Asics Highlights What Aussies Take For Granted In New Infinity Squared Spot

Asics Highlights What Aussies Take For Granted In New Infinity Squared Spot
SHARE
THIS



Asics continues its partnership with the Australian Cricket Team and Cricket Australia, this time shining a light on both the established and emerging stars of the game as a localisation of the global “Want It More”
positioning.

There’s no other game quite like cricket. It’s a team sport but also a game which places individual player
performance under such scrutiny and pressure to perform time and time again. Dealing with this pressure
requires a huge amount of personal sacrifice by the players.

The series of spots, directed by Melvin J. Montalban, shine a light on how players sacrifice those things we
take for granted as Australians, all in pursuit of Wanting it More: Nights out with mates, BBQs and quality time with family and friends.

Featuring David Warner, Holly Ferling and paceman Mitchell Starc, the extended campaign also explores the
technical approach the players employ for their training.

Check the spots out below:

60 Sec Compile Spot:

30 Sec Dave Warner Spot:

Please login with linkedin to comment

havas worldwide portugal The Galeries

Latest News