Yes, it’s that time again. Here at B&T we get sent a LOT of April Fool’s press releases. And we mean a lot. Here is the best of the worst…
Promising a discreet onboard camera to capture your every move, for your loved ones to enjoy from the comfort of home. You can also upgrade to the platinum experience – a GPS ankle device to track your every move while you’re taking shots in a dodgy Rome bar. This nightmare fuel is brought to you by Contiki.
The World’s Biggest Physical Photo Library
Shutterstock has announced their brand new physical library to store over 250 million volumes of images. With brick & mortar stores making a comeback with large online realtor Amazon, Shutterstock wants to join the trend. Watch the full video here.
Virgin Interstate Food Delivery
The first of many aero April fools is Virgin Australia’s newest offering – interstate food delivery. Ready to rival uber eats, pick up your favourite meal from any major city and have it at your doorstep in just hours.
One Hour Burpee Class
Fernwood Fitness’ hair raising, spine tingling announcement must be a joke. The widely loathed burpees are the sole focus of this 60-minute fitness class. Fernwood has released this “highly requested” class to celebrate 30 years in operation.
ING Is Now Offering Home Loans To Dogs
ING understands that Australian’s love dogs. ING also understands that Australian’s will go to crazy lengths to obtain a home loan. ING is offering a maximum loan amount of $20,000 for your furry friend. Sorry, no cats allowed.
Emu Airlines – The First Airline Catered For Tall People
In the next instalment of airline fools – Wotif has announced their airline. It is catered exclusively for tall people and features two classes: budget friendly ‘emuconomy’ with 101.6cm between rows (usually around 78cm) and the luxurious Daddy Long Legs double suites. This is one announcement that we can get behind! Read more here.
ME Bank’s Cash™ Fragrance
ME Bank has announced its first ever unisex fragrance Cash™ – The Scent Of Money. The fragrance boasts notes of ‘Literal Notes’ ($5 bills to get exact), luxe leather, a hint of human and aged mattress. If you secretly enjoy a whiff of cash, well I bet you wish this was real.
Take 5 Budgies & Puzzles
Bauer Media Australia today revealed a monthly title it predicts will fly off the shelves. Take 5 Budgies & Puzzles will cater to the growing crossword-loving bird keepers’ market, a sector ignored by many major publishers.
BMW Aisle Assist Technology
Led by its transformation subdivision located at its headquarters in Melbourne, engineers have spent the past 12 months integrating technology such as lane keeping assistant, speed limit information, cross-traffic warning and evasion aid into the humble shopping trolley. I hope these are implemented at my local Woolies!
Travelodge Hotels announces new ‘Bedshare’
Budget-friendly hotel chain Travelodge has announced an affordable new share room option which promises 50 per cent discounts for guests willing to share 50 per cent of their rooms and amenities with another guest.
Courses.com.au open a new university
Online course directory Courses.com.au is offering Medieval University courses. The university provides the best education in fields such as Regicide, Jousting and Dragon Riding. Take the enrollment quiz online here.
If you’d like to see more, here’s last year’s best of the bunch.
Data science led marketing agency, Jaywing, has won the SEO account for online fashion retailer, Princess Polly, in both Australia and the United States, adding to its ever-growing eCommerce portfolio. The Sydney based agency will be managing the retailer’s search engine optimisation, with the aim of facilitating the brands growth in Australia and the US, […]
The Connect Agency has just announced the launch of their micro influencer booking agency, Connect Engage. The division will represent digital content creators in the kids and family; interiors; and health and wellness spaces to drive brand engagement and reach further. Connect Engage will work alongside the public relations, creative, and talent representation arms of […]
Cashrewards, today announced the appointment of experienced loyalty, data, digital marketing and ecommerce executive Bernard Wilson as its Chief Executive Officer. Wilson previously ran loyalty, data, media and marketplace for Myer and was a senior executive in loyalty and data at WooliesX. He joins from data science and artificial intelligence leader Quantium, where he was […]
As BritBox escalates its plans to launch in Australia later this year, joint venture partners BBC Studios and ITV announce the appointment of Moira Hogan as Country Manager. Tasked with leading the BritBox Australia strategy and team, Moira joins from Network 10, where she was Head of Content and Commercial Partnerships for Digital Media. She […]
Australian Energetic Beauty brand, Bean Body today launches its new campaign #BEANYBODY that breaks convention by featuring every bodies. Captured by Steven Chee and styled by Marina Didovich, with hair by Anthony Nader and makeup by Max May, the campaign features the completely unretouched new faces of Bean Body – 12 inspiring everyday women who […]
A new media platform servicing Australia’s burgeoning legal cannabis industry launches today. Cannabiz is the brainchild of Mumbrella co-founder and former CEO Martin Lane and KlickX founder Kim McKay. It will inform, educate and connect Australia’s legal cannabis sector through its website weekly newsletter, podcast, market intelligence, industry reports, networking events and business consulting services. As […]
Medallia today announced an integration between Medallia Experience Cloud and Adobe Experience Platform (AEP) that gives brands comprehensive insights into the complete customer journey to deliver highly personalised real-time experiences that increase purchase frequency. Customer feedback from Medallia Experience Cloud seamlessly integrates with behavioral data in Adobe Experience Cloud to deliver a single view of […]
“As marketers, we tend to overcook the storytelling process.” That was the message from Carlton and United Breweries head of creative and production Jonathon Bernard, during a special B&T Webinar on Storytelling at Scale, presented in partnership with Shutterstock. “Successful storytelling is the ability for a story to resonate and connect with its audience. As […]
The NSW Government has launched its Betiquette advertising campaign, aimed at empowering young men to remain in control when betting on sports and racing. The Betiquette campaign mixes good old-fashioned etiquette with responsible betting. You can check out more of the campaign here. Director of the Office of Responsible Gambling, Natalie Wright, said the campaign takes […]
oOh!media’s Queensland market position is set to be bolstered with the appointment of former ARN Sales Director Jamie Wood as the new leader of its Queensland sales team. An experienced and respected industry figure, Wood will enhance the capabilities of the local sales team while delivering strategic leadership and building customer relationships across the portfolio. […]
In this guest post, Toluna’s business director Stephen Walker (pictured below) argues that CV-19 has contributed to empty shelves and that’s meant consumers are increasingly choosing brands they wouldn’t normally do… When the first wave of COVID-19 hit Australia’s shores, shoppers emptied supermarket shelves. What started with toilet paper and hand sanitiser soon moved on […]
New research has examined the role of echo chambers in Australia and their impact on society, media and brands, offering guidance to marketers on how to escape the sea of sameness surrounding their industry. The independent study conducted by the human and cultural strategy team of FiftyFive5 and Nine’s marketing solutions division, Powered, examined the […]
Magnite, the merged company of Telaria and Rubicon Project, today announced James Young has been appointed as Managing Director for Australia, where he will be responsible for growing the business in the country. James held the role of general manager for Telaria in Australia prior to the merger of Telaria and Rubicon Project, where he […]
Australia’s newest streaming service, BINGE, has launched a national competition to find 10 budding reviewers to become Australia’s first official Bingers and members of the BINGE Club. The competition, which launched this week, invites Aussies to tell us what makes them the country’s best entertainment reviewer and submit a review of their favourite show or […]