Most people over 60 stay on top of their health with regular check-ups. Whether it’s eyes, prostate or breasts, they realise at their age it’s important. But one that gets ignored is hearing.
They’d rather live with gradual hearing loss, and continually ask what, huh, pardon or sorry until it seriously impacts their life and the people around them.
Audika teamed-up with Ward6 to create a campaign of positive change and motivate over 60s to stop ignoring the whats and to start being hearing healthy.
Scott Davis, strategy director at Ward6, said: “With hearing loss affecting one in two Australians over 60, and linked to other health issues like dementia, it’s time we recognised hearing health as a vital part of our overall health.”
The campaign is now running in radio, TV, digital, social and retail, across Australia and NZ.
Jane Smith, Audika general manager retail said: “Our research highlighted there’s a lot of denial when it comes to hearing.
“The What? campaign demonstrates an important truth, and it elevates hearing health to being just as important as the rest of our health needs. And it gives doing something about it a sense of urgency.”
Credits for the campaign are as follows:
Client: Audika
Marketing: Jane Smith, Kylie Hudson, Lynda Pallone
Agency: Ward6
Creative director: Grant Foster
Snr art director: Brooke Harvey
Snr copywriter: Steve Samuel
Group account director: Danielle Morton
Account director: Courtney Lovell
Strategy director: Scott Davis
Agency producer: Paul Friedmann
Production company: Taxi Film Productions
Director: Siobhan Mulready
Producer: Imogen Faith
Photography: Andreas Bommert
