AIMIA Digital Industry Salary Survey Reveals Demand For Skilled Digital Professionals

AIMIA Digital Industry Salary Survey Reveals Demand For Skilled Digital Professionals

AIMIA has today released the results of its 2015 Digital Industry Salary Survey which reveals the continued skills gap within the digital industry is creating a highly mobile workforce as employers seek ‘ready made’ skilled digital professionals.

The comprehensive and independent survey, sponsored by S2M, is designed to provide digital agencies with insight into employment trends to assist in resourcing effectively.

Key finding of the survey are:

–       457 visas represented 10 per cent of the digital industry workforce, 10 times the average for other industries with the national average at one per cent)

–       Highly mobile market where employees can easily job hop to more responsibility and pay very easily due to talent shortage

o   Digital professionals in Melbourne and Sydney and are much more likely to change employers with 87 per cent and 83 per cent of the respective digital community open to changing employers (compared to 65 per cent in other areas of Australia)

–       70 per cent of digital industry is centred on people 26-40 with just 8 per cent under 25 and 8 per cent over 46 indicating a preference for ‘ready made’ skilled workers

–       Median salaries are 10 per cent higher in Sydney than in Melbourne and other locations

–       Median salaries are 15 per cent lower for females (versus national average of 17.62 per cent [i] )

–       Females currently represent 42 per cent of the workforce for digital professions, compared to 50 per cent [ii] for other industries. This suggests that women have room to increase their presence in roles across the digital industry

Jodie Sangster, CEO of AIMIA and ADMA commented, “We know that there is a significant skills gap within many areas of the digital, media and marketing landscape and the high proportion of 457 visa holders within the digital industry reflects the demand for ‘ready made’ skilled executives.

“There is significant opportunity for both employers and employees alike to develop and nurture local talent in order to continue to drive innovation within the Australian digital industry and foster the next generation of digital executives.”

Digital agencies only account for 23 per cent of digital professionals employed, with 29 per cent in digital media, 14 per cent within IT/vendors and a significant 32 per cent in corporations or businesses. This demonstrates a growing trend as more and more businesses undergo digital transformation.

Sangster continued, “As we move to a post digital transformation world, AIMIA expects to see the continued shift of digital professionals across all sectors of private and public sectors as digital skills will become entrenched in many aspects of business.

“It is a pivotal time for the digital industry and we look forward to working with our members to further encourage professional excellence.”

[ii] Workplace Gender Equality Agency 2015

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