APD, the 360-degree digital services firm, has added a slew of clients to its performance marketing division in Australia, including The Star in Sydney and L’Occitane for search engine marketing.

A long list of advertisers who have joined the APD affiliate marketing services includes Scoopon, Worldcare Travel Insurance, 1Cover Insurance, BravoFly and gaming company Razer.

Cem Bali, general manager Australia for APD’s performance division, said demand across both the search and affiliate divisions shows the appetite for performance marketing among Australian companies is still growing.

“Performance marketing has become a staple of the marketer’s digital activity, for its ability to acquire verified new customers,” Bali said. “At APD, we are advising more and more advertisers on strategies to use highly accountable performance channels to complement their marketing activity both on and offline.”