Creator economy agency and youth content production studio Amplify has announced the launch of Amplify Kids, a new platform and channel curating high-quality original content for kids.
Amplify Kids has partnered with pocket.watch to represent their top kids and family media inventory in Australia and New Zealand, providing contextual targeting across multiple platforms including pocket.watch YouTube channels and mobile games.
Through pocket.watch, Amplify Kids has added over 10 million monthly Australian impressions across properties such as Tag with Ryan, Onyx Family, Toys & Colors and Love Diana.
Amplify Kids is an entertainment hub for all things kids, content and creators. Recognising the need to offer content and entertainment to Generation Alpha, a 3m strong demographic of Australian kids born after the launch of the iPad, Amplify Kids offers channels, events, campaigns, targeting and activation for a difficult to reach audience with a high impact.
For Amplify director Tom Maynard (pictured), the partnership is a sign of Amplify Kids’ strength in a new, key marketing demographic.
“We’ve been managing some of Australia’s most recognisable creators over the past few years as well as producing content that kids actually want to watch,” said Maynard.
“We understand this audience, and we know what they’re watching. The partnership with pocket.watch is an exciting and natural evolution for Amplify.”
Pocket.watch SVP, Sales & GM, Clock.Work, Julia Moonves, said the company was excited about the ANZ opportunity and the potential to expand to new local advertisers.
“With Amplify’s local understanding and experience in this space, we’re thrilled to bring the pocket.watch experience to brands across Australia and New Zealand helping them reach kids and families in an authentic manner.”
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