Bega Group is launching its latest masterbrand campaign for Dairy Farmers via AJF Partnership – “Made for Moments Like These”.
Dairy Farmers has been a constant, dependable part of Australians’ daily lives for the past 120 years. Whether that’s in their morning coffee, a treat on their afternoon break, the hearty meal that brings the family together or a sweet snack before bed. This new campaign draws on moments like these, rituals that offer comfort and reassurance amidst life’s ups and down.
Bega executive general manager, Darryn Wallace said, “Dairy Farmers is proud to deliver high quality, nourishing Aussie owned and made dairy products across all its categories including milk, yoghurt, culinary and flavoured milk.
“We are thrilled to share this campaign that celebrates the whole portfolio as one clear Masterbrand and the way in which Dairy Farmers continues to show up in the lives of all Australians – young or old.”
Whether big or small, everyday rituals are ways to make tough situations more bearable and good situations more enjoyable. No matter what kind of day you’re having you know your day can be made a little better by adding some Dairy Farmers to it.
AJF Partnership ECD, Scott Walker said, “The work celebrates the moments in life that seem small at the time but shape our memories, and we hold as special.
“It shows the breadth of the Dairy Farmers range and how it’s become woven into the fabric of these moments in all Aussies’ lives. No matter what kind of day you’re having it’s always made just that little bit better with a sip, dash, dollop or smothering of Dairy Farmers.”
The new Dairy Farmers campaign is running across Australia and will feature on TV, social, digital and OOH.
Campaign credits
- Client: Bega Group
- Executive General Manager: Darryn Wallace
- General Manager Marketing: Matt Gray
- Marketing Manager: Mary Stafford
- Senior Brand Managers: Anjali De Silva, Anne Scott, Tegan Froud
- Creative Agency: AJF Partnership
- Media Agency: Starcom
- Production Company: Collider
- Director: Jack Naylor
- Post production: Arc Edit
- Photographer: Michael Corridore
