Aussie Apples has signed a six-figure sponsorship deal with Netball Australia, following the start of the new-look National Netball League.
The three-year sponsorship deal worth $600,000 is the first of its kind for local apple growers, as they look to further grow their presence in the healthy snacking category.
Under the brand Aussie Apples, which is managed by Horticulture Innovation Australia (HIA) on behalf of the nation’s growers, the sponsorship includes high-profile brand exposure at international and national netball games, access to Netball Australia’s prime-time free-to-air TV broadcast, player promotion, and the development of a grassroots healthy eating program called ‘Fresh Step’.
The sponsorship will also see Aussie Apples deliver the fruit to netball carnivals and professional games across the country throughout the 2017 season.
HIA’s general manager of marketing, David Moore, said the sponsorship presents huge opportunities for exposure and penetration for the local apple industry.
“Apples are the ultimate healthy snack, and we’re excited to work closely with Netball Australia to develop the Fresh Step healthy eating program, which will be rolled out through the 1.2 million Australians who play netball,” he said.
Netball Australia’s acting CEO, Marne Fechner, said the sporting body is equally excited to partner with Aussie Apples as it continues to build its high-performance commercial and grassroots programs.
“In this next evolution for netball, we have been seeking to create partnerships with brands who align with our values and vision,” she said.
“With its focus on healthy nutrition and interest in supporting Australia’s leading women’s sport from the grassroots to the elite, we couldn’t be happier in welcoming HIA and apples to netball.”
Outdoor lifestyle brand, Kathmandu, has teamed up with international music agency, MassiveMusic, to bring the brand sonically to life with the launch of a distinctive audio identity. What do you get when you combine the sound of you outdoors, a wooden melody and a unique bird call? The Sound of Kathmandu. Sound gives shape to […]
Twitter’s top moments in Australia revealed that this year, not unlike last, has been a unique one for us Down Under but our sense of humour and shared love of sport were a few things that helped us get through together. Twitter has been focused on serving the public conversation while connecting people with the […]
Creative technology studio, Method has been selected as one of Snapchat’s first agency development partners across Australaisa. As one of a group of early Snap Development Partners selected across Australia and New Zealand, Method is able to provide clients with the opportunity to design and create Snapchat filters and games aimed to reach audiences across […]
Pinterest’s progressive parental policies are being expanded company wide. Beginning on January 1, 2022, employees in all global offices will have a minimum of 20 weeks of parental leave. This benefit extends to adoptive parents who will also have 20 weeks of paid leave which was previously 16 weeks. This is in addition to an […]
Independent podcast company, Acast, has further grown its Australia and New Zealand team, hiring Daisy Smith as the region’s new automation director. Having jumped ship from Nielsen, Smith will now lead Acast’s local programmatic advertising offering, as the company continues to develop automated ad buying for agencies and direct clients. Smith boasts previous experience with […]
Meltwater has appointed seasoned media intelligence executive, John Bissinella as enterprise solutions manager for ANZ to help drive the continued expansion of its Enterprise solutions. He joins with a remit to consult Australia and New Zealand’s largest organisations on how to leverage the most comprehensive news, social and customer insights data available. Meltwater’s enterprise team […]
Global vehicle rental and mobility provider, Sixt, has teamed with Bastion Creative and Bastion Experience for a new integrated campaign. After launching into the Australian market, Sixt is now leveraging its “Above and Beyonding” brand positioning with eight separate film executions, several digital, print, and outdoor components, and specific creative to support its 163 retail […]