Creator economy agency and youth content production studio Amplify has announced the launch of Amplify Kids, a new platform and channel curating high-quality original content for kids.
Amplify Kids has partnered with pocket.watch to represent their top kids and family media inventory in Australia and New Zealand, providing contextual targeting across multiple platforms including pocket.watch YouTube channels and mobile games.
Through pocket.watch, Amplify Kids has added over 10 million monthly Australian impressions across properties such as Tag with Ryan, Onyx Family, Toys & Colors and Love Diana.
Amplify Kids is an entertainment hub for all things kids, content and creators. Recognising the need to offer content and entertainment to Generation Alpha, a 3m strong demographic of Australian kids born after the launch of the iPad, Amplify Kids offers channels, events, campaigns, targeting and activation for a difficult to reach audience with a high impact.
For Amplify director Tom Maynard (pictured), the partnership is a sign of Amplify Kids’ strength in a new, key marketing demographic.
“We’ve been managing some of Australia’s most recognisable creators over the past few years as well as producing content that kids actually want to watch,” said Maynard.
“We understand this audience, and we know what they’re watching. The partnership with pocket.watch is an exciting and natural evolution for Amplify.”
Pocket.watch SVP, Sales & GM, Clock.Work, Julia Moonves, said the company was excited about the ANZ opportunity and the potential to expand to new local advertisers.
“With Amplify’s local understanding and experience in this space, we’re thrilled to bring the pocket.watch experience to brands across Australia and New Zealand helping them reach kids and families in an authentic manner.”
New data has revealed that Australia’s technology workforce managed to grow in 2020, despite the widespread financial downturn caused by the COVID-19 pandemic. ACS has released its annual Australia’s Digital Pulse report, prepared by Deloitte Access Economics, which looked at how the technology sector performed during the pandemic. And with 2020 seeing the continued rise of eCommerce, […]
Attorneys General of more than 40 US states have called for Mark Zuckerberg to reverse plans for a version of Instagram aimed at children. In March, Buzzfeed published an internal company post stating that the company was looking to build a version of Instagram for children under 13 – the current age minimum of the app. […]
While the 2021 Women Leading Tech awards have been and gone, at B&T we are always looking to celebrate the brilliant women leading the tech industry. Ash Ivory is Outfit’s head of product and spoke to B&T about getting women into product design, leading the next generation of tech, and the joys of motorbikes. B&T: How has […]
Two winners each from Australia and New Zealand were among those revealed by the Type Directors Club. The Types Directors Club is the world’s leading typography organization and part of The One Club for Creativity, with the companies awarded at two premiere global awards programs: TDC67 Communication Design and 24TDC Typeface Design competitions. In Australia, […]
Merlee Jayme, Global President of Dentsu McGarrybowen, is confirmed as this year’s Chair of the prestigious Cresta Awards. The much-awarded ‘Chairmom’ and Chief Creative Officer of Philippines agency Dentsu, Jayme Syfu, says she cannot wait to see what gets entered in this year’s competition. Her role includes vision-setting for the jury of 120+ leading creatives […]
Following a pitch process, The Wired Agency [Wired] has won the creative, digital and social remit for the digital education business, CoWorks. Specialising in providing digital based coaching to HSC students, CoWorks is growing its offering across New South Wales following the profound impact Covid had and continues to have, on students and how they […]
Realtime media monitoring company Streem has appointed Jack McLintock to the new role of Media Relations Manager. McLintock was previously Corporate and Government Affairs Manager at Seven West Media, and also has several years’ experience working in federal politics. Streem CEO Elgar Welch said McLintock’s strong media industry and corporate affairs experience was a key […]
In a move that strengthens its research offering, purpose-driven integrated communications agency Think HQ has brought its research function in-house and appointed Dr Pauline Ho (pictured right) to lead development of its growing research operation. Dr Pauline Ho has joined Think HQ as Strategy and Insights Manager. She is an experienced research and evaluation specialist […]