Melbourne-based independent verification platform provider, Seedooh, has expanded its reach into Europe with a new partnership with Executive Channel Network (lead image: Tom Richter).
The integration with Executive Channel Network, a digital out-of-home (DOOH) office media publisher, will see Seedooh perform independent verification across all of ECN’s pan-European digital network of more than 530 locations in Germany, France, and the UK.
“Seedooh’s verification technology has been proven to be 100% accurate at market scale in Australia,” said Seedooh founder and CEO Tom Richter.
“ECN’s decision to enable our robust solution for their European advertisers, demonstrates true leadership in markets where DOOH verification has not traditionally been available at scale for advertisers.
“Seedooh provides independent verification for most OOH campaigns in Australia and New Zealand, and we are delighted to expand into the European OOH market, adding ECN to our growing network of verified publishers globally.”
Seedooh provides independent verification of campaign delivery — automatically measuring and reporting every play of every message, on every connected screen. This enables advertisers and agencies to know exactly how their campaigns are being delivered in the real world, in near real time
“Third Party independent DOOH campaign verification should be the minimum standard for any campaign, and Seedooh is a perfect solution for ECN given the increasing number of pan-European campaigns running across our network,” said Charles Parry-Okeden ECN’s global CEO.
