Digital marketing company Amobee has appointed Liam Walsh as its new managing director.
In this role, Walsh will bring sixteen years of digital marketing experience to Amobee and will build on existing milestones the company has established with ongoing campaigns and clients such as Optus. Walsh will be responsible for managing new business opportunities and expanding strategic partnerships in both the Australia and New Zealand territories.
Prior to joining Amobee he was general manager of sales and commercial for Fairfax Digital, before moving onto Microsoft advertising as managing director. He then joined Facebook Australia where he undertook a number of roles; including agency director, ANZ Lead and preferred marketing developer lead for both Australia and Japan.
Most recently, Liam was VP ANZ for Kenshoo, where he focused on monetising core SEM and paid social technology platforms.
“Amobee is paving the way for the future of digital media globally with its Brand Intelligence technology,” said Walsh. “I’m excited to join a company that is transforming the way brands activate their media which is aligned with my passion for truly innovative advertising. And I look forward to enhancing and expanding the great work the Australian team has done to date.”
Alex Littlejohn, senior VP of Amobee APAC, added: “Liam’s deep marketing experience coupled with Amobee¹s cutting-edge technology will scale consumer engagement for brands and authentically connect them with their target audience no matter what device they are on. His track record of spearheading international organisations and launching new business initiatives in Australia also makes him the perfect choice to lead Amobee’s ANZ operations.”
Cannes Lions has announced the winners in the second Awards Show of the week during Cannes Lions Live, which runs until June 25th. On day two, winners were celebrated in the Social & Influencer Lions, Media Lions, PR Lions, Direct Lions, Creative Strategy Lions and Creative Data Lions – all within the Reach Track, in […]
Cresta Awards has announced that despite having a few more weeks before entries close, this year’s Cresta Awards has surpassed its entries for the whole 2019 Season. Cresta sees this as evidence, not just of evolution in its own awards but of a wider measure of industry confidence and resilience in many markets. The awards […]
Ashley Madison, the online dating site for married people famous for its shock advertising, is toning down the message, instead creating content aimed at empowering women with the message it’s fine to have an affair. Recently, B&T interviewed GroupM’s chief technology and transformation officer, Ryan Menezes. When asked what was the best brand he’d never […]
Clemenger BBDO Melbourne has announced Charlotte Stevens as group business director, leading the Myer account. Stevens is returning home to Australia following a decade in London, most of which was spent at Portas Agency. During her time in London, Stevens led Sainsbury’s fashion, homeware and beauty portfolios and worked across a range of retail accounts […]
In this piece, Tim Sleath, VP of Product Management at VDX.tv, discusses household targeting’s role alongside other identity solutions and how advertisers can create an effective household strategy for their campaigns. As the advertising industry plans for the removal of third-party cookie support and moves toward adopting more privacy-centric solutions, marketers will need to identify […]
Culture-leading publisher Highsnobiety continues to evolve its local operations with the appointment of Citizens of Culture as its strategic partner across media operations within Australia. Highsnobiety is a premium global brand dedicated to cultural pioneers, with work spanning across digital platforms, print media, documentaries, cutting edge events, a shopping platform and a full service creative […]
Australian fashion brand Witchery has partnered with B Corp GlamCorner as part of GlamCorner’s subscription box offering as the demand for everyday essentials soars. This partnership marks another milestone for the Australian fashion industry towards becoming more circular and introducing more paths to reduce textile waste. Customers nationally will be able to rent more of […]