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Reading: APN Outdoor Posts Record Full-Year Results Ahead Of Merger With oOh! Media
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B&T > Advertising > APN Outdoor Posts Record Full-Year Results Ahead Of Merger With oOh! Media
Advertising

APN Outdoor Posts Record Full-Year Results Ahead Of Merger With oOh! Media

Staff Writers
Published on: 22nd February 2017 at 11:55 AM
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APN Outdoor has posted double-digit revenue growth for the 2016 calendar year just weeks out from its planned merger with oOh! Media.

The company announced to shareholders this morning that revenue increased by 10 per cent last year to $330.9 million – above its guidance of 8.5 per cent to 9 per cent growth.

APN’s digital revenue accounted for 34 per cent of its overall revenue – up from 23 per cent in 2015.

The company’s underlying net profit rose 20 per cent to $51.8 million, while its earnings before interest, taxes, depreciation and amortisation grew 18 per cent to $86.7 million.

APN chief executive Richard Herring said the business’ strong business growth over the last 12 months was due to the continued roll-out of digital screens in Australia and New Zealand.

“The conversion of APN Outdoor’s Classic sites to large format Elite digital screens is attracting greater revenues. However, this growth in revenue will be partially offset by the resultant reduction in Classic format revenue and associated production and installation services,” he said.

“We are accelerating the company’s capital investment in new digital screens. As part of this, we are rolling out new smaller Elite digital screens in both metropolitan and regional locations to further grow APN Outdoor’s digital asset portfolio.”

APN’s decent results come after its proposed merger partner, oOh! Media, announced earlier this week that its overall revenue and profit grew by more than 20 per cent in 2016.

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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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