ARN Launches The Goodness Project & Partners With UnLtd

ARN Launches The Goodness Project & Partners With UnLtd
SHARE
THIS



Australian Radio Network (ARN) has announced the launch of The Goodness Project and a new partnership with social purpose organisation UnLtd, which helps improve the lives of disadvantaged young people.

The Goodness Project is a new internal initiative as part of ARN’s corporate social responsibility program, and will see employees from across the company team up to use their expertise and creativity to help charities make a difference in the community.

The first major activity of The Goodness Project is a new partnership with UnLtd, which brings the Australian media, marketing and advertising industry together to tackle the issue of youth disadvantage.

ARN will be working across specific projects with charities batyr and Musicians Making a Difference (MMAD).

The first project kicked off this month with batyr, an organisation that focuses on delivering education and programs that educate, engage and empower young people to have positive conversations about mental health and seek out help when needed.

ARN CEO Rob Atkinson and batyr CEO Sam Refshauge

ARN chief executive Rob Atkinson and batyr CEO Sam Refshauge

ARN teams will work closely with batyr on its ‘Being Herd’ program, with creative collaborations and idea execution to help build awareness and provide a platform to raise funds in support of batyr’s goals to smash the stigma around mental ill health.

Later this year, ARN will be teaming up on a project with MMAD, an organisation which helps disadvantaged young people by using the power of music, dance and mentoring to inspire them to make their lives remarkable.

As part of the launch, ARN also announced each staff member will receive a day to devote their time to a charitable cause they are passionate about.

ARN chief executive Rob Atkinson said: “I am proud to be announcing the launch of The Goodness Project as part of ARN’s commitment to corporate social responsibility and our company-wide passion for supporting organisations that deliver great outcomes for those in need.

“At ARN, we know our real strength lies in our collective knowledge, creativity and ability to work together to execute great ideas for the benefit of our audiences, clients and charity partners.

“The Goodness Project gives all our staff the opportunity to drive, collaborate and contribute to the hard work charities like batyr and MMAD deliver to those that need a helping hand. We excited to be working with UnLtd and batyr at launch to help smash the stigma of mental health.

UnLtd CEO Paul Fisher said: “Partnering with organisations like ARN that are full of motivated and passionate people who want to make a difference and help support thousands of young people in need is what UnLtd is all about.

“We want to give everybody in the media, marketing and advertising industry the opportunity to do what they can to help improve the lives of disadvantaged young people, and I am looking forward to seeing the great work ARN’s The Goodness Project team will be able to do with batyr and MMAD.”

Please login with linkedin to comment

batyr IAPA IE Agency Macquarie Radio Network MMAD Musicians Making a Difference The Goodness Project

Latest News

Twitter Lifts Revenue 74% On The Back Of Advertising Boom
  • Technology

Twitter Lifts Revenue 74% On The Back Of Advertising Boom

Twitter has just experienced its fastest growth in revenue since 2014, with the social media platform benefiting from increased interest from advertisers. Revenue was up 74 per cent YoY, according to the company’s Q2 results, reaching $US1.19 billion ($1.6 billion) from $US683.4 million ($925 million) 12 months ago. The strong results came in the same […]

by B&T Magazine

B&T Magazine
Wild Turkey Whisky Campaign Stars A Smouldering Matthew McConaughey
  • Advertising
  • Campaigns

Wild Turkey Whisky Campaign Stars A Smouldering Matthew McConaughey

Wild Turkey has announced the launch of its new global creative campaign and platform, ‘Trust Your Spirit’, featuring the brand’s creative director and spokesperson, Matthew McConaughey. The global campaign and platform ‘Trust Your Spirit’ is to encourage people to be bold, unapologetically themselves, and stay true to who they are. The global tagline and ethos […]

Optus Teams Up With TikTok To Launch Sign-Language Campaign
  • Marketing
  • Technology

Optus Teams Up With TikTok To Launch Sign-Language Campaign

Telecommunications company Optus has announced it will launch the world’s first TikTok sign-language activated filter. Featuring Optus ambassador Ian Thorpe, Optus will unveil a branded effect that shows TikTok users how to say key phrases in Auslan sign language, including ‘How are you?’ and ‘It starts with Yes’, through the hashtag challenge #SignYes. Optus will […]

Bapcor Debuts First Campaign With AJF
  • Campaigns

Bapcor Debuts First Campaign With AJF

Asia Pacific’s leading provider of vehicle parts, accessories, equipment, service and solutions, Bapcor will launch its latest campaign, ‘The unseen parts of every Australian journey’ this weekend.

Professional microphone in radio studio
  • Advertising
  • Media

Podsight’s Benchmark Report Shows Podcast Advertising More Effective Than Other Digital Channels

Podsights has revealed new insights into the effectiveness of advertising in podcasts, tracking global and Australian podcast advertising trends. This is the first Australian report to be published since ARN partnered with Podsights to set the standard for best-in-class podcast advertising measurement. The report includes additional analysis and follows a series of Measurement Masterclasses held for […]

NGEN’s Charity Cup Raises Over 175K For UnLtd Charity Gotcha4Life
  • Campaigns

NGEN’s Charity Cup Raises Over 175K For UnLtd Charity Gotcha4Life

NGEN’s 2021 charity cup has raised over $175,000 for UnLtd charity partner Gotcha4Life. Gotcha4Life is a not-for-profit foundation raising awareness and funding to provide educational workshops and innovative programs that build mental fitness in individuals and communities. While Sydney and Brisbane completed the Charity Cup in June, before Covid restrictions hit, the final leg in […]

Biennale Of Sydney & Cicada Innovations Launch Sustainable Materials Challenge
  • Campaigns

Biennale Of Sydney & Cicada Innovations Launch Sustainable Materials Challenge

Australian tech incubator Cicada Innovations and Biennale of Sydney are launching the ‘New & Sustainable Materials Challenge,’ in an effort to create a more sustainable future. The works of chosen material-makers will be showcased to millions of Biennale audiences, exhibition partners, and exhibition makers globally. The Challenge is open to any Australian and UK startups, […]