APN Outdoor’s #RoadtoRio promotion has flooded the market over the past few months with transit mania overcoming agencies across the country.
Proving once and for all that transit takes you everywhere (even to Rio), the Outdoor leaders have announced the major winner of the #RoadtoRio competition drawing the official prize in their Sydney head office yesterday.
Featured image: Jessica Simpson of OMD, Victoria with David Cordner and Kristian Muhllechner of APN Outdoor being presented her prize!
The #RoadtoRio transit promotion launched in market in late March and was an extension of 2015’s #myrealworld transit study. The 2016 iteration consisted of further ethnographic research as well as a deeper look into the real-time tracking of buses and trams, affirming the expansive coverage of transit in our metro areas.
As part of the promotion and a nod to their sponsorship of the Australian Olympic Team, APN Outdoor have been running a competition in conjunction, whereby clients have gone into the draw to win a trip to the Rio 2016 Olympic Games, as well as other great instant prizes.
Mark Fairhurst, general manager – sales, APN Outdoor commented, “Being the unrivalled transit leaders means that we are heavily committed to promoting the medium and each year it seems to get bigger and better.
“As transit is #1 for ad recall across all Outdoor formats, we know the potential it holds for advertisers and the ability of the medium to truly get brands noticed. On top of the compelling research and presentation, the competition has been a very exciting element of the campaign and we are all very excited for our winner!”
Taking home the major prize was Jessica Simpson from OMD Melbourne who was completely overwhelmed when her APN Outdoor representatives showed up with the good news this morning!
Fiona de Jong, CEO of the Australian Olympic Committee said, “We are very excited to be part of this promotion, and thrilled to see such an excited winner joining the Australian Team in Rio.
“The #RoadToRio is well and truly alive and we are thrilled that our partners and the wider public are so excited and getting involved in the lead up to what we are sure will be a great Games.”
Twitter has just experienced its fastest growth in revenue since 2014, with the social media platform benefiting from increased interest from advertisers. Revenue was up 74 per cent YoY, according to the company’s Q2 results, reaching $US1.19 billion ($1.6 billion) from $US683.4 million ($925 million) 12 months ago. The strong results came in the same […]
Wild Turkey has announced the launch of its new global creative campaign and platform, ‘Trust Your Spirit’, featuring the brand’s creative director and spokesperson, Matthew McConaughey. The global campaign and platform ‘Trust Your Spirit’ is to encourage people to be bold, unapologetically themselves, and stay true to who they are. The global tagline and ethos […]
Telecommunications company Optus has announced it will launch the world’s first TikTok sign-language activated filter. Featuring Optus ambassador Ian Thorpe, Optus will unveil a branded effect that shows TikTok users how to say key phrases in Auslan sign language, including ‘How are you?’ and ‘It starts with Yes’, through the hashtag challenge #SignYes. Optus will […]
Podsights has revealed new insights into the effectiveness of advertising in podcasts, tracking global and Australian podcast advertising trends. This is the first Australian report to be published since ARN partnered with Podsights to set the standard for best-in-class podcast advertising measurement. The report includes additional analysis and follows a series of Measurement Masterclasses held for […]
NGEN’s 2021 charity cup has raised over $175,000 for UnLtd charity partner Gotcha4Life. Gotcha4Life is a not-for-profit foundation raising awareness and funding to provide educational workshops and innovative programs that build mental fitness in individuals and communities. While Sydney and Brisbane completed the Charity Cup in June, before Covid restrictions hit, the final leg in […]
Australian tech incubator Cicada Innovations and Biennale of Sydney are launching the ‘New & Sustainable Materials Challenge,’ in an effort to create a more sustainable future. The works of chosen material-makers will be showcased to millions of Biennale audiences, exhibition partners, and exhibition makers globally. The Challenge is open to any Australian and UK startups, […]