Apple has released a new ad for the holiday season to showcase how its products can be used to create poignant gifts for family and friends.
The ad entitled ‘The Song’ shows a young girl recreate a piece of music that means something to her grandmother.
“With a Mac, iPhone or iPad you have the power to create thoughtful, emotional gifts and memories that transcend time. It could be a movie, a homemade card or a song that brings two generations closer together,” the ad description reads.
Apple released a touching ad around the same time last year called ‘Misunderstood’ featuring a boy who seemed to be stuck on his iPhone and not spending Christmas time with his family. But it turned out he was making a movie of them all for memories.
The ad won the 2014 Emmy for Outstanding Commercial at the The Academy of Television Arts and Sciences.