marketing powerhouses for RESET for Growth 2024. Lead image: Josh Faulks, chief executive officer, AANA Back in 2000, a woman with no business experience opened her first juice bar in Adelaide. The idea was brilliantly simple: make healthy […]
Is Meta’s New AI Chatbot Too Left-Wing?
Meta's chatbot accused of being left-wing after being caught wearing a Che Guevara T-shirt & listening to Billy Bragg.
TV Ratings (23/04/2024): Why Did No One Tell Angela That Farmer Wants A Wife Is Set On A Farm?
As wonderful as this headline is, let's face it, we all know an 'Angela', don't we?
PubMatic Unveils New AI Partnership To Turn Social Posts Into Ads For Any Digital Channel
Here's some nifty tech for turning social posts into ads. Assuming said posts aren't one-star character assassinations.
Intuit Mailchimp Makes A Splash With Its First Australian Brand Campaign
Ever laugh along at a gag you didn't get so as not to appear dumb? Get ready for more feigning with this new work.
GumGum’s Rob Hall: Advertisers Can No Longer “Rely On Binary Descriptions” Of Consumers
If anyone's got their finger on adtech's pulse, it's Rob Hall. He also avoids using the good paper in the office printer
Mastercard Nabs Florencia Aimo From Marriott International
Marriott International's Florencia Aimo jumps from the hotel business to the exploitative credit card one.
Bastion Agency Appoints Cheuk Chiang As New ANZ CEO
Cheuk Chiang takes the reins over at Bastion Agency. But not the rains down in Africa.
Spotlight On Sponsors: Major Sponsorship Wins After A Disappointing Week In Sport
B&T continuing our deep dive into local sport sponsorships & that's despite not a single offer of a free ticket as yet.
Macca’s Marketing Director, Samantha McLeod On Big Mac Chant: “What Was Once Old Is Now Cool Again”
Macca's using the power of nostalgia in latest Big Mac campaign. Well, only for those who've ever eaten one sober.
World Premiere Of Midnight Oil: The Hardest Line To Open Sydney Film Festival 2024
Oil's biopic to open Sydney Film Festival. Here's hoping Molly Meldrum will take his pants down at the premiere.
Entries Are Now Open For The 2024 Brandies, IntelligenceBank’s Annual Brand Marketing Awards
The Brandies are, of course, a prestigious marketing gong and not the mystery tipple favoured by nannas everywhere.
The Fred Hollows Foundation Appoints Ardent For PR
Yes, we all like to have a joke at PR's expense. But sometimes it does important work, like this.
AI, eCommerce & Marketing Specialists Are In Increased Demand By Businesses, New Data From Fiverr Shows
Has your philosophy & anthropology degree left you with nothing but a huge HECS debt? Here's what you should've studied.
Perth’s First 3D Anamorphic Billboard Arrives Courtesy Of oOh!media
Do you love a buzzword? Now you can add anamorphic to the list as it relates to billboards, not a colleague's ears.
MasterChef Australia & Crown Resorts Launch Unique Dining Experience With ALUMNI
A pop-up restaurant staffed by MasterChef contestants! That's fine dining prices for first-year apprentice chef cuisine!
Amanda Laing Announces Resignation From Foxtel Group
Foxtel's chief commercial & content officer heads for the exits. Read nice things the bosses said about her right here.
The Lost Letters From Our Diggers: News Corp Unveils ANZAC Day Special
It's nice when brands respectfully acknowledge ANZAC Day.
Howatson+Company Acquires Akkomplice
Large indie acquires a slightly smaller indie. Much like a shark eating a tuna, just with less thrashing and blood.
Google Delays Third-Party Cookie Deprecation Again
In good news for the sale of picture library biscuit photos, Google continues to tease over the end of cookies.
Education A Low Priority For Aussies More Concerned With Cost Of Living Forethought Study Reveals
Study finds Aussies cutting back on education due to cost of living. Booze & Uber Eats sales remain largely unaffected.
“I’m Still The Same Person That I Was”: Rikki Stern Says “Fucc It” To Cancer Stereotypes
B&T always happy to promote the anti-cancer cause. Even brands that massively overdo it with the hot pink.
The Unapproved Climate Certification Allegedly Causing Mass Greenwashing
Are you left flummoxed in the canned tuna & free range eggs aisle? Just wait till this green certification gets up.
TV Ratings (22/04/2024): Fans Mock “Over The Top” Reaction To New MasterChef Judges
MasterChef returns for its 2024 season. B&T stands by putting peppercorns in Gravox & no one will be any the wiser.
Dentsu Restructure: Muddle, Harvey & Johnston Take Leadership Baton As Bass & Yurisich Exit
A large broom has swept through Dentsu's local ops this morning, taking with it some big names & the air con's cobwebs.
Industry Shares Trends Shaping The Industry This International Creators Day
B&T's asking adland creators to reveal their top trends. And it's not good news for your Jenny Kee cardigan collection.
Mable Extends HOYTS Sensory Screenings Partnership
Mable has extended its HOYTS sensory screening partnership. Vigorously defends its two-star Oppenheimer review.
Orphan Launches ‘They Need Our Help. We Need Yours’ For Children’s Cancer Institute
Anything to do with childhood cancers has B&T's 110% support. That said, we do ignore the red meat & alcohol warnings.
Smile Team Orthodontics & Keep Left Collaborate On Smile-Inducing Campaign
As parents would attest, given the cost of orthodontics you'd expect this campaign to be a lavish production indeed.
Opinion: How Video Calls Neglect Learning Diversity
Need an excuse to duck out of a video call this arvo? Show this to your boss.
DoubleVerify Achieves First-Of-Its-Kind Responsible AI Certification From TrustArc
DoubleVerify receives responsible AI certification. However, not its robotic vacuum that's been seen menacing the cat.
Smile For A Good Cause: The Social Media Campaign Giving Back To The Community
Are you known as the office Austin Powers? More for you teeth than shagability? Get snappy new fangs with this news.
Elon Musk Mocks Albo After ESafety Wins Court Injunction Against X
Albo's 2024 from hell continues - Rabbitohs in crisis, down in the polls and now feuding with world's richest man.
Real Estate Developer In Hot Water Over “Sexually Exploitative” OOH Campaign
Real estate agents again tops in the 'least trusted profession' polls, nudging used car salesmen & ad creatives.
Epsilon’s Shane Hanby: Post-Cookie Era Relies On “Teamwork” Between Brands, Marketers & Tech
This pro predicts more "teamwork" in a post-cookie era. Which spells bad news for the uncooperative or plain stubborn.