Yes, it’s that time again. Here at B&T we get sent a LOT of April Fool’s press releases. And we mean a lot. Here is the best of the worst…
Promising a discreet onboard camera to capture your every move, for your loved ones to enjoy from the comfort of home. You can also upgrade to the platinum experience – a GPS ankle device to track your every move while you’re taking shots in a dodgy Rome bar. This nightmare fuel is brought to you by Contiki.
The World’s Biggest Physical Photo Library
Shutterstock has announced their brand new physical library to store over 250 million volumes of images. With brick & mortar stores making a comeback with large online realtor Amazon, Shutterstock wants to join the trend. Watch the full video here.
Virgin Interstate Food Delivery
The first of many aero April fools is Virgin Australia’s newest offering – interstate food delivery. Ready to rival uber eats, pick up your favourite meal from any major city and have it at your doorstep in just hours.
One Hour Burpee Class
Fernwood Fitness’ hair raising, spine tingling announcement must be a joke. The widely loathed burpees are the sole focus of this 60-minute fitness class. Fernwood has released this “highly requested” class to celebrate 30 years in operation.
ING Is Now Offering Home Loans To Dogs
ING understands that Australian’s love dogs. ING also understands that Australian’s will go to crazy lengths to obtain a home loan. ING is offering a maximum loan amount of $20,000 for your furry friend. Sorry, no cats allowed.
Emu Airlines – The First Airline Catered For Tall People
In the next instalment of airline fools – Wotif has announced their airline. It is catered exclusively for tall people and features two classes: budget friendly ‘emuconomy’ with 101.6cm between rows (usually around 78cm) and the luxurious Daddy Long Legs double suites. This is one announcement that we can get behind! Read more here.
ME Bank’s Cash™ Fragrance
ME Bank has announced its first ever unisex fragrance Cash™ – The Scent Of Money. The fragrance boasts notes of ‘Literal Notes’ ($5 bills to get exact), luxe leather, a hint of human and aged mattress. If you secretly enjoy a whiff of cash, well I bet you wish this was real.
Take 5 Budgies & Puzzles
Bauer Media Australia today revealed a monthly title it predicts will fly off the shelves. Take 5 Budgies & Puzzles will cater to the growing crossword-loving bird keepers’ market, a sector ignored by many major publishers.
BMW Aisle Assist Technology
Led by its transformation subdivision located at its headquarters in Melbourne, engineers have spent the past 12 months integrating technology such as lane keeping assistant, speed limit information, cross-traffic warning and evasion aid into the humble shopping trolley. I hope these are implemented at my local Woolies!
Travelodge Hotels announces new ‘Bedshare’
Budget-friendly hotel chain Travelodge has announced an affordable new share room option which promises 50 per cent discounts for guests willing to share 50 per cent of their rooms and amenities with another guest.
Courses.com.au open a new university
Online course directory Courses.com.au is offering Medieval University courses. The university provides the best education in fields such as Regicide, Jousting and Dragon Riding. Take the enrollment quiz online here.
If you’d like to see more, here’s last year’s best of the bunch.
Back in June 2020, QMS pulled off a major coup, snaring the City of Sydney’s outdoor assets away from rival JCDeceaux in a 10 year deal reported to be worth $300 million. COVID has made the changeover and erection of new street furniture challenging, but here B&T chats with Jemma Enright who joined the business […]
According to a new study by Gemini, the meteoric rise and subsequent volatility of Bitcoin has many Aussies considering whether digital assets have a place in an investment portfolio, often comparing cryptocurrencies against more traditional asset classes, such as property. Now, as concerns grow over inflation and the economic slump – motivating many investors to look […]
Facebook has officially released the campaign for the succinctly named Ray-Ban Stories: First-Generation Smart Glasses. The Ray-Ban Stories are, according to Facebook’s official release, “smart glasses that give you a new way to capture photos and video, share your adventures and listen to music or take phone calls.” They are the product of a collab […]
M&C Saatchi creatives Sam Rowlands and Jason Leigh talk about their personal creative pursuits, and how it informs their advertising. Then they decided that, as they hadn’t seen each other in a long time, they’d prefer to interview each other… Sam Rowlands — art director/painter/sculptor/fashion designer (as interviewed by Jason Leigh) Sam forgot about our […]
Esports organisation ORDER has announced the appointment of Michael Speakman as its new Head of Commercial. As part of ORDER’s expansion, Speakman will help navigate new commercial opportunities by offering a creative space for brands to connect, level up and deliver partnerships across the gaming ecosystem. ORDER continues to sustain its rapid expansion by appointing a […]
Hivestack, the leading global programmatic digital out of home (DOOH) ad tech company today announced a partnership with Clear Channel Outdoor Americas (CCOA), the US based business of Clear Channel Outdoor Holdings: one of the world’s largest outdoor advertising companies. Through this new partnership, CCOA will offer advertisers a way to buy DOOH inventory programmatically […]
Samsung Electronics Australia has this week announced the lineup of five budding recording artists for its UNDSCVRD competition, a TikTok docu-style reality series aimed to bring the spotlight to the rising music talent in the country. The series, presented by Samsung Galaxy, brings together five musical talents from across the country who were hand-picked by […]
Independent media agency Kaimera has recruited five new team members to manage its continued growth, following several new client wins including Britbox, Campos and Under Armour. Daniel Miller (pictured above) has joined from News Connect, where he was an associate programmatic trader, in the newly created role of platforms manager. In the role, he will […]
The sexiest singles in the nation (according to Channel Nine, at least) are back on airwaves with Love Island Australia on Monday, October 4, at 9.00pm after The Block on Channel 9 and 9Now. Aussie sweetheart Sophie Monk will return to host (and play Cupid) alongside new addition, comedian Stephen Mullan a narrator, in the world-renowned reality TV […]
Yotpo is officially expanding into Australia, off the back of significant market growth with massive Aussie names, a landmark investment from Shopify and a plan to help local Aussie e-comm explode. Yotpo’s ANZ userbase includes names like Zoe Foster Blake’s $180M Go-To Skin Care, e-commerce fashion queen Princess Polly, and billion-dollar streetwear brand Culture Kings, […]