Arnott’s and Are Media have built on the success of their inaugural cookbook and content partnership with a festive edition that connects Christmas recipe inspiration with the shopping basket.
Created in collaboration with The Australian Women’s Weekly, Arnott’s: The Cookbook – Festive Edition features 24 recipes that bring a Christmas twist with Arnott’s biscuits.
From 1 November, shoppers can receive the cookbook free when they purchase any three Arnott’s products at Coles, Woolworths or participating independent retailers, while stocks last.
The new edition follows th the inaugural Arnott’s: The Cookbook, which launched in 2025. The partnership delivered measurable retail growth by inspiring shoppers to use Arnott’s biscuits as ingredients and expanding their role beyond snacking.
“Our first cookbook with The Australian Women’s Weekly inspired Australians to see their favourite biscuits in a new way, opening up more occasions to bake, share and enjoy them. That translated into real retail results, with pack sales across the cookbook’s hero biscuits growing approximately 5 per cent compared with the equivalent period in 2024, with some ranges recording their highest two month sales period ever,” said Arnott’s marketing and cateogry director ANZ snacking Kate Bean.
The festive edition features simple crowd-pleasers and creative twists on familiar favourites, from the Arnott’s Choc Ripple Cake and Kingston Truffles to Mini Scotch Finger Caramel Slice and an Iced VoVo Pavlova.
For Are Media, the renewed partnership demonstrates how editorial expertise and custom content can connect inspiration with purchase, creating something shoppers want to take home, use and keep.
“The strength of this partnership is the way it brings together two much-loved Australian brands to create something consumers find useful and inspiring. The first cookbook demonstrated how that inspiration can translate into commercial outcomes. This festive edition builds on that foundation at a key time for retailers, giving shoppers a gift that keeps Arnott’s part of their celebrations throughout the Christmas season,” said Are Media head of books and syndicated content David Scotto.
Arnott’s: The Cookbook – Festive Edition is available from 1 November for a limited time, while stocks last. Shoppers can redeem their free copy by scanning the cookbook alongside any three Arnott’s products at checkout at Coles, Woolworths or participating independent retailers.
