Publicis Groupe ANZ CEO, Michael Rebelo, today announced the appointment of Anthony Ellis as Managing Director of the group’s media investment arm, Publicis Media Exchange (PMX), in the Australian and New Zealand market.
Ellis replaces Sarah Keith who has decided to leave the business after more than five years in the role.
Effective immediately, Ellis will move from his current position as Chief Investment Officer at Zenith, with his replacement at the media agency to be announced shortly.
In leading the investment function, Ellis has been charged with driving Publicis Groupe’s client-led approach, focusing on utilising the scale and clout of the global PMX practice to deliver tailored investment solutions for our clients.
Rebelo said: “Over the years, Anthony has played an integral role in Zenith’s national leadership team, building strong relationships not just with media partners, but also clients. At Publicis, we have a clear focus on constantly evolving our business to deliver client solutions based on business outcomes and value. Anthony’s vast experience will ensure the continued strengthening of our trading and investment strategy.”
Ellis joined Zenith in 2001 and has previously held a number of group investment leadership roles within Publicis. “I’m looking forward to leading the exceptional investment talent that we have across our network in Australia and New Zealand; whilst continuing to grow our product to meet the needs of our clients in a dynamic media landscape,” Ellis said.
On Keith’s departure, Rebelo said: “On behalf of the Groupe, I would like to sincerely thank Sarah for all that she has contributed, and wish her the best for the future. She has delivered strong results for our Groupe, leveraging her cross-media experience to add value, insight and support for our agency investment teams and clients.”
Keith added: “I wish Anthony luck as he expands his responsibilities. Having worked closely with him for the past five years, I am delighted to hand over an amazing team. When I started building PMX, programmatic was still a specialist silo, TikTok didn’t exist in the market, and Nine was not negotiating across multiple channels. I am proud of developing a specialist team that has grown and adapted with the rapidly changing media world, building products and driving insight and value for all the clients in our portfolio.”
