Antonia Sanda has been named as communications lead in Australia and New Zealand for Anthropic – the owner of Claude.
Sanda comes from roles such as senior director, communications, APAC for human resources management system (HRMS) platform Deel for over four years as well as head of communications, Australia, New Zealand at Meta for more than eight years.
Sanda is best known in this market for her time at Facebook (now Meta), helping guide the social media platform through a series of crises.
This included the Cambridge Analytica data scandal; the Christchurch terrorist attack, which was live streamed on the platform; the News Media Bargaining Code; and several measurement scandals, including Facebook inflating its reach metrics—a story that broke in Australia and spread global.
At Deel, Sanda built the APAC communications function from the ground up.
In her role she also built a network of best-in-class boutique PR agencies across key markets, led on everything from B2B and brand comms to policy and crisis communications, and mentored talent.
