Alt/Shift Grows Strategy Offering With Appointment Of Kate Napoli

Alt/Shift Grows Strategy Offering With Appointment Of Kate Napoli

Independent creative communications agency Alt/Shift has appointed Kate Napoli (featured image) to the role of junior planner, bolstering the agency’s strategic and behavioural insight capability.

Napoli is a Masters graduate in Applied Psychology from the University of Melbourne, and recently completed a six-week internship at Alt/Shift.

Alt/Shift managing director, Elly Hewitt said: “Our philosophy is all about driving attitude and behaviour change, and Kate brings a new level of understanding in this space.

“Her skills in social psychology and applied research techniques will strengthen the strategic rigour behind all of our communications work.”

Napoli commented: “I’m really excited to join the team at Alt/Shift.

“Understanding how and why we make decisions and the behavioural insights that drive us is more important than ever for brand communications.”

Napoli joins Alt/Shift’s Think/Create team led by planning director Chris Steele and creative director Julia Spencer.

Alt/Shift’s client list includes Crown Resorts, Virgin Australia and Mazda.

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Alt/Shift Kate Napoli

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