AIMIA has today released the results of its 2015 Digital Industry Salary Survey which reveals the continued skills gap within the digital industry is creating a highly mobile workforce as employers seek ‘ready made’ skilled digital professionals.
The comprehensive and independent survey, sponsored by S2M, is designed to provide digital agencies with insight into employment trends to assist in resourcing effectively.
Key finding of the survey are:
– 457 visas represented 10 per cent of the digital industry workforce, 10 times the average for other industries with the national average at one per cent)
– Highly mobile market where employees can easily job hop to more responsibility and pay very easily due to talent shortage
o Digital professionals in Melbourne and Sydney and are much more likely to change employers with 87 per cent and 83 per cent of the respective digital community open to changing employers (compared to 65 per cent in other areas of Australia)
– 70 per cent of digital industry is centred on people 26-40 with just 8 per cent under 25 and 8 per cent over 46 indicating a preference for ‘ready made’ skilled workers
– Median salaries are 10 per cent higher in Sydney than in Melbourne and other locations
– Median salaries are 15 per cent lower for females (versus national average of 17.62 per cent [i] )
– Females currently represent 42 per cent of the workforce for digital professions, compared to 50 per cent [ii] for other industries. This suggests that women have room to increase their presence in roles across the digital industry
Jodie Sangster, CEO of AIMIA and ADMA commented, “We know that there is a significant skills gap within many areas of the digital, media and marketing landscape and the high proportion of 457 visa holders within the digital industry reflects the demand for ‘ready made’ skilled executives.
“There is significant opportunity for both employers and employees alike to develop and nurture local talent in order to continue to drive innovation within the Australian digital industry and foster the next generation of digital executives.”
Digital agencies only account for 23 per cent of digital professionals employed, with 29 per cent in digital media, 14 per cent within IT/vendors and a significant 32 per cent in corporations or businesses. This demonstrates a growing trend as more and more businesses undergo digital transformation.
Sangster continued, “As we move to a post digital transformation world, AIMIA expects to see the continued shift of digital professionals across all sectors of private and public sectors as digital skills will become entrenched in many aspects of business.
“It is a pivotal time for the digital industry and we look forward to working with our members to further encourage professional excellence.”
[ii] Workplace Gender Equality Agency 2015
We’re edging inexorably closer to the end of the year but, one thing’s for certain, agencies are still picking up new clients. This time, we’re taking a look over all the new business wins during November. Last month, indie agency SPEED took gold in the media category while TBWA and Bear Meets Eagle On Fire […]
Social Indigenous Enterprise We Are Warriors (WAW), supported by creative innovation studio R/GA Australia, has been selected to produce the City of Sydney’s New Year’s Eve Calling Country live performance as part of the 9pm firework show. Lead image L-R: WAW co-founders Ben Miles & Nooky. The performance will feature a special Welcome to Country […]
Independent brand and creative agency Chello has created a new integrated campaign ‘I want Tiggo’ to launch automotive giant Chery’s new Tiggo 7 pro into the Australian market. ‘I want Tiggo’ features a short film depicting a young boy who sees his father getting in the car and driving off and shouts “I want to […]
The Seven Network has announced the launch of a new Advanced Advertising division to drive the development and launch of innovative new trading models across Seven’s national converged total TV ecosystem. The team has been set up to lead Phoenix, the world’s most advanced total TV trading system. Phoenix brings together the massive reach and […]
Toyota Australia and HCLTech have upgraded their partnerships with Cricket Australia (CA) to include displaying their global brands on the iconic Australian playing shirts. Toyota will be the men’s front-of-shirt partner and appear on the sleeve of the men’s and women’s playing shirts, while HCLTech will remain on the sleeve of the men’s playing shirt […]
Following continued new business growth, digital consultancy G Squared has made a number of senior appointments to further strengthen its paid media and search offerings. Lead Image: L to R – Steph Hasouros and Ishita Sehdev Steph Hasouros has joined as head of paid media, overseeing the paid media team and its growth. She will also […]
With just over 24 hours to go until the world premiere of Addy Lala and the Mood Tea Thieves, limited tickets are still available for the pantomime, which will run for one night only at the Everest Theatre in Sydney’s Seymour Centre on December 5th. All in the industry are encouraged to come along to […]
2045, a Melbourne-based creative agency founded by Tim Evans and Nick Auditore has just launched. The agency takes its name from the year futurist Ray Kurzweil predicted organic and artificial intelligence would converge. Lead Image: 2045 Team Evans was formerly a Partner and Executive Strategy Director at DT (now AKQA), before co-founding B.B.E in 2015. […]
The National Breast Cancer Foundation has been announced as the Charity Partner for Sydney New Year’s Eve. The Australian not-for-profit organisation is represented by the pink ribbon and raises money to fund world-class research towards its vision of zero deaths from breast cancer. Research that saves lives through a better understanding of how to prevent […]
This holiday season, Emporium Melbourne has announced its festive creative campaign that celebrates and encourages the Melbourne community to embrace their personal ‘untraditional traditions’ – the unique traditions that make Christmas truly special for them, and their family. The campaign’s tagline, “Every tradition starts somewhere”, reflects Emporium’s commitment to embracing, inspiring and applauding diverse traditions […]
Reddit has announced updates to its new ads placement with Carousel Ads and Product Ads. These new units, placed in the heart of Reddit discussions, provide an even more dynamic and compelling way for advertisers to scale to relevant audiences, deliver deeper value to users, and drive stronger, full-funnel performance among the hundreds of thousands […]
Automotive Network Drive has announced its 2024 upfronts, its biggest in more than a decade, with a suite of more than 12 new products that underpin its vision to be the number one automotive network in Australia. Now in its 27th year and with a monthly audience of 2.45 million, Drive is leveraging its reputation […]