Amobee, a global marketing technology company, has announced the appointment of former Spotify executive Henrik Isaksson to the role of sales director.

Isaksson previously worked at music streaming provider Spotify, joining the company in 2010, helping to launch operations in Australia and New Zealand two years later. He was responsible for setting up Spotify’s local advertising sales operations and signing brand partners including Virgin Mobile, Coca-Cola, and McDonald’s.

Prior to Spotify, Isaksson worked for six years at the Swedish equivalent of eBay, for Stockholm-based Hi-Media & Blocket, where he worked across Europe and Asia creating ad sales partnerships with leading brands.

In his role at Amobee, Isaksson will be responsible for leading the company’s sales operations in NSW and QLD focusing on connecting brands to intelligent, data-driven advertising solutions.

“Amobee is a company that has considerable expertise in mobile advertising and strength in marketing technology,” said Isaksson. “Amobee is best placed to take advantage of the immense opportunities in mobile and I look forward to working closely with brands to introduce them to the power of Amobee’s Brand Intelligence platform to inform campaigns with actionable insights.

“We are witnessing an unparalleled rise in mobile content consumption that will see data and technology at the forefront of innovative advertising solutions.

“I am excited to join Amobee, a leader in the mobile space. Their proprietary Amobee Brand Intelligence technology puts them in prime position to help brands navigate through the continued growth of mobile.”

Amobee recently announced a broadening of its data partner portfolio, which further strengthens its mobile location product and offers clients easier integration of multiple data sources and superior data visualisation.

“I look forward to blending mobile advertising innovation with data-led brand integrations that deliver strong results for advertisers,” said Isaksson.

Amobee ANZ managing director Liam Walsh said that securing Isaksson was important as the company broadens its technology capabilities.

“Henrik’s substantial experience in leading brands into new areas of advertising will be invaluable as we continue to develop new products and expand the capabilities of our proprietary Brand Intelligence technology,” said Walsh.