Apia, part of the Suncorp’s network of brands, has launched ‘Get Set. Go’ in partnership with Leo Burnett Sydney today.
The new platform speaks to an increasingly diverse and growing audience in the competitive over 50s insurance sector and reaffirms Apia’s position in understanding the needs of their over 50s customers and providing products and services exclusively designed for them.
The campaign works on two levels: ‘Get Set’ represents the pragmatic benefits that Apia delivers – the ease, convenience and peace of mind that customers receive with Apia, including service tips, help and advice.
‘Go’ speaks to a more emotional promise – the good life, in all its forms.
It inspires over 50s to embrace the amazing opportunities and experiences they deserve.
Suncorp executive manager, Marketing Insurance, Mark Behr said: “At Apia, we’re renowned as experts in the over 50s life stage.
“As such, we know our customers like the peace of mind insurance offers, but they’ve got other things they’d rather be thinking about, like living full and interesting lives. T
“hat’s why we offer tailored cover, specialist service, advice and tips to help them get set up, so they can go and enjoy the good life.”
Leo Burnett Australia chief creative officer, Jason Williams added: “We wanted to create a platform idea that speaks to the unique mindset of the over 50 audience.
“These customers aren’t slowing down; they’re excited about the next chapter of their lives and want to embrace new possibilities.”
Executive General Manager, Brand & Marketing / CMO: Mim Haysom
Executive Manager, Marketing Insurance: Mark Behr
Marketing Manager: Jo-Anne Tierney
Go to Market Lead: Amanda Wardle
Marketing Specialist: Farwah Ahmed