CarAdvice.com.au has released its latest data on car sales in Australia. Its VFACTS report showed new vehicle sales figures show market-wide growth of 2.9 per cent over August 2014, to 90,705 units, thanks in part to strong retail campaigns. Australia is on track for a sales record, with good growth in New South Wales, Victoria and Queensland countering declines in Western Australia and South Australia, as indicated by the year-to-date (YTD) cumulative national tally 761,440 units sold.
“Despite the drop in the Australian dollar, value for new car buyers is still very strong. Sales are up, helped by a number of factors including some excellent tax incentives and some pretty compelling retail campaigns from manufacturers,” said James Ward, associate publisher at CarAdvice.
In a familiar trend, SUVs continue to do the heavy lifting. Sales for SUVs grew 19.4 per cent in August — to 32,900, more than one-third of all the vehicles sold — while passenger cars dropped 4.6 per cent. Light commercials also fell, by 6.1 per cent.
The small car under $40,000 segment struggled (down 13.2 per cent), despite the top-two-selling cars in the country — the Toyota Corolla (3050 units) and Mazda 3 (2673) — coming from this segment.
Looking at brands overall, Toyota and Mazda remain the top two on a year-to-date basis, but arguably the bigger news is Hyundai, which finished second in August with 9505 sales (up 10.5 per cent) and subsequently leapt ahead of local hero Holden and in to third position YTD.
The Korean manufacturer boasts a cumulative annual tally of 68,115 units (Holden has 67,502), meaning it now trails only Mazda (9166 in August, 75,113 YTD) and Toyota (14,505 for August, down 7.2 per cent, and 133,059 YTD).
The top-ten brands for August, following on from Toyota, Hyundai, Mazda and Holden, were Mitsubishi (5574, up 6.5 per cent), Ford (5354, down 22.5 per cent), Volkswagen (4794, up 17.9 per cent), Nissan (4731, down 7.7 per cent), Subaru (3361, up 15.9 per cent) and Honda (3210, up 16.3 per cent).
Mercedes-Benz (2956, up 25.3 per cent), Kia (2940, up 50 per cent), BMW (2202, up 9.7 per cent) and Audi (1901, up 20.5 per cent) were next.
A number of car manufacturers beyond Toyota, Holden, Ford and Nissan, felt a decline in sales last month. Notably, this included the diverse members of the Fiat Chrysler Automobiles group: Alfa Romeo (down 49.1 per cent), Chrysler (down 41.4 per cent), Dodge (down 26.4 per cent), Fiat (down 57.1 per cent, though its commercial arm grew 128.2 per cent), and Jeep, once on the cusp of the top-ten but finishing down 34.7 per cent to 1716 units in August.
In a welcome turn of events — and thanks to very sharp deals — the Holden Commodore sedan/Sportwagon finished third on 2144. That figures climbs very close to second if figures from the Commodore-based Holden Ute are added, almost knocking the Mazda 3 from its perch.
Two of the top-six sellers in August were Australian-made cars, with the Toyota Camry coming in sixth (2095) to the Hyundai i30 (4th, 2098) and Ford Ranger (5th, 2096). Closing out the list at tenth place was the Toyota HiLux (1956), which was remarkably behind the Ranger and Mitsubishi Triton (7th, 1991).
“We expect to see Hilux sales bounce back, with the imminent arrival of an all-new model which launches this month.” Ward said
Reflecting the strength of the premium vehicle market, Mercedes-Benz, BMW and Audi each sold more passenger cars (excluding SUVs and vans) than Ford, Mitsubishi, Subaru and Suzuki in August.
Top ten brands August 2015:
- Toyota — 14,505
- Hyundai — 9505
- Mazda — 9166
- Holden — 7870
- Mitsubishi — 5574
- Ford — 5354
- Volkswagen — 4794
- Nissan — 4731
- Subaru — 3361
- Honda — 3210
Top ten models August 2015:
- Toyota Corolla — 3050
- Mazda 3 — 2673
- Holden Commodore — 2144 (2616 if you include Ute)
- Hyundai i30 —2098
- Ford Ranger — 2096
- Toyota Camry — 2095
- Mitsubishi Triton — 1991
- Mazda CX-5 — 1980
- Hyundai ix35 — 1967
- Toyota HiLux — 1956
Please login with linkedin to commentunsw hack
Australian owned and operated email and SMS marketing software company, Vision6, announced the launch of its first-ever national brand campaign and new brand platform “Simply Reliable”. Founded in 2001, Vision6 was one of the first email marketing software providers in Australia and has since been relied upon by thousands of Aussie businesses and organisations for […]
Out-of-Home media company JCDecaux New Zealand has appointed business growth specialist Adam McGregor in preparation for its bid to win upcoming local government street furniture tenders across the country. With contracts for the provision of street furniture including bus shelters across New Zealand up for renewal from late 2022, they collectively represent the biggest advertising […]
Fetch TV has announced that ABC iview will soon be available as a dedicated Virtual Playlist Channel on the Fetch platform. Virtual Playlist Channels (VPCs) were developed by Fetch to promote content discovery, and to provide a clear bridge between the traditional world of linear TV and the growing availability of on demand content via […]
Jackie Gillies, businesswoman, psychic medium and cast member of The Real Housewives of Melbourne is bringing her sassy, inspirational and adventurous spirit to her new podcast Shine It Up, With Jackie Gillies, which launches today via Acast. Hosted and distributed by the creator-first podcast company Acast, the show will offer listeners inspiration and motivation to […]
Crowdsourcing platforms DesignCrowd and BrandCrowd are promoting vaccination efforts in a unique way, launching a logo redesign contest among their networks of designers. The initiative saw iconic Australian brands such as Hungry Jack’s, Jetstar, JB Hi-Fi, and Bunnings undergo a redesign. “We thought it would be fun to see some other iconic Australian brands back […]
Jillian Davison has been named editor-in-chief of the recently relaunched Harper’s BAZAAR Australia. She will oversee all content, development and creative direction across the iconic magazine’s digital and brand platforms. Davison (pictured) succeeds Eugenie Kelly, who recently stepped down to pursue other opportunities. The announcement was made by Maureen Jordan, publisher of Harper’s BAZAAR Australia […]
Freedom Foods and 72andSunny Sydney have launched the first advertising campaign for Australia’s Own range of plant-based beverages. The campaign introduces a new visual world and identity for the brand and captures the healthy, positive feeling you get when spending time in nature and when consuming Australia’s Own certified-organic, plant-based beverages. As well as featuring […]