Bad Bunny and Apple Music have released a teaser for the highly anticipated Superbowl 60 halftime show, defying critics who claim the Puerto Rican musician was a subpar choice for the iconic halftime performance.
Bad Bunny is set to bring his music catalogue to the largest stage in sports, striving to create a moment that encourages unity through music and dance. With the stakes high and the suspense building, Apple Music has positioned the performance as more than a show, but a celebration inviting everyone, regardless of background claiming “The world will dance”.
Apple Music debuted the official trailer for the halftime performance, filmed entirely in the musician’s birthplace of Puerto Rico, including a vibrant tree, a cultural nod to his homeland. The visual is complimented by the song “Baile Inolvidable”, aiming to create a festive ambiance and small preview of what viewers can expect at the Superbowl. The clip places great emphasis on Bad Bunny’s Puerto Rican heritage whilst celebrating diversity and inclusion featuring a slew of people of different age, race, background and gender.
The partnership between the Superbowl Halftime show and Apple Music dates back to 2023, where it replaced Pepsi. The music streaming service has been increasing its presence as the Superbowl approaches, with the announcement of Bad Bunny as the headliner occurring in September of 2025. The performance promises to be a pivotal cultural moment, balancing the spectacle that is American Football with the global influence of a Latin artist.
Along with the trailer, Apple Music has provided fans with curated playlists aimed to further excitement and anticipations surrounding the show. Through Apple Music Sing, users can immerse themselves in a Bad Bunny karaoke experience featuring real time translations and line by line lyrics. These features allow viewers to not only watch but actively participate with the Puerto Rican musician.
