AnalogFolk Group has today announced the launch of automation and technology engineering company With Robots.

With Robots is created in response to a demand in the market to help brands deliver their technology engineering, web development and advertising production projects, including automated content adaptation and localisation, more efficiently, more effectively and with more impact.

Matt Robinson, Managing Director of AnalogFolk Sydney [pictured], said: “We’ve seen an explosion of data-driven opportunities in marketing, but we’ve heard from clients that the opportunity is too often leading to complexity, not creativity. With Robots adds some incredible new creative tools  to our teams and clients, with an enhanced capability to imagine new creative technology solutions, as well as automating the delivery of personalised and optimised creative assets at scale, and within budget.”

With Robots’ unique flexible model means brands and agencies can benefit from a choice of two end-to-end solutions; ‘Build with Robots’ or/and ‘Automate with Robots’. Providing on-demand augmented teams who can be commissioned to deliver projects as a managed service or hired as in-house brand or agency resources.

‘Build with Robots’ engineering capabilities range from standard web production to open source and enterprise scale platforms. This solution is focused on delivering specialist technical excellence and quality alongside cost and speed benefits.

‘Automate with Robots’ is AFG’s proprietary technology that replaces traditional production techniques with machine-driven automation; taking digital creative content and producing multi-artwork, multi-message and multi-market variants; enabling brands to deliver premium, relevant and hyper personalised messaging cost effectively.

Led by Miguel Alvarez, AFG’s Chief Technology Officer and CEO of With Robots, the With Robots team comprises 20 technical specialists dispersed across Europe, APAC, North and South America.

Miguel Alvarez, Chief Technology Officer of AFG and CEO of With Robots said: “It’s wonderful to see our team not only building technology solutions for leading brands, but also applying their engineering prowess to tackle issues impacting the digital marketing landscape. We are truly expanding the definition of creativity as we support our clients through the demise of cookies and even more emphasis being placed on the creative use of technology to meet customer needs and brands business objectives.”

AFG helps brands define innovative strategies, deliver breakthrough ideas and leverage new technologies that transform their business for the better. It’s able to do this through its infrastructure which provides ‘plug & play’ access to additional agencies and capabilities.

As part of AFG, With Robots becomes a partner brand to full-service digital creative agency AnalogFolk and content production company Untold Fable, the latter of which the group invested in at the start of this year.

As part of AFG’s investment in Untold Fable, the group has developed the technology for its unique platform which is designed to give brands and agencies more information about talent before they commission in order to make diversity in the advertising industry the norm, not the exception, reduce industry biases and give all talent more equal opportunities.

Other technology products AFG has invested in the development of over the last two years include:

• BigUp.AI, a multi-award-winning digital language tool designed to give women the confidence to get ahead in their career by helping them express their strengths with confidence. Powered by Natural Language Processing and Machine Learning technology, BigUp.AI identifies strengths and suggests alternative “Big Ups” to express them in a more impactful, assertive way.
• A first-of-its-kind AI product called Dieter that automates a brand’s design review process, saving it millions annually. It’s able to provide feedback across a brand globally and includes corporate design language on desktop and mobile, meaning design work is reviewed in seconds rather than days. It’s now an established part of some of the biggest brands in the world’s digital architecture and has a dedicated team integrating it with their interfaces and ways of working.
• Zodiac Engine allows brands to use connected packaging to create one-to-one ongoing relationships with consumers. It turns simple behaviours into a means to extend their product and brand experiences, without having to create new infrastructure, channels and steps each time. It uses AI image recognition, which can be accessed through consumer platforms like WhatsApp, to identify existing artwork and serve the consumer relevant utility, experiences and promotions.