Aldi Commits To 100% Renewable Energy By 2021 (And Releases A Bonkers Video To Celebrate!)

Aldi Commits To 100% Renewable Energy By 2021 (And Releases A Bonkers Video To Celebrate!)
B&T Magazine
By B&T Magazine



ALDI Australia is announcing a commitment to power all stores and warehouses with 100 per cent renewable electricity by the end of 2021.

To honour the commitment, the grocery giant has unveiled a new strategic partnership – with the Sun and the Wind.

There’s even a Sun & Wind-inspired video to celebrate.

 

In a joint statement, The Sun and The Wind said: “We are thrilled to be joining the ALDI Australia family for an initiative that will protect the earth without making day-to-day life harder for its inhabitants.”

“Our partnership with ALDI will prevent 41,000 tonnes of carbon emissions entering the atmosphere every year: the equivalent of taking 11,700 cars off the road per year or generating enough electricity to power 7,000 average Australian homes!”

Aldi said it hopes the commitment to renewable energy can help shoppers feel comfortable with their shopping decisions.

Company research shows that nearly all Australian shoppers (95 per cent) want to do their bit to be sustainable and also believe businesses have a responsibility to help the environment.

However, for most, cost is the main factor in their decision-making, with 81 per cent of Australians associating a switch to renewable electricity with an increase in product cost.

ALDI Australia customer interactions director Adrian Christie said: “Research shows Australians want to make greener choices at the checkout, but worry that these often come with a premium price tag. ALDI Australia’s renewable energy commitments mean that ALDI shoppers can buy with confidence at the lowest price – we’re committed to saving our customers money on every shop, while also doing our bit for the environment.”

“Reducing emissions is a long-term mission for ALDI as a responsible Australian business. We’re known for the great value we bring to our customers every day. Now we’re proud to say that great value is powered by Good Energy,” Christie concluded.

 




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