Mentally Healthy, Never Not Creative and YoungBloods Australia have teamed up to help people in the creative, media and marketing industry ask the unaskable questions.
Questions that are kept inside for fear of how people may be treated if they were to ask them of a manager or leader.
The ‘Asking for a Friend’ initiative sees the launch of a monthly webinar where mental health experts join experienced leaders from the industry to answer anonymously submitted questions.
Andy Wright, Founder of Never Not Creative and Co-Chair of Mentally Healthy commented:
“Our industry can be a tough place. While we know how rewarding it can be, we’re also more than aware of how challenging it can be. When times are tough, like they are now, we hope we can turn to each other. But there are certain questions that we choose to keep to ourselves and suffer in silence, fearful of how we’ll be treated or the opportunities you might miss out on.”
“We all know that “asking for a friend” is an easier way to ask a tough question. So once a month we’re going to allow anyone anywhere to “ask for a friend” anonymously online and have those questions answered by an industry leader and a psychologist.”
Linh Diep, National Chair of Youngbloods, said that this couldn’t be a better time to collaborate and launch the initiative;
“The Asking For A Friend series is just what we all need right now. We have to stay connected, but we may also be more cautious than usual when saying what’s really going on in our minds. Virtual connectivity throws out a lot of communication nuances. Being able to say what you really think without fear of judgement could come to some as a big relief.”
The first webinar takes place on Thursday 2nd April 2020 at 12:30pm AEDT and features psychotherapist Katie Feder and Maria Devereux, Executive Creative Director of Colenso BBDO New Zealand. The theme for the first webinar focuses on isolation and uncertainty.
Katie Feder, Psychotherapist and Key Account Director at UnLtd commented:
“We’re living through unprecedented times of uncertainty. The feelings of anxiety rising from the uncertainty, the overwhelm of negative information combined with isolation is having a major impact on everyone’s mental health. We hope that the discussion this Thursday will help our industry get answers to some of those tough questions and also get comfort from knowing that they are not alone with their questions.”
The live webinars are limited to 100 participants but the webinar will be made available online within 24hrs for anyone to access. To find out more and to book your place for the first seminar, please visit: https://www.nevernotcreative.org/asking-for-a-friend
In a massive shift in the broadcasting landscape, Amazon Prime has secured the Australian rights to the next cricket World Cup alongside a range of other tournaments run by the International Cricket Council (ICC) until 2027. The deal means that Australian Cricket fans can only access the tournaments if they have a paid subscription to […]
With just over 24 hours to go until the world premiere of Addy Lala and the Mood Tea Thieves, limited tickets are still available for the pantomime, which will run for one night only at the Everest Theatre in Sydney’s Seymour Centre on December 5th. All in the industry are encouraged to come along to […]
2045, a Melbourne-based creative agency founded by Tim Evans and Nick Auditore has just launched. The agency takes its name from the year futurist Ray Kurzweil predicted organic and artificial intelligence would converge. Lead Image: 2045 Team Evans was formerly a Partner and Executive Strategy Director at DT (now AKQA), before co-founding B.B.E in 2015. […]
The National Breast Cancer Foundation has been announced as the Charity Partner for Sydney New Year’s Eve. The Australian not-for-profit organisation is represented by the pink ribbon and raises money to fund world-class research towards its vision of zero deaths from breast cancer. Research that saves lives through a better understanding of how to prevent […]
This holiday season, Emporium Melbourne has announced its festive creative campaign that celebrates and encourages the Melbourne community to embrace their personal ‘untraditional traditions’ – the unique traditions that make Christmas truly special for them, and their family. The campaign’s tagline, “Every tradition starts somewhere”, reflects Emporium’s commitment to embracing, inspiring and applauding diverse traditions […]
Reddit has announced updates to its new ads placement with Carousel Ads and Product Ads. These new units, placed in the heart of Reddit discussions, provide an even more dynamic and compelling way for advertisers to scale to relevant audiences, deliver deeper value to users, and drive stronger, full-funnel performance among the hundreds of thousands […]
Automotive Network Drive has announced its 2024 upfronts, its biggest in more than a decade, with a suite of more than 12 new products that underpin its vision to be the number one automotive network in Australia. Now in its 27th year and with a monthly audience of 2.45 million, Drive is leveraging its reputation […]
B&T unaware of the vitriol & acrimony between the online mattress companies. We were aware of it between News & the ABC.
oOh!media continues to rapidly expand its large format digital network, launching seven new sites at premium locations across major arterials in Sydney, Melbourne and Brisbane. The latest large format digitals include another premium site in the exclusive Sydney suburb of Mosman. Positioned at the gateway of the lower north shore on Military Road, the high-impact […]
The Seven Network revealed the results of the second round of its flagship innovation initiative – Ignite – which saw seven employee-led generative AI concepts selected for prototype development. An inspiring three-week event, Ignite brings together internal cross-functional teams of engineers, data scientists, product managers and staff from across the business to collaborate and develop […]
Australian tech consultancy Engaging.io has scored a major business win with the appointment by a leading Texas-based US National Basketball Association (NBA) team to revolutionise its marketing and communication strategies. The powerhouse NBA franchise turned to Sydney-headquartered Engaging to spearhead a major HubSpot implementation, driving greater efficiencies, personalisation and a more seamless experience for fans. […]
Dentsu Queensland has formed a strategic partnership with DeadlyScience, an organisation that provides science, technology, engineering and maths (STEM) resources to Aboriginal & Torres Strait Islander students across Australia. The partnership is in collaboration with UnLtd, which helps connect the media and marketing industries with charities helping children and young people at risk. This is […]
Victoria-based Venetian Media Group (VMG) has acquired web and digital strategy shop Digital Native. Lead image L-R: VMG CEO, Michael Fishwick; Digital Native big chief, Matt Gardan. Digital Native specialises in digital strategy, branding, UX and web design it has deep experience in renewables, emerging technology and not-for-profit. Its web design process and collaborative approach […]
One of Australia’s biggest off-street car and motorbike festivals, Rare Spares Rockynats, is returning to Rockhampton for Easter 2024 and has kicked off its promotional calendar with a high-octane media campaign. The two-phase campaign, via award-winning marketing agency Murmur-Group, will launch across large format out-of-home and retail placements and will be supported by local radio, […]