Ampol today announced a new partnership with Surf Life Saving Australia, which will see the Ampol brand on the sleeve of the iconic surf lifesaving patrol shirt on beaches across the country.
The new partnership sees the two iconic Australian brands join forces to help deliver safer beaches and to save lives.
Matthew Halliday, Ampol’s managing director and CEO said that the partnership will help support Australia’s largest volunteer organisation and links with Ampol’s commitment to building connections to local communities.
“As we revitalise as Ampol we are committed to being a positive contributor in communities where we operate and to use our scale, network and employee base to improve the lives of all Australians.
“In addition, Surf Life Saving Australia’s commitment to excellence and high-performance mirrors our own goals to continue to be the market leader and to deliver the best products, technology and service in our industry.
“A number of our employees are long-term surf lifesaving volunteers at their local surf lifesaving clubs, and we look forward to getting more involved by activating our retail network and broader infrastructure assets to promote surf safety messages and to support SLSA’s important work.”
“Surf Life Saving Australia is pleased to have Ampol’s support in helping our respective organisations deliver excellence across everything we do,” said SLSA CEO Adam Weir.
“This new partnership with Ampol will help us deliver on our mission and through our national volunteer network it is a great place to bring the Ampol brand to life for Australians.
“Through Ampol’s partnership supporting front line services we will be able to reach more people with our public safety messaging campaigns through Ampol service stations and that will help save lives.
“We look forward to working with the Ampol team in the years ahead,” said Mr Weir.
In addition to branding on the patrol shirts across the country, the new partnership will also see Ampol have a presence at major surf lifesaving events, including the Coolangatta Gold and the Australian Surf Life Saving Championships.
Australians will start to see the Ampol logo on surf lifesaving uniforms in early 2021 with the full partnership to commence at the start of the 2021 surf lifesaving season.
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