Amazon Business, Amazon’s new B2B store, which launched in Australia on 11 June, has expanded its advertising campaign “Little Bo Peep Finds Success” in Australia.
The campaign – which will now run across Prime Video, Amazon Display, YouTube and LinkedIn – highlights how businesses can transform their operations by making more integrated and smarter business buying decisions. The advertisement represents Amazon Business’s commitment to helping Australian organisations simplify procurement.
The advertisement gives a modern twist to the classic fairytale character Bo Peep. The story follows her journey from a struggling shepherdess, who can’t keep track of her sheep, to a successful knitwear CEO, powered by Amazon Business procurement solutions. Set to the soundtrack of “Fancy” by Australian Iggy Azalea and Charli XCX, the campaign brings a fresh perspective to B2B advertising.
“This campaign highlights how Amazon Business can help Australian companies transform their operations with the touch of a button,” said Lena Zak, Amazon Business Australia country manager. “Like Bo Peep, businesses can focus on growth and innovation when they have the right tools to manage their everyday purchasing needs.”
The “Little Bo Peep Finds Success” campaign will appear across Prime Video, YouTube, LinkedIn and display throughout Australia, supporting Amazon Business’s mission to simplify B2B purchasing for organisations of all sizes thanks to the vast selection, great value business pricing, and the fast, free delivery Australians have come to love from Amazon Australia.
Lena Zak believes the quirky campaign will resonate locally: “Aussie business owners are time-poor and looking for new tools to add to their business tool-box. Whether you’re a farmer like Bo Peep, a creative agency looking for last-minute props for a client shoot, a TV studio needing to upgrade IT equipment, or a content creator looking for the next viral sensation product, Amazon Business offers the selection, convenience and value customers enjoy from Amazon.com.au, with a range of new features and unique benefits tailored to businesses
