Apia, part of the Suncorp’s network of brands, has launched ‘Get Set. Go’ in partnership with Leo Burnett Sydney today.
The new platform speaks to an increasingly diverse and growing audience in the competitive over 50s insurance sector and reaffirms Apia’s position in understanding the needs of their over 50s customers and providing products and services exclusively designed for them.
The campaign works on two levels: ‘Get Set’ represents the pragmatic benefits that Apia delivers – the ease, convenience and peace of mind that customers receive with Apia, including service tips, help and advice.
‘Go’ speaks to a more emotional promise – the good life, in all its forms.
It inspires over 50s to embrace the amazing opportunities and experiences they deserve.
Suncorp executive manager, Marketing Insurance, Mark Behr said: “At Apia, we’re renowned as experts in the over 50s life stage.
“As such, we know our customers like the peace of mind insurance offers, but they’ve got other things they’d rather be thinking about, like living full and interesting lives. T
“hat’s why we offer tailored cover, specialist service, advice and tips to help them get set up, so they can go and enjoy the good life.”
Leo Burnett Australia chief creative officer, Jason Williams added: “We wanted to create a platform idea that speaks to the unique mindset of the over 50 audience.
“These customers aren’t slowing down; they’re excited about the next chapter of their lives and want to embrace new possibilities.”
Executive General Manager, Brand & Marketing / CMO: Mim Haysom
Executive Manager, Marketing Insurance: Mark Behr
Marketing Manager: Jo-Anne Tierney
Go to Market Lead: Amanda Wardle
Marketing Specialist: Farwah Ahmed
Creative Agency: Leo Burnett
National Executive Creative Director: Jason Williams
Executive Creative Director: Grant McAloon
Creative team: Marijke Spain & Eric Franken
Chief Client Partner: Madeleine Marsh
Senior Business Director: Bethany Ryan
Project Manager: Angela Pavlak
Director of Integrated Strategy: Ilona Janashvili
Producer: Justine Dooner
Production Company: Rabbit
Post House: Adam Wills Editing
Director: Ant McPhail
Sound and Compositions: Sonar
Twitter has just experienced its fastest growth in revenue since 2014, with the social media platform benefiting from increased interest from advertisers. Revenue was up 74 per cent YoY, according to the company’s Q2 results, reaching $US1.19 billion ($1.6 billion) from $US683.4 million ($925 million) 12 months ago. The strong results came in the same […]
Wild Turkey has announced the launch of its new global creative campaign and platform, ‘Trust Your Spirit’, featuring the brand’s creative director and spokesperson, Matthew McConaughey. The global campaign and platform ‘Trust Your Spirit’ is to encourage people to be bold, unapologetically themselves, and stay true to who they are. The global tagline and ethos […]
Telecommunications company Optus has announced it will launch the world’s first TikTok sign-language activated filter. Featuring Optus ambassador Ian Thorpe, Optus will unveil a branded effect that shows TikTok users how to say key phrases in Auslan sign language, including ‘How are you?’ and ‘It starts with Yes’, through the hashtag challenge #SignYes. Optus will […]
Podsights has revealed new insights into the effectiveness of advertising in podcasts, tracking global and Australian podcast advertising trends. This is the first Australian report to be published since ARN partnered with Podsights to set the standard for best-in-class podcast advertising measurement. The report includes additional analysis and follows a series of Measurement Masterclasses held for […]
NGEN’s 2021 charity cup has raised over $175,000 for UnLtd charity partner Gotcha4Life. Gotcha4Life is a not-for-profit foundation raising awareness and funding to provide educational workshops and innovative programs that build mental fitness in individuals and communities. While Sydney and Brisbane completed the Charity Cup in June, before Covid restrictions hit, the final leg in […]
Australian tech incubator Cicada Innovations and Biennale of Sydney are launching the ‘New & Sustainable Materials Challenge,’ in an effort to create a more sustainable future. The works of chosen material-makers will be showcased to millions of Biennale audiences, exhibition partners, and exhibition makers globally. The Challenge is open to any Australian and UK startups, […]