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Reading: Audika Says Stop Ignoring The ‘Whats’ And Get A Hearing Test, Via Ward6
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B&T > Campaigns > Audika Says Stop Ignoring The ‘Whats’ And Get A Hearing Test, Via Ward6
Campaigns

Audika Says Stop Ignoring The ‘Whats’ And Get A Hearing Test, Via Ward6

Staff Writers
Published on: 19th April 2021 at 11:50 AM
Edited by Staff Writers
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Most people over 60 stay on top of their health with regular check-ups. Whether it’s eyes, prostate or breasts, they realise at their age it’s important. But one that gets ignored is hearing.

They’d rather live with gradual hearing loss, and continually ask what, huh, pardon or sorry until it seriously impacts their life and the people around them.

Audika teamed-up with Ward6 to create a campaign of positive change and motivate over 60s to stop ignoring the whats and to start being hearing healthy.

Scott Davis, strategy director at Ward6, said: “With hearing loss affecting one in two Australians over 60, and linked to other health issues like dementia, it’s time we recognised hearing health as a vital part of our overall health.”

The campaign is now running in radio, TV, digital, social and retail, across Australia and NZ.

Jane Smith, Audika general manager retail said: “Our research highlighted there’s a lot of denial when it comes to hearing.

“The What? campaign demonstrates an important truth, and it elevates hearing health to being just as important as the rest of our health needs. And it gives doing something about it a sense of urgency.”

Credits for the campaign are as follows:

Client: Audika

Marketing: Jane Smith, Kylie Hudson, Lynda Pallone

Agency: Ward6

Creative director: Grant Foster

Snr art director: Brooke Harvey

Snr copywriter: Steve Samuel

Group account director: Danielle Morton

Account director: Courtney Lovell

Strategy director: Scott Davis

Agency producer: Paul Friedmann

Production company: Taxi Film Productions

Director: Siobhan Mulready

Producer: Imogen Faith

Photography: Andreas Bommert

 

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TAGGED: Audika, Ward6
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Staff Writers
By Staff Writers
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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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