Amazon Australia has announced the launch of Prime Music, bringing a catalogue of more than two million songs and hundreds of hand-curated playlists and stations, ad-free and on-demand with unlimited skips, to Prime members.
With music listening powered by Alexa, Prime Members can also experience music streaming through the ease of using voice to find the perfect music to fit a variety of moods and occasions.
By simply asking Alexa to “play music,” listeners can experience top hits from artists including Lorde, Gang of Youths, Kendrick Lamar, Carrie Underwood, Tame Impala and more, with no searching or browsing required.
Beginning today, Prime Music is included in every new and existing Prime membership at no additional cost.
Prime members have the ability to upgrade to a subscription to Amazon Music Unlimited, Amazon Music’s premium streaming tier launched in Australia earlier this year, offering customers a catalogue of more than 50 million tracks for a monthly or annual subscription, separate to a Prime subscription.
David Ray, head of music for Australia and New Zealand at Amazon, said: “It’s been incredible to see the feedback from customers since launching Amazon Music’s premium tier, Amazon Music Unlimited, for Australia earlier this year.
“With today’s launch of Prime Music, we’re excited to deliver another listening experience with Amazon Music built specifically for our Prime members, and to introduce even more ways of discovering and rediscovering music with voice through Alexa at absolutely no additional cost to their Prime membership.”
Amazon’s head of Prime in Australia, Evan Graj, added: “Within just a few months of launching Prime for Australia, we are delighted to bring members further great entertainment benefits at no extra cost to their Prime membership.
“The addition of Prime Music to the already extensive entertainment and delivery benefits is just the beginning, and we look forward to continuing to grow the experience for members over the coming months and years.”
Amazon launched its membership program, Amazon Prime, in Australia in June, bringing members in Australia access to the widest selection of Prime benefits at launch for any country ever.