Independent creative communications agency Alt/Shift has appointed Kate Napoli (featured image) to the role of junior planner, bolstering the agency’s strategic and behavioural insight capability.
Napoli is a Masters graduate in Applied Psychology from the University of Melbourne, and recently completed a six-week internship at Alt/Shift.
Alt/Shift managing director, Elly Hewitt said: “Our philosophy is all about driving attitude and behaviour change, and Kate brings a new level of understanding in this space.
“Her skills in social psychology and applied research techniques will strengthen the strategic rigour behind all of our communications work.”
Napoli commented: “I’m really excited to join the team at Alt/Shift.
“Understanding how and why we make decisions and the behavioural insights that drive us is more important than ever for brand communications.”
Napoli joins Alt/Shift’s Think/Create team led by planning director Chris Steele and creative director Julia Spencer.
Alt/Shift’s client list includes Crown Resorts, Virgin Australia and Mazda.