Nespresso Australia has announced it has appointed independent agency Atomic 212° to develop content for its learning and development program using a combination of virtual reality (VR) and interactive 360-degree video.
Production is already underway for the project across multiple international locations, with Nespresso’s interactive experience set to roll out in August.
Nespresso learning and development specialist Emma Hutley said: “Virtual reality is a game-changer. This project will allow us to engage staff and partner training with a whole new level of digital immersion.”
Danielle Wylie, learning and development manager at Nespresso added: “We sat down with Atomic to explore potential options in the VR space, and immediately we knew they were the right agency for us. Their creative ideas and their commitment to technological innovation really stood out.”
Atomic 212° executive creative director Jonas Lembke said the territory of VR generates an impressive new standard for engagement and interactivity.
“There is a huge amount of energy in the agency right now,” he said.
“Nespresso is an incredible brand with a unique retail experience. Working with VR in the educational space is fascinating, particularly when it becomes a tool beyond entertainment. This changes the whole way the technology is applied.
“While VR is nothing new, it has progressed in leaps and bounds in recent years. Major players like Facebook, Sony and Google are investing heavily in virtual reality and augmented reality. We have finally reached a point where marketers can get some real value.
“With this level of competition among tech giants, we’re seeing major improvements – fast – and this is generating huge interest from consumers. This, in turn, is great news for marketers. The possibilities are endless.
“And to be working with a brand as iconic as Nespresso in such an exciting space is the icing on the cake. Nespresso is an exceptional client that makes innovation a tangible reality.”
Flybuys and The Trade Desk have announced a first-of-its-kind partnership in Australia to provide advertisers with unprecedented insight into the impact of their online advertising campaigns on offline and online sales. This partnership marks the first time that Unpacked by Flybuys’ de-identified sales conversion data, from Flybuys’ more than eight million members, will be made available […]
In this piece, Tim Sleath, VP of Product Management at VDX.tv, discusses household targeting’s role alongside other identity solutions and how advertisers can create an effective household strategy for their campaigns. As the advertising industry plans for the removal of third-party cookie support and moves toward adopting more privacy-centric solutions, marketers will need to identify […]
Culture-leading publisher Highsnobiety continues to evolve its local operations with the appointment of Citizens of Culture as its strategic partner across media operations within Australia. Highsnobiety is a premium global brand dedicated to cultural pioneers, with work spanning across digital platforms, print media, documentaries, cutting edge events, a shopping platform and a full service creative […]
An investigation by British broadcaster ITV has found that Amazon is destroying millions of items in unsold or returned stock. The report specifically focuses on one of the 24 warehouses the company has in the UK. According to ITV News, the destroyed items are largely unused and new, either returned items or those which never […]
Australian fashion brand Witchery has partnered with B Corp GlamCorner as part of GlamCorner’s subscription box offering as the demand for everyday essentials soars. This partnership marks another milestone for the Australian fashion industry towards becoming more circular and introducing more paths to reduce textile waste. Customers nationally will be able to rent more of […]
The media, marketing and creative industries are being encouraged to host their own ‘Curry Club for COVID’ before 30th June to help meet the ambitious $100k target set by its organisers. Curry Club for COVID, which was conceived by long-time adtech executive Peter Bray, sales director at Impact, and is powered by industry social purpose organisation […]
The UnLtd Cup is returning for its tenth consecutive year, marking a decade of soccer shenanigans that’s raised nearly $500,000 for children’s mental health charity, KidsXpress. On July 22-23rd, 28 teams from across the industry will battle it out on the soccer field in the two-day tournament at Sydney University Sports and Fitness Centre, Darlington. […]
Australian-bred company Ultra Commerce has acquired New Zealand-based company Vesta eCommerce, a global software business providing leading product data management solutions. The recent acquisition is a significant move for the business, which is Australian born, owned, and headquartered, but has built out a global presence as it pursues rapid growth in the eCommerce market. Connecting […]