Digital marketing company Amobee has appointed Liam Walsh as its new managing director.

In this role, Walsh will bring sixteen years of digital marketing experience to Amobee and will build on existing milestones the company has established with ongoing campaigns and clients such as Optus. Walsh will be responsible for managing new business opportunities and expanding strategic partnerships in both the Australia and New Zealand territories.

Prior to joining Amobee he was general manager of sales and commercial for Fairfax Digital, before moving onto Microsoft advertising as managing director. He then joined Facebook Australia where he undertook a number of roles; including agency director, ANZ Lead and preferred marketing developer lead for both Australia and Japan.

Most recently, Liam was VP ANZ for Kenshoo, where he focused on monetising core SEM and paid social technology platforms.

“Amobee is paving the way for the future of digital media globally with its Brand Intelligence technology,” said Walsh. “I’m excited to join a company that is transforming the way brands activate their media which is aligned with my passion for truly innovative advertising. And I look forward to enhancing and expanding the great work the Australian team has done to date.”

Alex Littlejohn, senior VP of Amobee APAC, added: “Liam’s deep marketing experience coupled with Amobee¹s cutting-edge technology will scale consumer engagement for brands and authentically connect them with their target audience no matter what device they are on. His track record of spearheading international organisations and launching new business initiatives in Australia also makes him the perfect choice to lead Amobee’s ANZ operations.”