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Reading: ARN To Launch Daily TVCs For KIIS Brekkie Duo Jase And Lauren’s $50K Word Play
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B&T > Advertising > ARN To Launch Daily TVCs For KIIS Brekkie Duo Jase And Lauren’s $50K Word Play
AdvertisingMedia

ARN To Launch Daily TVCs For KIIS Brekkie Duo Jase And Lauren’s $50K Word Play

Staff Writers
Published on: 30th August 2021 at 12:52 PM
Edited by Staff Writers
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ARN’s KIIS 101.1 has launched a new TVC to promote Jase & Lauren’s $50K Word Play, aka the easiest game to play…the hardest to win.

What are Jase & Lauren thinking? That’s the question Melbourne audiences will be asking every day as they put themselves to the test playing Jase & Lauren’s $50K Word Play.

https://youtu.be/bbX_W9adwpM

To play, contestants just need to say the first word that comes to mind for each of the five random words and if the words match with either Jase or Lauren that’s a $50K win!

Every day a new Jase & Lauren TVC will air with the next day’s five random words – to give listeners an even better chance to win.

The TVC developed by Emotive, launched yesterday and will change out daily. The campaign will run for three weeks.

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TAGGED: ARN, KIIS 101.1
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Staff Writers
By Staff Writers
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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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