Andy Ford is leaving Analytics Partners as its associate vice president and joining Canva as its new head of marketing data, B&T can reveal.
Canva confirmed the new appointment to B&T on Friday morning.
During his three months at Analytics Partners, Ford’s role entailed elevating client service and account leadership in Australia, where he deepened strategic partnerships and drove measurable value for brands navigating a complex media landscape.
Ford brings over two decades of experience working across marketing science, data intelligence and commercial strategy. He has previously led the implementation and expansion of Meta’s marketing science unit across the Australia and APAC region and was head of data intelligence & measurement at Coles 360. In that role he drove the retailer’s push for more advanced analytics capabilities for its partners in the retail media space.
“Andy Ford is leaving Analytic Partners to pursue a new global opportunity,” an Analytic Partners spokesperson told B&T.
“While his time with the business was relatively short, we appreciate his contribution and wish him well for the future.”
The company said Andy’s responsibilities are being supported by their senior leadership team, led by Paul Sinkinson, to ensure continuity for clients while they commence the process of recruiting for the role.
“Analytic Partners continues to see strong momentum across Australia and the wider APAC region with demand for high-quality and rigorous marketing and business measurement performed by true experts growing rapidly.”
