Alice Almeida has landed the newly created innovation and insights manager position at competition intelligence company Hitwise — a division of digital marketing company Connexity.
Almeida joins Hitwise from e-commerce group Aussie Commerce where she held the position of head of insights across the Aussie Commerce group, and has 15 years industry experience in data, insights and research.
Prior to this, she was the insights manager across Asia Pacific and South Africa for Exponential Interactive, and has held positions with Channel Nine, the Seven Network, News Digital Media and Fairfax Digital.
Almeida has also been instrumental in building Australian first research pieces having held positions on both the Australian IAB Measurement and Research Councils.
She will be based in Sydney with a remit to build the Hitwise brand in the local market, and to educate clients on AudienceView — the firm’s new audience segmentation and behavioural analytics platform.
Commenting on Almeida’s appointment, Hitwise general manager, Helen Xenofontos said, “She is a highly-regarded consumer research and measurement expert in the Australian market and will help advance market adoption of AudienceView.”
In this opinion piece, Alpha Digital’s head of performance Amir Rezaee outlines the impact to brands of a potential banning of TikTok in Australia The six weeks or so since TikTok announced its local Australian office has been a busy period. Aiming to make a similar impression on SMBs as it has on its 1.6m […]
Amid the sadness of magazine closures, the challenges of COVID-19, and industry concern as companies merge or change hands, some magazines are thriving. NextMedia titles such as the much-loved frankie and ABC Gardening Australia magazine have been enjoying a surge in sales during this period of home isolation. Gardening Australia retail sales have been robust […]
In this guest post, MINT’s publicity director, Nathan McIlroy (pictured below), explores the new norm for Australian media and says Bauer’s/Mercury Capital’s recent mag closures should be viewed as an exciting opportunity for the brave… Last week’s announcement that new owners Mercury Capital were to permanently close eight of Bauer Media’s magazines sent shockwaves through […]
In a first for the Australian insurance market, Club Marine, Australia’s largest provider of boat and pleasure-craft insurance, has released a new series of videos to help explain insurance cover. With a few familiar Aussie personalities to help out, Club Marine is helping its members, as well as the broader boating community, to understand the […]
Junkee Media and parent company oOh!media have launched a powerful new way to reach young Australians – the Junkee Network. Combining Junkee Media’s content platforms with oOh!’s leading Out of Home assets in venues and universities across the country, the Junkee Network will be the largest and most influential youth content network in the country. […]
Australian small business owners are turning to skilled local freelancers and upping their digital marketing spend as they move online to connect with customers and keep cash flow positive. The Federal Government’s pandemic response has earned a tick from small business owners as have those of New South Wales and Queensland, but one in three […]
In the last 12 months, Optus’ AI Assistant Chatbot has surpassed two million conversations, with 1 in 6 Optus customers having their queries resolved immediately, providing a seamless experience without needing to speak to a person. Optus Assistant greets every customer that comes through My Optus App Messaging and its Web Messaging service with on average […]